Sibling duo Kirti Verma and Yash Verma, founders of Brick Brown Home Innovations, are redefining modern living through thoughtfully designed home décor that blends traditional Indian craftsmanship with contemporary aesthetics. Based in Gurgaon, the brand creates handcrafted solid wood storage solutions, organisers, and home essentials that celebrate functionality, sustainability, and timeless design. Yash Verma leads product innovation, artisan collaborations, and technology-driven operations, while Kirti Verma shapes the brand’s creative vision, design language, and business strategy. Together, they have built Brick Brown into a contemporary homegrown brand that seamlessly blends heritage craftsmanship with modern design. 1. Tell us about your venture and how the idea first came to life. Why did you decide to build it together as siblings? Brick Brown began with a simple belief that homes should feel warm, personal, and lived in. We wanted to create handcrafted wooden pieces that people would cherish for years instead of following short-lived trends. Building the business together wasn’t a planned decision; it happened naturally. Having grown up with similar values and design sensibilities, we instinctively understood each other’s way of thinking, making us natural partners. 2. How do your personalities and strengths complement each other? We bring very different strengths to the table, and that’s what makes the partnership work. I (Yash) focus on product design, manufacturing, and working closely with artisans to perfect every detail. Kirti leads branding, creative direction, storytelling, and business growth. One of us builds products worth talking about, while the other ensures their story reaches the right audience. 3. Has your sibling bond made entrepreneurship easier or more challenging? It has definitely made the journey easier because trust was never something we had to build; it already existed. One moment we’ll always remember is opening our own studio in Gurgaon. Standing in that space, we realised

In a country where conversations about sex are still low-key at dinner tables and turn school classrooms awkwardly silent, brands like Sassiest are changing the script, one meme, conversation, and pleasure-positive post at a time. From cheeky Instagram content and relatable humour to refreshingly honest takes on intimacy, confidence, and self-exploration, the brand is helping young Indians approach sexual wellness with far less awkwardness and a lot more openness. Mehak Walia gets sassy with Aishwarya Dua and Karishma Chavan, the co-founders of Sassiest. And honestly, that shift feels long overdue. For years, discussions around pleasure and desire in India have either been buried under shame or treated like something too scandalous to say out loud, especially when women are leading the conversation. Founded by Aishwarya Dua and Karishma Chavan, Sassiest is pushing back against that discomfort with a voice that feels warm, inclusive, funny, and unapologetically real. Instead of sounding clinical or preachy, the brand creates space for conversations around boundaries, body confidence, emotional well-being, and modern relationships in a way that actually feels relatable to today’s generation. For Karishma, the inspiration behind the brand came from noticing just how disconnected many women grow up feeling from their own bodies. “Most conversations around intimacy here are either hidden, judged, or purely medical,” she says. “Nobody was really talking about pleasure, confidence, self-exploration, or emotional wellness in a way that felt normal, safe, and relatable.” That silence, she explains, extends far beyond intimacy itself. Shame and conditioning often shape confidence, relationships, and even the way women exist in the world. “I wanted Sassiest to feel less clinical and more like a movement,” Chavan shares. “A space where women and queer people could feel seen without embarrassment.” Of course, building a sexual wellness brand in India came with its fair share of

With rising awareness around clean eating and traceable food sources, Dam Good Fish is rethinking how fresh seafood reaches urban consumers. Co-founders Shobhit Gaur and Shailesh Patel share how their unlikely partnership, built on complementary strengths in branding and aquaculture, led to a venture that prioritises natural sourcing, transparency, and freshness in India’s rapidly growing seafood market. Tell us a little about yourselves, your backgrounds, and personalities. Shobhit Gaur (Co-Founder & CEO):With a Master’s in Business Management and several years as National Head at a leading advertising agency, my career has always combined creativity with strategy. I see myself as a big-picture thinker who enjoys building disruptive ideas in traditionally unorganised markets. I’m naturally outgoing and enjoy exploring new concepts, whether in business or food culture. When I’m not working, I’m usually tracking food trends or spending time working out. Shailesh Patel (Co-Founder):My background is rooted in science, followed by a Master’s degree in business. Over the past decade, I’ve worked with multinational organisations and helped build ventures centred around sustainable solutions. I’m very hands-on and detail-oriented, someone who thrives on execution. For me, strategy must always be backed by strong ethics and measurable results. How did two people from different professional worlds come together to build a venture centred around fresh, natural seafood? Our paths crossed through shared sporting networks, where casual conversations gradually shifted toward food, health, and sustainability. Shobhit’s expertise in media and branding combined naturally with my background in aquaculture. As we discussed clean-label foods and the gaps in India’s seafood ecosystem, it became clear there was a real opportunity. In 2023, we decided to bootstrap Dam Good Fish. The idea was simple: combine strong storytelling and consumer awareness with operational expertise that ensures traceability and quality. Our complementary skill sets helped turn that idea into

A homegrown Indian fashion brand redefining the sari as an everyday, breathable, and expressive garment. Combining Sujata’s structured, systems-driven approach with Taniya’s creative vision, they work closely with artisan communities across India to create clothing rooted in comfort, honesty, and human connection. Their journey blends entrepreneurship with sisterhood, building a brand that values trust, craftsmanship, and mindful fashion. Taniya, you left a stable career with the Tata group and IBM after IIM Lucknow, and Sujata, you pivoted from IIFT Delhi and corporate life. What was the exact moment when both of you realised that the corporate path wasn’t enough and that Suta was waiting to happen? Taniya: It wasn’t a rebellion. It was recognition. I had done everything “right”: engineering, IIM, a Consulting role that looked perfect on paper. But somewhere between late-night presentations and early morning meetings, I realised I was living life from the neck up. My hands missed fabric. My heart missed stories. I kept returning mentally to memories of wet saris drying on clotheslines, of Maa moving through the house with her pallu tucked in. One evening, over chai, I said it aloud to Sujata: I don’t think this is it. The moment I spoke it, Suta was born. Sujata: For me, it came as the discomfort of becoming someone I wasn’t. The corporate world had given me growth, but it had also hardened me. I remember thinking: If success requires me to lose softness, I don’t want it. My PhD was an attempt to find meaning, but even that felt academic, distant. What we really wanted was to build something with our hands, our intuition, and our values. Suta didn’t arrive as planned. It arrived as relief. From travelling through remote weaving clusters in Meghalaya, Varanasi, MP, and Odisha to working directly with artisan families,