Evil Eye Jewellery trend

Evil Eye Jewellery trend - Hashtag Magazine

Evil Eye is a truly democratic concept, evading religious barriers. The concept of the evil eye had existed and still exists in multiple cultures of Greece, Rome, Turkey, and India. This strong belief is the reason behind the craze with evil eye jewellery. P. Manisha gives a lowdown about the trend and its significance. 

Evil Eye from the cultural perspective

Indian hamsa hand with eye. spiritual ethnic ornament, vector illustration

Quite popular in the Mediterranean and Asian regions, the evil eye jewellery holds a sacred and holy significance. As mentioned in many religious and cultural texts including Quran and Bible, the eye is believed to be a powerful human organ capable of radiating positive or negative energies.

Thus, an enviable or a stare filled with hatred, commonly known as nazar in India is said to be the harbinger of negativity or bad luck. To combat this, evil eye jewellery originated as a sort of charm mostly bestowed as a gift from loved ones in history.

Evil Eye Jewellery in the modern world

The modern world is a mixture of firm believers and atheists, thus in this scenario, the evil eye jewellery personifies as both beautiful jewellery and strong charms. To all the fashionistas as well as believers, the evil eye jewellery comes in many colours, each holding its significance explained below-

Blue Evil Eye: Symbolizes hope, peace, and protection

Red Evil Eye: Represents courage and strength

Black Evil Eye: Prosperity and Power

White Evil Eye: Purity, focus and overcoming obstacles

Green Evil Eye: Success, Health, freedom, and happiness

Yellow Evil Eye: Relief and Concentration

Purple Evil Eye: Imagination and Relationships

Orange Evil Eye: Commitment and Motivation

Brown Evil Eye: Protection from elements of nature

Transparent Evil Eye: Sanity and clarity

Evil Eye Jewellery from Pipa Bella by Nykaa Fashion

Evil Eye Popularity among celebrities-

From Kim Kardashian to Gigi Hadid, many celebrities have taken a liking and started the trend of evil eye jewellery. Gigi Hadid and her former partner Zayn Malik wished for their first pregnancy with 14k gold evil-eye bracelets.

The Duchess of Sussex, Meghan Markle also debuted a series of evil eye accessory collections that instantly became a hit.

The luxe fashion house, Outhouse; Janavi’s Talisman collection, Olivia Dar’s collection, and the currently biggest fashion retail business Nykaa endorse and sell evil eye jewellery collection as an independent section in their stores. 

Be it as the most featured form of necklaces, or bracelets, the evil eye jewellery has also overpowered the fashion accessories of earrings, rings, anklets and even mangal sutras.

The collection of jewellery is also one of the best gifting options since it perfectly engulfs the emotional aspect uncompromising on the styling and fashion sense.

Some of the brands having the Evil Eye Jewellery collection include TALISMAN, EK, Evil Eyes India, Swaasha, Joker & Witch, Nykaa Fashion and more.

Conclusion: Whatever significance the jewellery might hold, it has been proven that this jewellery certainly stands as a style statement- the ancient gravity and the cult mysteriousness adding to the charm of this charm.

Leave a comment

Your email address will not be published. Required fields are marked *

Valentine’s Gift That Gets It Right

Valentine’s Day is the perfect excuse to show a little extra care and love through moments of pampering, glow, and feeling your absolute best. While flowers fade and chocolates disappear overnight, beauty and skincare gifts linger, turning into daily rituals that remind your loved ones to slow down, indulge, and shine. There’s something deeply romantic about gifting a glow; whether it’s a moisturizer that leaves skin luminous, a serum that elevates a routine, or a makeup essential that makes them feel like the best version of themselves. These aren’t just products; they’re moments of self-care, confidence, and quiet luxury. This Valentine’s Day, thoughtful always beats predictable. A pampering session can feel like a love language, a radiant blush can boost confidence, and a sensorial skincare ritual can transform an ordinary day into something special. Whether you’re celebrating a partner, a friend, or yourself, the right beauty pick is all about care, glow, and love that lasts well beyond February 14. Lonnue THRIVE: Multi HA & Antioxidant Body Serum Serums are the heavy hitters of any skincare routine, so Lonnue created one exclusively for the body. THRIVE is designed to change how you think about body care, delivering plumping hydration, smooth texture, and visibly even-looking skin in a feather-light water-gel formula. Infused with a powerful blend of multi-weight hyaluronic acids, antioxidants, and barrier-strengthening actives, THRIVE deeply nourishes without heaviness, melting effortlessly into the skin for maximum comfort. Whether gifted to a loved one or chosen as a self-care indulgence, THRIVE makes for a thoughtful Valentine’s pick that goes beyond beauty, because glowing skin is always in season. Price: ₹2,375 (inclusive of taxes) Net Weight: 150 ml Link: https://lonnue.com/ Simply Nam Hydrafit Concealer This Valentine’s Day, gift confidence, the kind that feels effortless, natural, and unmistakably you. Whether it’s for a partner,

