Gone are the days when a tennis ball and a chewed-up slipper were enough to keep pets entertained. As India’s pet parenting culture continues to evolve, so do expectations around how furry companions play, learn, and stay engaged. For a new generation of pet parents, toys are no longer impulse purchases or occasional treats. They’re an essential part of a pet’s physical health, mental stimulation, and overall well-being.
Responding to this shift, a growing number of Indian brands are reimagining playtime with thoughtfully designed toys tailored to the needs of curious puppies, energetic cats, and everything in between. From durable chew toys and snuffle mats to interactive puzzles and eco-friendly playthings, these businesses are creating products that go far beyond fetch.
Meet the Indian brands turning everyday play into something a little more special:
Heads Up For Tails (HUFT): From squeaky plushies and puzzle feeders to interactive cat games and durable chew toys, Heads Up For Tails has become one of India’s most trusted names in pet care. The brand has expanded far beyond essentials to focus on enrichment and mental stimulation. With thoughtfully designed toys for both dogs and cats, HUFT encourages pet parents to think of playtime as an important part of their furry companion’s overall well-being. Whether it’s an energetic puppy or an indoor cat in need of stimulation, the brand offers products tailored to different personalities and play styles.

Pawpourri: Pawpourri brings a touch of fun and flair to pet parenting with colourful toys and accessories designed to make everyday life more enjoyable for furry companions. From chew toys and interactive playthings to stylish essentials, the brand focuses on combining functionality with personality. Its products are designed with safety and comfort in mind, helping pets stay active while giving owners plenty of Instagram-worthy moments. For pet parents who believe their companions deserve a little luxury alongside their daily zoomies, Pawpourri delivers exactly that.

Mutt of Course: Known for blending fashion with functionality, Mutt of Course has built a loyal following among pet parents looking for more than just the basics. Alongside harnesses, beds, and apparel, the brand offers toys designed to keep curious pups entertained. Its playful aesthetic and collaborations inspired by pop culture have made it popular with pet owners who want products that reflect their pets’ personalities. For Mutt of Course, playtime is just another way to express style.

PawsIndia: PawsIndia has become a go-to destination for pet parents looking to go beyond the basics. The brand places a strong emphasis on enrichment and mental stimulation, offering everything from snuffle mats and lick mats to interactive puzzles and durable chew toys designed to keep pets engaged. Built around the idea that play is essential to a pet’s overall well-being, PawsIndia encourages owners to incorporate activities that satisfy their furry companions’ instincts. Their toys reduce boredom, encourage problem-solving, and make everyday playtime a lot more rewarding.

BearHugs: BearHugs focuses on soft, squeaky toys that combine cuddles with play. Made using plush, washable materials and designed in vibrant shapes and colours, the toys are intended to encourage exercise while doubling up as comfort companions. From rope toys to squeaky plushies, the brand offers options that cater to pets who love to chew, tug, and snuggle all at once. For pups who treat every toy like a best friend, BearHugs makes playtime extra cosy.

Heartfelt: Heartfelt takes a slower, more sustainable approach to pet toys. Crafted from pure merino wool and handmade by women artisans, the brand creates whimsical toys that are as beautiful as they are functional. Inspired by nature and everyday objects, its quirky creations are safe for pets and produced with an emphasis on ethical craftsmanship. For pet parents seeking eco-conscious alternatives, Heartfelt proves that enrichment can also be thoughtful and sustainable.

Goofy Tails: What began as a healthy treat brand has evolved into one of India’s most loved pet lifestyle names. Goofy Tails offers a wide range of toys and enrichment products designed to keep pets physically active and mentally stimulated. From squeaky plush toys and chew toys to interactive puzzles and snuffle mats, the brand focuses on turning everyday play into a rewarding experience. Its products are designed with different breeds, personalities, and energy levels in mind, making them a popular choice among modern pet parents. Its philosophy is centred around keeping tails wagging and minds engaged.

As India’s pet parenting culture continues to evolve, playtime is becoming about much more than keeping furry companions occupied. These homegrown brands are helping pet parents create happier, healthier, and more stimulating lives for their animals. In the process, they’re changing the way we think about what it means to care for our pets.