Pets

The Rise of Pet-Tech in India

India’s pet care industry is undergoing a technological revolution. From GPS-enabled collars to AI-powered pet cameras, innovative solutions are enhancing the lives of pets and their owners. As the new generation leads the charge in quickly adapting to these advancements, Dhanush Kumar delves into the current trends and prospects of pet technology in India.

The Rise of Pet-Tech in India

With over 35 million pet dogs and 5 million pet cats, India’s pet population is substantial and growing. The pet care market is projected to reach Rs 10,000 crore by 2025, from Rs 4,000 crore in 2020. This growth is fuelled by increased pet ownership, higher disposable incomes, and a shift towards premium pet products and services. Technology plays a pivotal role in this transformation, offering solutions that cater to the evolving needs of modern pet parents.

GPS Collars: Tracking Pets in Real-Time

GPS-enabled collars have become essential tools for pet owners concerned about their pet’s safety. These devices allow real-time tracking, ensuring that pets can be located quickly if they wander off. Notable options available in India include:

Captain India Smart Bell GPS Tracker: Offers real-time tracking, a 24/7 pet safety station, and includes a one-year SIM subscription.
FeTaca Smart GPS Collars: Features live tracking, mobile alerts, and activity monitoring, with a one-year advanced tracking platform subscription.
Tractive GPS Tracker: Provides location tracking and health monitoring, compatible with any collar and waterproof design.

These devices not only offer peace of mind but also integrate with mobile apps for seamless monitoring.

Pet Cams: Stay connected remotely

Pet cameras have gained popularity among Indian pet owners, allowing them to monitor and interact with their pets remotely. Features often include:

Live Video Streaming: Keep an eye on pets in real-time
Two-way Audio: Communicate with pets to comfort or discipline them.
Treat Dispensers: Reward pets remotely to reinforce positive behaviour

These devices are particularly useful for working professionals and students who spend extended periods away from home.

Emerging Trends: What’s Next in Pet-Tech?

The future of pet technology in India is promising, with several innovations on the horizon:

AI-powered Health Monitoring: Wearable devices that track vital signs, activity levels, and behavioural patterns, enabling early detection of health issues.
Smart Feeders: Automated feeding systems that dispense food at scheduled times, ensuring pets are fed even when owners are away.
Telehealth services: Virtual consultations with veterinarians, making healthcare more accessible, especially in remote areas.
Mobile Apps: Platforms like Happypet that assist in tracking pet wellbeing, scheduling appointments, and managing health records.

These advancements aim to make pet care more efficient and personalised.

Conclusion

The integration of technology into pet care is reshaping the way Indian pet owners interact with and care for their furry companions. From ensuring safety with GPS collars to maintaining health through AI-driven monitoring, pet-tech is enhancing the quality of life for pets and their owners alike. As the industry continues to evolve, embracing these innovations will be key to responsible and informed pet parenting.

April 25, 2025

How to Tell If Your Pet Is in Pain: Understanding the Silent Signals

Pets are family. They share our lives, our routines, and often our emotions. But unlike humans, pets can’t say “I’m hurting.” That’s why recognizing pain in your pet whether it’s a dog, cat, rabbit, or bird—is one of the most important responsibilities a pet owner holds. Pain in pets can be subtle, misunderstood, or mistaken for behavioural changes. Learning to read these signs early can make a world of difference not just in their comfort, but in their recovery and long-term health. Hashtag Magazine tells you how to understand the signs. Why Pets Hide Their Pain In the wild, animals that show signs of weakness become targets. This evolutionary instinct persists even in domesticated pets. Dogs may wag their tails and cats may purr even when they’re in pain—it’s their way of coping or appearing strong. Understanding this natural behaviour is key: don’t wait for obvious signs like limping or crying out. Many indicators of pain are quiet and easily missed. Key Signs That Your Pet Might Be in Pain 1. Changes in Behaviour 2. Altered Eating or Drinking Habits 3. Vocalisation 4. Changes in Posture and Movement 5. Changes in Grooming Habits 6. Changes in Bathroom Habits 7. Facial Expressions and Eye Changes Species-Specific Pain Clues Dogs Cats Rabbits, Guinea Pigs, and Small Mammals Birds When to See a Vet If you suspect your pet is in pain, don’t wait. Call your vet for a physical exam and diagnostic tests. Early intervention can prevent a minor issue from becoming a major one. Seek immediate care if you notice: Managing Pain: What NOT to Do Tips to Monitor Your Pet’s Comfort at Home Your Intuition Matters Pet parents often have an intuitive sense when “something’s not right.” Trust that. If your dog isn’t excited to greet you or your cat

