August EDITION

Fitness – Most talked about, yet highly neglected!

No matter where you go or which part of the world you belong to, health, fitness and food are a prominent part of every conversation. If people are not busy discussing a recipe, a new pizza place to eat out at, or a fancy new cafe serving low cal organic meals, the conversation is about workouts, diets, how much weight an old friend lost, or simply the latest fad diets. I’ve come to realise that yes, we may be talking health and fitness more so now than ever since 2020 and COVID, but how many of us are truly healthy? I’m not talking of those perfect washboard ads and ripped bodies, but general fitness. I can bet you 6 out of every 10 in a gang are unfit or reeling from some lifestyle issue.

Poor lifestyles and obesity are going unseen and unheeded. According to a study, obesity is going to triple in the next two decades. Reading quotes for health and fitness inspiration is great but reading alone won’t help you get healthier or fitter. Even when motivation hits zero, it takes discipline to work out or do some sort of physical activity to stay in shape. And hell no, all the 2-week detoxes and colon cleanses cannot help you achieve your fitness goals. Yes, you will lose 4 kgs in a week, but you will gain 7 kgs by the end of the next the second you start eating. Fitness is a lifestyle, and our cover girl Krishna Shroff highlights just that in her chat with Hashtag. In an exclusive interview, she cuts through all the confusion and umpteen options and gives you reliable and sensible information on health and fitness. If there is one industry that is advocating health like never before it is the film industry. Be it actors in their 60s or the ones in their prime, they refuse to sit back and relax. They are constantly giving people fitness goals and youth icons like Krishna Shroff are responsible for inspiring thousands of fans into better health and fitness.

Of course, no conversation is complete without food. In this issue, we have spoken with trending food bloggers on their journey and inspiration. We also give you a sneak peek into the food streets of Ahmedabad and much more. Curated with a lot of care, we have a great balance of stories. From ethically sustainable fashion labels, unique travel discoveries to the latest in movies, music, book and more… we hope you enjoy this one. 

Have a happy and safe August!