November EDITION

The world has gone brand crazy! Did you know that the sales for Louis Vuitton increased 44% in 2021 to €64.2 billion ($71.5 billion), during the pandemic? Brands like Dior and Gucci are gobbling up the world market like never before… As long as you buy a luxury brand because you can afford it or it gives you a sense of accomplishment, it’s great, but once people start buying luxury brands to increase self-esteem or provide a sense of belonging, they lose the plot! Suddenly, it becomes an obsession, you want a new bag at every party and the loudest pair of branded shoes. How much is too much? Well, it comes down to each individual. As long as you’re not losing your mind and sleep over your next purchase, you’re good to go! Dressing well and feeling confident are of course interrelated. Perhaps it’s pretentious to place such a high value on the power of dressing your best, beyond other apparent characteristics. However, what an individual considers to be aesthetically pleasing attire can contribute a big portion to his or her self-confidence. Fashion can be bought, but style is something that one must possess. In our issue, we have handpicked designers who have managed to create distant identities in designs. They are carving out their niche with brand and fashion philosophies of their own. In the future, you must slow down and become more mindful of what you shop or wear. You need to balance peer culture and your individuality. The next time you go to a store and pick up that bag, don’t forget to ask yourself – Do I need a brand to feel good? Don’t miss our other stories and exclusive interviews. While Karan Johar talks of parenting and his relationship with his mom, actress Mithila Palkar shares her journey from the web series to the cinema. We also have a lot of recommendations in this issue, from the best of travel to the latest in technology we have it all in here…. Happy reading!