Pets

The Rise of Pet Yoga in India

In the ever-evolving landscape of wellness, a heart-warming trend is capturing the hearts of India’s Gen Z, pet yoga. Combining traditional yoga practices with the joy of interacting with furry companions, pet yoga offers a unique blend of mindfulness and animal therapy. Beyond the mats and poses, this movement is fostering a deeper connection between humans and animals, promoting both personal well-being and pet adoption. Dhanush Kumar writes about the benefits of pet yoga and how to participate in this movement. What is Pet Yoga? Pet yoga, often referred to as doga (dog yoga) or cat yoga, involves practicing yoga in the presence of animals. Participants engage in standard yoga poses while animals, typically dogs or cats, roam freely, offering spontaneous interactions. These sessions are designed to be therapeutic, reducing stress and anxiety for humans while providing socialization opportunities for the animals. The Emergence of Pet Yoga in India While pet yoga has roots in Western countries, India has embraced and adapted the concept to align with its rich cultural tapestry. Organisations across major cities are now hosting pet yoga sessions, often collaborating with animal shelters to feature adoptable animals. These events serve dual purposes, promoting holistic health and encouraging pet adoption. Leading Pet Yoga Initiatives in India 1. Pawga Founded by Sinduja Krishnakumar, Subhashree Madhavan, and Swathi Renugopal. Pawga is India’s pioneering pet yoga initiative. Originating in Chennai, Pawga has expanded to cities like Hyderabad, Bengaluru, and Ahmedabad. Their sessions feature shelter puppies and kittens, aiming to boost adoption rates and support animal welfare. A portion of the proceeds is donated to local shelters, and attendees often have the opportunity to adopt the animals they connect with during the session. 2. Pawasana Operating primarily in Hyderabad, Pawasana organises yoga sessions with shelter puppies. Beyond yoga, they host painting workshops

Pets

Pet-Friendly Summer Travel: Indian Hotels That Welcome Your Furry Friends

Planning a summer vacation is exciting, but if you’re a pet parent, it often comes with one big question: “Can I take my dog or cat along?” The good news is—yes, you can! Across India, a growing number of hotels and resorts are now opening their doors to four-legged guests, offering everything from pet beds to curated menus. Here’s Hashtag Magazine’s guide to some of the best pet-friendly hotels in India for a summer escape with your furry companion 1. Della Resorts, Lonavala (Maharashtra) Why go: Nestled in the Sahyadri hills, Della is a luxury resort that welcomes pets with open arms. Think pet beds, bowls, and lots of green space to run around. Pet Perks: Summer vibe: Cool monsoon breeze + scenic mountain views = a perfect pet getaway. 2. Taj Fisherman’s Cove, Chennai (Tamil Nadu) Why go: This beachside resort along the Bay of Bengal offers stunning views and open spaces—ideal for long walks with your dog. Pet Perks: 3. The Himalayan Village, Kasol (Himachal Pradesh) Why go: A serene hideaway in the hills, this is a perfect escape for both you and your pet to breathe in fresh air and enjoy scenic hikes. Pet Perks: 4. Four Seasons Hotel, Bengaluru (Karnataka) Why go: If you prefer a city break, this luxurious hotel is pet-friendly and pampering. Pet Perks: Why go: Tucked inside a wildlife zone, this is a dream for nature lovers. Your dog will love the trails and fresh air! Pet Perks: 6. Wayanad Wild by CGH Earth, Kerala Why go: A jungle lodge that lets you experience the raw beauty of Kerala with your pets. Pet Perks: Tips for Traveling with Pets in Summer Final Thoughts Travelling with pets in India is no longer a hassle. With a growing number of luxury resorts, hill retreats, and beach stays welcoming pets, you can create unforgettable summer memories

Pets

Top 10 Must-Have Pet Products for Summer

As temperatures rise, summer can become challenging for pets. Hot weather increases the risk of dehydration, heatstroke, and sunburn, making it essential to keep your furry friends cool and comfortable. Whether you have a dog, cat, or another pet, ensuring they stay safe during summer is a priority. Here’s a list of the top 10 must-have pet products for summer to keep them happy, hydrated, and protected from the heat. 1. Cooling Mat A cooling mat is an essential summer accessory for pets. These mats are pressure-activated, meaning they begin to cool as soon as your pet lies down on them. They provide relief from overheating and help regulate body temperature. Many cooling mats require no refrigeration or electricity, making them an easy and effective way to help pets stay cool indoors and outdoors. 2. Pet Sunscreen Just like humans, pets can get sunburned, especially those with light-coloured fur or short coats. Pet-safe sunscreens protect sensitive areas such as the nose, ears, and belly from harmful UV rays. It’s crucial to choose a sunscreen specifically formulated for pets, as human sunscreens contain ingredients that can be toxic to animals. 3. Portable Water Bottle & Dispenser Staying hydrated is crucial for pets during the summer months. A portable water bottle with a built-in dispenser is a convenient way to ensure your pet has access to fresh water during walks, hikes, or car rides. These bottles are designed with easy-to-use spouts that allow pets to drink without wasting water. 4. Cooling Vest For pets that enjoy outdoor activities, a cooling vest is a game-changer. These vests work by absorbing water and slowly evaporating to provide a cooling effect. They help keep your pet’s body temperature stable and prevent overheating. Cooling vests are especially beneficial for brachycephalic (short-nosed) breeds like Bulldogs and Pugs,