A homegrown Indian fashion brand redefining the sari as an everyday, breathable, and expressive garment. Combining Sujata’s structured, systems-driven approach with Taniya’s creative vision, they work closely with artisan communities across India to create clothing rooted in comfort, honesty, and human connection. Their journey blends entrepreneurship with sisterhood, building a brand that values trust, craftsmanship, and mindful fashion. Taniya, you left a stable career with the Tata group and IBM after IIM Lucknow, and Sujata, you pivoted from IIFT Delhi and corporate life. What was the exact moment when both of you realised that the corporate path wasn’t enough and that Suta was waiting to happen? Taniya: It wasn’t a rebellion. It was recognition. I had done everything “right”: engineering, IIM, a Consulting role that looked perfect on paper. But somewhere between late-night presentations and early morning meetings, I realised I was living life from the neck up. My hands missed fabric. My heart missed stories. I kept returning mentally to memories of wet saris drying on clotheslines, of Maa moving through the house with her pallu tucked in. One evening, over chai, I said it aloud to Sujata: I don’t think this is it. The moment I spoke it, Suta was born. Sujata: For me, it came as the discomfort of becoming someone I wasn’t. The corporate world had given me growth, but it had also hardened me. I remember thinking: If success requires me to lose softness, I don’t want it. My PhD was an attempt to find meaning, but even that felt academic, distant. What we really wanted was to build something with our hands, our intuition, and our values. Suta didn’t arrive as planned. It arrived as relief. From travelling through remote weaving clusters in Meghalaya, Varanasi, MP, and Odisha to working directly with artisan families,

February is the month of relationships, and at Hashtag, we’re celebrating the bonds that shape not just personal lives, but powerful businesses. This special edition explores entrepreneurs who share more than a company; they share roots. From siblings turning into strategic partnerships to spouses balancing love and leadership, we dive into the real dynamics behind relationship-driven ventures. This month, discover how strong relationships can become a business’s most valuable asset. Vijayaraghavan Venugopal is the Co-founder at Fast&Up and has been instrumental in building the brand in India. He has over 26 years of business experience in diverse fields, which includes pharmaceuticals, Healthcare and Information Technology. He has been responsible for business development in multiple geographies, including the Triad (USA, Europe and Japan). He has worked with TekFriday, Dr Reddy’s, Lupin and Emcure in different senior management roles. He was Lupin’s country head in China for three years between 2007 and 2010. He is a mechanical engineer and an MBA in International Business from the Indian Institute of Foreign Trade, Delhi. He is one of the fastest amateur marathoners in the country, having run in sub-3-hour marathons 12 times in major cities throughout the world, including Paris, Boston, Chicago, Berlin, London, Tokyo and New York, all while leading the growth of India’s fastest-growing nutrition brand, Fast&Up. He also has the distinction of being the first Indian to do all six world marathon majors under 3 hours, and is the winner of the recently held Tata Mumbai Marathon in his age group. Varun Khanna is the CEO of Fullife Healthcare Pvt. Ltd., a company he started at the age of 23 with the sole purpose to focus on healthy living. A relentless passion to do something innovative for the millennial need for an active life drove him to launch India’s first effervescent

From sustainable farming to EV mobility, discover six Indian startups shaping a cleaner, smarter, and more connected tomorrow. Every generation finds its dreamers, the ones who don’t just talk about change, but build it. In 2025, India’s startup scene feels less like a rush for valuation and more like a movement with a purpose. These founders aren’t chasing unicorn tags; they are chasing impact. They are solving what truly matters. This is the India that rolls up its sleeves and says ‘Let’s make it ourselves.’ Dhanush Kumar writes about the Top 6 Startups of 2025, born from soil, steel, and software, each shaping tomorrow with courage and conscience. 1.Handpickd: Fresh from Farm to Table When freshness becomes a luxury, Handpickd restores it to the everyday plate. This Bengaluru-based agritech startup has built a direct bridge between local farmers and urban consumers ensuring every tomato, mango, and millet travels fewer miles and earns farmers more smiles. Using tech-driven logistics and transparent sourcing, Handpickd doesn’t just deliver produce; it delivers trust. In an era of overprocessed everything, this is simplicity redefined clean food, honest pricing, and a system where farmers finally get their due.It’s not a brand. It’s a return to our roots literally. 2.Bambrew: Building a Plastic-free Future At a time when the planet gasps under plastic, Bambrew breathes innovation. The Bengaluru-based packaging pioneer crafts biodegradable, compostable alternatives made from bamboo, sugarcane, and cornstarch materials that love the earth back. Their vision isn’t just green, it’s bold. Bambrew’s eco-packaging now wraps products for top FMCG and e-commerce giants, proving sustainability doesn’t have to look boring or cost a fortune.This isn’t rebellion it’s reinvention. A reminder that small choices, multiplied by millions, can rewrite the story of our planet. 3.Eeki Foods: Vertical Farming for a Greener Tomorrow In the deserts of Rajasthan, where