What’s New: The Hottest Beauty, Fashion & Lifestyle Essentials

Just Dropped: The Hottest New Beauty, Fashion, Tech & Lifestyle

At Hashtag Magazine, we bring you the hottest and most exciting product launches in the market, from beauty and wellness to fashion, tech, and lifestyle essentials. Whether you’re looking for the newest skincare must-haves, game-changing gadgets, or stylish fashion trends, we’ve got you covered!

Dipsy Malli Malli Moisturiser

Price: 1,999

Dipsy’s debut skincare launch, Malli Malli, brings together Indian botanicals and modern skincare science in a thoughtfully formulated everyday moisturiser. Designed for all skin types and suitable for both men and women, the lightweight formula delivers a soft matte finish without leaving behind any greasy residue, making it especially well-suited to India’s humid weather.

At the heart of the formulation is coriander seed oil, a native ingredient known for its antioxidant-rich, soothing and brightening properties. It is complemented by kokum butter and mango butter, which provide deep yet non-comedogenic hydration while helping maintain the skin’s moisture barrier. Neroli oil adds calming and skin-conditioning benefits, along with a subtle natural floral scent that enhances the application experience. What makes Malli Malli stand out is its claim of up to 48 hours of hydration while maintaining a breathable, weightless feel. It also doubles as a makeup primer, creating a smooth canvas that helps makeup sit comfortably throughout the day. The texture absorbs quickly, leaving skin feeling soft, balanced and refreshed rather than heavy or sticky.

For those looking for a clean, multifunctional moisturiser that blends the goodness of Indian botanicals with science-backed performance, Dipsy’s first offering is a promising addition to the daily skincare routine.

OZiva Hair Actives + Shilajit: A Daily Hair Wellness Solution for Men

OZiva has introduced Hair Actives + Shilajit, a clinically tested, plant-based supplement designed to address the root causes of hair fall in men, including hormonal imbalances, lifestyle stress and nutritional deficiencies. The convenient effervescent tablet is formulated to support stronger, denser hair while promoting overall scalp health.

The formulation combines three advanced ingredients. Shudh Shilajit Extract (70% Fulvic Acid) helps improve nutrient absorption, supports energy levels and contributes to overall vitality. GZen-Zinc™, a plant-derived zinc sourced from guava leaf extract, helps support healthy hair follicles by regulating the pathway involved in DHT production, one of the leading causes of hair thinning in men. Completing the blend is Liposomal SesZen-Bio®, a Sesbania Agati plant extract enriched with natural biotin. Its advanced liposomal delivery system enhances nutrient absorption, supports ferritin levels and promotes stronger, healthier hair growth.

Designed for effortless daily use, simply drop one effervescent tablet into 250 ml of water, allow it to dissolve completely, stir if required, and drink after a meal. The refreshing drink offers a convenient way to incorporate targeted hair nutrition into your routine. Manufactured following Good Manufacturing Practices (GMP), Hair Actives + Shilajit reflects OZiva’s commitment to clean, plant-based wellness backed by science. For men seeking a proactive, inside-out approach to hair care, this daily supplement offers a modern and convenient solution.

Everyday Dermatological Care by Salve Pharmaceuticals 

With nearly two decades of expertise in dermatology, Salve Pharmaceuticals has built a strong reputation for creating effective, dermatologist-recommended formulations that combine trusted ingredients with science-backed skincare solutions. Its range is designed to address everyday skin and hair concerns while being gentle enough for regular use. Sweatgo Soap is an innovative anti-perspirant soap formulated to help reduce excessive sweating of the underarms, hands and feet. Enriched with glycerine, it keeps the skin fresh, clean and protected from odour for over 24 hours. The light fragrance and cooling sensation make it an excellent choice for active lifestyles, whether you’re working out, travelling or attending long workdays.

Hairvital Shampoo is a bi-phase cleanser and conditioner that offers complete hair care in a single step. Powered by Aloe Vera, Wheat Germ Protein, Jojoba Oil, Vitamin E and Glycerin, it cleanses the scalp while nourishing hair from root to tip. The formula helps improve manageability, reduces dryness and brittleness, and supports stronger, healthier-looking hair with regular use. For those with dry or sensitive skin, Parasoft Soap is a gentle cleansing bar enriched with stabilised glycerine, Olive Oil, Jojoba Oil, Aloe Vera and Vitamin E. Prepared using the cold-process method to preserve its moisturising properties, it helps maintain the skin’s natural hydration while soothing dryness, making it suitable for conditions such as dry skin and sensitive skin.