Must-Have Beauty, Skincare & Lifestyle Finds of the Season

What: LUSH Glory Conditioner & Daddy‑O Shampoo Lush has an intriguing range of haircare products, but two stand out for different reasons. Glory Conditioner is a rich, deeply nourishing formula crafted especially for curls, coils, and textured hair. It’s a thick, moisture-packed blend of coconut cream, okra gel, and castor oil hydrates, softens, and makes detangling effortless, helping natural textures feel defined and manageable without weighing strands down. Users love its creamy texture and long-lasting scent, making it a go-to for dry or curly hair. On the other hand, Daddy‑O Shampoo is a purple-toned cleansing shampoo designed to brighten blonde or grey hair while removing build-up. Infused with lemon, lime juice, and seaweed, it delivers shine and volume with a distinctive violet fragrance. While reviewers praise its lather and refreshing scent, very dry hair may require a follow-up conditioner to avoid dryness. These are two products you should surely get your hands on. Glory is ideal for heavy hydration and texture care, while Daddy‑O is best for cleansing and enhancing cool tones; each is strong in its own lane. What: Luxiora Blurré Pudding Matte Blush This is a standout cream‑to‑powder cheek colour that blends makeup performance with skincare benefits. Its signature pudding‑matte texture feels soft and cushiony in the pot, melting seamlessly into the skin. Designed to withstand sweat and humidity, the formula stays vibrant throughout the day without streaking, caking, or patchiness, perfect for India’s climate. What sets this blush apart are the skin‑loving ingredients: Niacinamide helps refine pores and enhance texture, Peptides support a smooth, elastic look, Avocado Oil and Grapeseed Oil provide lightweight hydration and nourishment, and fine blurring powders create a soft‑focus effect that diffuses the appearance of pores. Available in inclusive shades like It’s Bubblegum, It’s Watermelon, and It’s Blonzed, this blush delivers a seamless,

Fashion Trends 2026 for India

As India’s fashion ecosystem matures at the intersection of culture, technology, and sustainability, 2026 is poised to be a defining year. Below is a structured outlook on the key fashion trends expected to shape India this year… Sustainable Fashion Becomes the Default, Not the Differentiator By 2026, sustainability will no longer be a niche or premium positioning in India—it will be an expectation. Materials: Increased adoption of organic cotton, bamboo blends, banana fibre, hemp, and recycled polyester. Practices: Circular fashion models—resale, repair, and upcycling, and rental— gain mainstream traction. Consumer mindset: Shoppers demand transparency around sourcing, labour practices, and carbon footprint. Brands that fail to integrate sustainability at the core level risk losing relevance, particularly among Gen Z and urban millennials. Indian Craft Revival with a Modern Lens Indian fashion in 2026 doesn’t abandon tradition; it reinvents it: Handloom fabrics and artisanal textiles such as khadi, chanderi, and bandhani are being updated with modern cuts and silhouettes.   Ethnic pieces like sharara and gharara bottoms return with drama and movement, balanced by shorter kurtas or attached cape drapes.   Indo-western blends—co-ord sets, dhoti pants with crop tops, and sari gowns—continue to appeal to younger gen.  This trend reflects India’s fashion duality: honouring heritage while embracing global styling sensibilities. Fluid Fashion and Gender-Inclusive Design Gender boundaries in Indian fashion continue to dissolve, becoming more visible and commercially viable in 2027 Silhouettes: Kurta dresses, dhoti pants, oversized shirts, co-ord sets, and draped forms designed without gender labels. Retail evolution: Gender-neutral sections in both online and offline stores. Cultural impact: Particularly strong among urban youth and creative professionals. This shift reflects broader social acceptance and a move toward personal expression over conformity. Statement Accessories and Maximalist Flourishes While minimalism remains influential, accessories in 2027 are loud and expressive: Brooches, once relegated to formals, have made

Skin & Baby Care Finds That Deliver Natural Nourishment

At Hashtag Magazine, we showcase the most exciting and trendy product launches in the market from beauty and wellness to fashion, tech, and lifestyle essentials. Whether you’re after the latest skincare must-haves, innovative gadgets, or fashionable trends, we’ve got you covered! What: Leafoberryy’s Chia Seed Fusion Shower Gel Leafoberryy’s Chia Seed Fusion Shower Gel is a thoughtfully formulated cleanser that elevates your daily bathing routine while caring for your skin. Enriched with chia seed extract, it helps lock in deep hydration and effectively prevents dryness, leaving the skin comfortable and nourished after every wash. Omega-3 fatty acids and proteins help strengthen the skin barrier, promoting healthier, more resilient skin over time. Its antioxidant-rich formula helps fight free radicals, helping the skin slow visible signs of premature aging. The lightweight gel creates a rich, silky lather that cleanses thoroughly without stripping away natural oils, making it ideal for daily use across all skin types. With regular use, skin texture appears smoother and more refined, and the natural glow gradually returns. The IFRA-certified, alcohol-free fragrance adds a clean, spa-like freshness that feels gentle and calming. Overall, this shower gel delivers hydration, protection, and radiance in a single, simple step. What: Oriflame Nourishing Face Cream with chia & organic honey The Nourishing Face Cream with Chia & Organic Honey is a comforting daily moisturiser that delivers lasting hydration without feeling heavy on the skin. Designed to deeply nourish and replenish, its rich yet non-greasy texture melts effortlessly on application, leaving the complexion soft, smooth, and well cared for after cleansing. The formula is non-comedogenic and suitable for all skin types, including sensitive skin. Powered by chia seeds, the cream provides essential fatty acids, minerals, and antioxidants that help maintain hydration, strengthen the skin’s protective barrier, and defend against environmental stressors. Organic honey enhances

You May Also Like

Connect with us