December EDITION
Bon appétit !
Is our cover making you hungry? Rightfully so! After having featured some of the country’s top stars on our cover since the inception of our magazine, we wanted to do something different this time. An important question arose: Is there anything that can challenge a hot body or a good pair of abs? Well yes, certainly! A good plate of food!
Food is a philosophy in itself and we realised that if there is one thing that unites the world seamlessly, it is a plate of edible options. Besides, isn’t there is something addictive in scrolling through food blogs on social media? With so many delicious mouth-watering recipes and creations, reading up about cooking, and checking out new tips and cooking techniques is like a hobby in itself.
The pandemic has been many things. A positive that has emerged is the boost experienced by amateur chefs around the world. Almost everyone picked up a ladle, and bravely entered the kitchen. From kitchen hits and misses to someone’s failed attempts at baking, social media was abuzz with food posts. Almost two years later, recipe creation and blogging have become a whole new ball game. It is now a constant lifestyle that involves creating quality content, fine-tuning recipes, detailed plating, HD photography and so much more. This competitiveness is why, although we have thousands of food blogs and bloggers, only a few manage to catch the right eyeballs.
Hashtag scouted for recipe creators who have continually wowed us with their dedication and creativity. While one creates vegan recipes, another offers simple everyday vegetarian recipes with a twist. While one specialises in delectable eggless desserts, another offers the best of international recipes. Each of them is unique; if there is one thing common between them all, it is their perseverance and passion for food. Armed with stunning photography and detailed recipes, they have managed to meet the exacting demands of virtual food lovers.
Without a doubt, the world is a better place now they are in it – and definitely a more delicious one. So while you ditch the cookbooks that are stuffed in your kitchen cupboards and get following these food bloggers for a huge slice of inspiration, you can also browse through our magazine for everything that is trending. From celeb interviews to fitness, fashion, and travel, it’s all in here.
Wishing everyone an enjoyable and sumptuous December…