Complementing the soap, Parasoft Cream provides intensive moisturisation with White Soft Paraffin, Light Liquid Paraffin and Aloe Vera. It forms a protective barrier that locks in moisture, softens rough skin and relieves dryness without feeling excessively heavy.

Overall, Salve Pharmaceuticals offers a well-rounded personal care range that focuses on hydration, protection and effective daily care. Each product is thoughtfully formulated to deliver targeted benefits, making the collection a dependable choice for healthy skin and hair.

Want your product to be featured? Write to us at contact@hashtagmagazine.in, and let’s showcase your innovation to our wide audience. Stay tuned for the best in new arrivals, expert reviews, and exclusive insights, only at Hashtag Magazine!

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Fresh Finds: Trending Products in Lifestyle, Beauty, Wellness & Tech

Everyday Wellness— from Haircare to Better Sleep by Wow Skin Science Price: Rs. 399 onwards Wellness routines today extend far beyond basic beauty, and brands are increasingly creating products that support both personal care and overall well-being. From nourishing haircare to supplements that promote better rest, products like the WOW Skin Science Petal Muse Body and Hair Perfume Mist, WOW Skin Science HyaNeon Bond Repair Moisturizing Shampoo, WOW Skin Science Scalp Reboot Pre-Shampoo, and Zensium Magnesium Glycinate Tablets highlight this holistic approach. The WOW Skin Science Petal Muse Body and Hair Perfume Mist is a lightweight fragrance designed for both hair and skin. Unlike heavier perfumes, it offers a refreshing floral scent that can be used throughout the day. Hair mists are typically formulated with conditioning ingredients so they refresh strands without drying them out, making them ideal for everyday use. For haircare, the HyaNeon Bond Repair Moisturizing Shampoo focuses on repairing damaged strands while maintaining hydration. The formula includes hyaluronic acid, peptides, and plant keratin, ingredients known to strengthen hair bonds, improve elasticity, and lock in moisture. The sulphate-free formula gently cleanses while helping restore shine and smoothness to dry or chemically treated hair. The Scalp Reboot Pre-Shampoo complements the routine by preparing the scalp before cleansing. Infused with vitamins like B3 and hydrating ingredients, it helps remove buildup, nourish the scalp, and create a healthier base for stronger hair. Completing the wellness cycle is Zensium Magnesium Glycinate Tablets, designed to support relaxation and sleep. Magnesium glycinate is known for its high absorption and is widely used to help reduce stress, relax muscles, and improve sleep quality. Together, these products reflect a growing trend: wellness brands now offer solutions that care for everything, from healthier hair to more restful nights. Pixi Skintreats for Everyday Glow Price Rs: 1070 /-

Top Beauty & Wellness Essentials 2026: From Gracia Cero to NIVEA Glow Cream

A quick look at the latest products making waves in the beauty, wellness, and lifestyle space. Hashtag Magazine takes a closer peek at what’s new on the shelves and worth adding to your routine. Gracia Cero – A Mindful Way to Celebrate Gracia Cero by Kantala Spirits introduces a modern, inclusive way to celebrate, especially when not everyone at the table chooses to drink alcohol. Positioned around the idea of mindful drinking and personal choice, the beverage allows people to participate in social rituals, raising a glass, sharing a toast, without pressure or compromise. Recognised as India’s first non-alcoholic agave drink, Gracia Cero is completely alcohol-free (0% ABV) and sugar-free, containing only four calories per serving, making it an appealing option for wellness-focused consumers and those seeking lighter alternatives. Crafted with the natural goodness of agave, it offers a refreshing and flavourful experience without the heaviness or next-day fatigue associated with alcohol. The drink is available in two vibrant variants Raw ’n’ Wild Mango and Pineapple Piñata, bringing a playful tropical twist to alcohol-free beverages while maintaining a premium, celebratory feel. Whether served neat, lengthened with soda, or used in creative mocktails, Gracia Cero fits seamlessly into intimate dinners, date nights, and social gatherings. By blending flavour, inclusivity, and wellness, Gracia Cero reflects the growing shift toward balanced lifestyles and mindful drinking, proving that zero-alcohol options can still feel sophisticated, festive, and enjoyable. Saffron Rush – Anti-Aging Saffron Night Cream The Saffron Rush Anti-Aging Saffron Night Cream is a nourishing overnight treatment formulated to help restore skin while you sleep. Infused with saffron and acai extract, the cream is rich in antioxidants that help combat visible signs of ageing caused by environmental stress and free radicals. These ingredients work to support collagen production, helping improve skin elasticity, reduce the appearance

