Conçu’s Wonder Woman – Swati Upadhyay

Conçu’s Wonder Woman - Swati Upadhyay - Hashtag Magazine

Swati, the woman behind Conçu and its success is a Wonder Woman. “Each day is different,” says Swati. She juggles signing bills, tasting new desserts, scouting for new locations, and overseeing her new set-up at Khajaguda. There is nothing she cannot do!

“I am not the pastry chef at Conçu, my husband Sahil is,” she clarifies, right at the start of the interview. What she brings to Conçu is no less vital. Women make better managers and Swati gives us ample proof of that. “I have learnt not to take stress, otherwise every day would be a crisis,” says a calm and composed Swati. 

At times she seems fragile and too soft-spoken to lead the management at Conçu but glimpses of her passion and love for her company burst out in full form when she talks about her struggles. That is when you know, she is the right person for this job and her Zen-like composure is more than just a value add. 

Swati and Sahil faced many thorns before the bloom. “Our biggest challenge was getting European produce,” said Swati when talking about the challenges they faced. Conçu’s success today is primarily due to the quality of its desserts. Not compromising on the imported items that were hard to find in India like the blueberries which are imported from England or the strawberries from Mahabaleshwar. Their sourcing is from the best and hence their products taste the best. 

The pandemic brought other challenges to the fore. As an established brand, they wanted to expand to every suburb of Hyderabad and the pandemic almost brought things to a halt. With extra staff, operations closed, and lockdown, the couple was faced with a new challenge during the pandemic. “Many competitors laid off their staff without blinking an eye, but we decided to scale up. During the pandemic, we hired the best and trained them. By the time the pandemic ended we deployed trained staff to our newly built locations and production doubled and tripled,” explained Swati. 

Conçu is one of the most loved patisseries in Hyderabad, with 8 locations all across the city. Their first outlet in Bangalore is soon to be open. Their interiors are cosy and welcoming, with a minimalist style and a nude palette allowing the desserts to fill the colour. No wonder its popularity has led to many loyal patrons who swear by the brand. For many, birthdays are incomplete without a customised Conçu cake or lunch at work is incomplete without their burgers.

“He is the first customer at every new location,” said an emotional Swati when talking about Shitabh who tracks Conçu and is such a loyal customer that he even whisked his dad for a luncheon, who had never taken a lunch off from work since the past 20 years.  

By bringing the European cafe culture to Hyderabad, Swati and Sahil have heralded a burst of similarly styled patisseries in the city. “As long as we keep doing our job honestly, we have nothing to fear,” says a confident Swati. 

Conclusion: Swati’s time these days is divided between her 6-year-old daughter and her 10-year-old Conçu. As the couple continues on their road to success, by scaling up their brand to newer heights, hoping, one day in the future Conçu will take over the streets of London.

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Cardamom, commonly known as elaichi, is one of the most valuable and aromatic spices used in Indian kitchens. From masala chai to rich curries and sweets, its flavour is unmatched. However, with rising prices and increasing demand, the market has seen a surge in adulterated or fake cardamom. Consuming such fakes can not only compromise flavour but also pose health risks. Hashtag Magazine tells you how to distinguish real elaichi from the counterfeit ones and what consumers and authorities can do about it. 1. Why Is Elaichi Being Faked? Cardamom is one of the most expensive spices by weight. High-quality green cardamom from regions like Kerala and Karnataka fetches premium prices. To capitalise on this, unscrupulous traders often mix inferior or dyed cardamom pods, or even entirely fake seeds, into the supply chain. Some even dye old or dried pods green to make them look fresh. 2. How to Identify Real Elaichi a) Colour and Appearance Real elaichi: Natural green, not overly shiny or unnaturally bright. The shade can range from pale green to deep forest green, depending on the region. Fake elaichi: Often unnaturally bright or uniform in colour. If pods appear unusually shiny, it may be due to artificial colouring. b) Smell Real elaichi has a strong, sweet, aromatic smell. You’ll recognise it instantly as the typical elaichi fragrance. Fake or dyed pods may lack fragrance or smell slightly chemical or artificial. c) Texture Gently press a pod. Real pods are firm but may crack slightly to reveal tiny black seeds inside. Fake pods may be unusually soft, hollow, or have empty or dried-out interiors. d) Water Test Drop a few pods into a glass of warm water. Real elaichi: The pods may sink, and the water may slowly release the natural fragrance. Fake or colored elaichi: May

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In the lush landscapes of Assagao, Goa, Jugnu emerges as more than just a restaurant; it’s an immersive journey through flavours, stories, and spaces. Housed within a meticulously restored 160-year-old Portuguese villa, this destination dining spot seamlessly blends tropical nostalgia with bold Indian culinary artistry, all under the creative vision of founders Sandeepraj Salian and Vicky Bachani. The name “Jugnu,” meaning firefly, aptly symbolizes the restaurant’s ethos: a wanderer illuminating diverse culinary paths. Sandeepraj Sailan, Co-Founder, says, “Just like a firefly is a wanderer, our menu is a journey too celebrating coastal flavours from across India, the Mediterranean, and even Thai influences, all curated with care to spark curiosity and comfort in equal measure,” and it does just that! Ambience: A Tapestry of Spaces Jugnu’s design is a masterclass in creating immersive environments. The property unfolds through nine distinct dining zones, each thoughtfully curated to evoke emotion and curiosity. From the lush tropical garden and alfresco decks to the cozy indoor dining rooms and a moody dance floor, every corner tells a story. A standout feature is the striking indoor and outdoor bars, all tastefully done, combining rustic and modern aesthetics. Culinary Artistry Rooted in Tradition Under the guidance of celebrated Chef Ajay Chopra, Jugnu’s menu celebrates India’s tropical belt and its shared culinary DNA with coastal cultures worldwide. Dishes like the Khandeshi Raani Noir, a slow-cooked mutton raan with black masala from Maharashtra—and the refreshing Watermelon Somtam showcase this global yet rooted approach. The Jugnu Butter Chicken pays homage to Delhi’s legendary Pandara Road kitchens, offering a comforting yet elevated experience. During our visit, the Pan-Seared Chilli Cheese Toast Pudding, drizzled with sriracha honey and garlic, stood out for its bold flavours, though its uniqueness might not appeal to all. The Bhatti Ke Aloo, accompanied by charred eggplant moutabel,

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