The Rise of Pet-Tech in India

India’s pet care industry is undergoing a technological revolution. From GPS-enabled collars to AI-powered pet cameras, innovative solutions are enhancing the lives of pets and their owners. As the new generation leads the charge in quickly adapting to these advancements, Dhanush Kumar delves into the current trends and prospects of pet technology in India.

The Rise of Pet-Tech in India

With over 35 million pet dogs and 5 million pet cats, India’s pet population is substantial and growing. The pet care market is projected to reach Rs 10,000 crore by 2025, from Rs 4,000 crore in 2020. This growth is fuelled by increased pet ownership, higher disposable incomes, and a shift towards premium pet products and services. Technology plays a pivotal role in this transformation, offering solutions that cater to the evolving needs of modern pet parents.

GPS Collars: Tracking Pets in Real-Time

GPS-enabled collars have become essential tools for pet owners concerned about their pet’s safety. These devices allow real-time tracking, ensuring that pets can be located quickly if they wander off. Notable options available in India include:

• Captain India Smart Bell GPS Tracker: Offers real-time tracking, a 24/7 pet safety station, and includes a one-year SIM subscription.
• FeTaca Smart GPS Collars: Features live tracking, mobile alerts, and activity monitoring, with a one-year advanced tracking platform subscription.
• Tractive GPS Tracker: Provides location tracking and health monitoring, compatible with any collar and waterproof design.

These devices not only offer peace of mind but also integrate with mobile apps for seamless monitoring.

Pet Cams: Stay connected remotely

Pet cameras have gained popularity among Indian pet owners, allowing them to monitor and interact with their pets remotely. Features often include:

• Live Video Streaming: Keep an eye on pets in real-time
• Two-way Audio: Communicate with pets to comfort or discipline them.
• Treat Dispensers: Reward pets remotely to reinforce positive behaviour

These devices are particularly useful for working professionals and students who spend extended periods away from home.

Emerging Trends: What’s Next in Pet-Tech?

The future of pet technology in India is promising, with several innovations on the horizon:

• AI-powered Health Monitoring: Wearable devices that track vital signs, activity levels, and behavioural patterns, enabling early detection of health issues.
• Smart Feeders: Automated feeding systems that dispense food at scheduled times, ensuring pets are fed even when owners are away.
• Telehealth services: Virtual consultations with veterinarians, making healthcare more accessible, especially in remote areas.
• Mobile Apps: Platforms like Happypet that assist in tracking pet wellbeing, scheduling appointments, and managing health records.

These advancements aim to make pet care more efficient and personalised.

Conclusion

The integration of technology into pet care is reshaping the way Indian pet owners interact with and care for their furry companions. From ensuring safety with GPS collars to maintaining health through AI-driven monitoring, pet-tech is enhancing the quality of life for pets and their owners alike. As the industry continues to evolve, embracing these innovations will be key to responsible and informed pet parenting.