New & Noteworthy: A Peek at the Latest Products in Town

Hashtag Magazine brings you a curated peek at the newest products making waves right now. From beauty must-haves to lifestyle launches, here’s what’s fresh, trending, and worth discovering. NIVEA Luminous Even Glow Oil Control Day Cream with SPF 50 This multifunctional daily face cream combines high sun protection with pigmentation-targeting technology and oil control, making it ideal for regular use in bright, sunny conditions. It features SPF 50 and UVA/UVB filters to help shield the skin from harmful ultraviolet rays that can trigger pigmentation and tanning, making it suitable for daily outdoor wear. A standout ingredient is Thiamidol, a patented compound shown to target pigmentation at the source and help reduce the appearance of dark spots over time. The formula also includes hyaluronic acid to support hydration without adding greasiness, and a lightweight texture that absorbs quickly into the skin. This cream has a non-greasy feel, effective oil control lasting up to 12 hours, and a smooth matte finish, which makes it a good base under makeup. Many find it helps even out skin tone gradually with ongoing use, although spot reduction is subtle and takes time for some users. Because of the SPF level and broad skin type suitability, it is widely recommended for daily routines. Overall, it balances protection, hydration, and cosmetic benefits in one product, making it a versatile day cream for daily sun-exposed skin. Oshea Herbals Papaya Clean Anti-Blemish Face Wash If your skincare shelf is missing a fuss-free, everyday cleanser that brightens without over-stripping, Oshea Herbals Papaya Clean Anti Blemish Face Wash might earn its place. Infused with papaya extract, this gel-based formula leans on the fruit’s natural enzymes to deliver gentle exfoliation, helping sweep away dead skin cells that contribute to dullness and uneven tone. The result? Skin that feels fresher, smoother, and visibly

Richa Jaggi | Building Awshad, a Compassion-First Wellness Brand

Richa Jaggi’s entrepreneurial journey began not in a boardroom but in a moment of profound personal loss. Based in New Delhi, she brings over 14 years of marketing experience, complemented by executive education from Harvard and IIM Ahmedabad, and global exposure across leading brands. Raised in a close-knit business family that valued integrity and resilience, she grew up with a strong foundation in ethics and enterprise. But it was losing her dog, Champ, to cancer that reshaped her direction. “Champ’s cancer became my turning point,” she shares. Witnessing the gaps in compassionate, evidence-based care left her questioning why gentler, effective alternatives were not more accessible. That question became the seed for Awshad. Building with Science and Empathy As Co-Founder and CMO of Awshad, a medical cannabis wellness brand, Richa operates at the intersection of science, empathy, and storytelling. “Awshad was born from personal loss,” she says. “This brand is not just my work; it is a mission.” Her focus lies in humanising complex and often misunderstood categories like medical cannabis, while maintaining regulatory and ethical rigour. She balances intuition with data, and growth with responsibility, a leadership style shaped by both corporate discipline and personal conviction. The Entrepreneurial Leap Leaving a stable corporate career was not easy. The path came with regulatory hurdles, social stigma, and emotional weight. Yet, for Richa, the uncertainty was outweighed by meaning. “The conviction to build something impactful made the risk worthwhile,” she reflects. Building trust in a misunderstood category became both Awshad’s biggest challenge and its greatest opportunity. Today, the brand is steadily growing, backed by doctors, patients, and measurable outcomes. Values That Anchor Richa is guided by integrity, empathy, and long-term impact. “Businesses must heal, not just sell,” she believes. Her daily rituals include reflection and staying connected to real patient stories, grounding

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