The Ganga is not just a river. She is a living goddess, a lifeline of civilization, a poetic symbol of purity, and paradoxically, a carrier of pollution. For centuries, her waters have cleansed the souls of pilgrims, nurtured fertile lands, and fed spiritual imaginations. But in modern India, the Ganga is choked by waste, neglect, and unfulfilled promises. Now, in an era where startups are disrupting everything from food delivery to fintech, a new generation of entrepreneurs is turning its gaze towards a nobler mission: cleaning the sacred river. DHANUSH KUMAR writes about the startups working towards restoring the Ganga’s glory. The Ganga’s Crisis Stretching over 2,500 kilometres, the Ganga flows through five states and supports more than 400 million people. Yet she is one of the most polluted rivers in the world. Industrial waste, untreated sewage, plastic, and religious offerings wrapped in non-biodegradable materials have contaminated sections of the river, rendering it a toxic drain. Despite massive government initiatives like the Namami Gange program, results have often lagged behind expectations. The reason? Bureaucratic red tape, fragmented accountability, and a lack of grassroots innovation. But where systems struggle, startups often thrive. And they are doing so with intelligence, grit, and heart. Enter The Startups: Young Minds, Ancient Cause 1. HelpUsGreen: Turning Temple Waste into Wealth Based in Kanpur, HelpUsGreen is collecting tons of floral waste from temples and converting it into organic incense sticks, compost, and biodegradable products. Rather than letting pesticide-laden flowers rot in the river, they are transformed into eco-friendly products through a process the founders call flower cycling. Over 11,000kg of waste is diverted from the Ganga daily, and employment opportunities are created for rural women. This is innovation rooted in reverence. 2.JalTara: Water Purification Meets AI Using AI and IoT, JalTara monitors water quality in real

Scams can hurt the victim financially, emotionally, and sometimes, even physically. Unfortunately, scams are rapidly becoming a major problem, with some common types including employment scams, tech support scams, cryptocurrency scams, and UPI scams in India. The good news is that you can identify a scam before scammers cash in. In this blog, we will explain ten easy ways to spot a scam before it’s too late: 1. Scammers ask for your personal information Be suspicious if someone asks you for your personal information, like bank account details. Scammers often reach in disguise as your banker, healthcare provider, or a government entity. So, be cautious when someone requests highly sensitive personal information. Also, note that genuine and legitimate entities rarely ask for your personal information, such as passwords and Social Security numbers, via phone, SMS, or email. 2.Create urgency or an emergency Scammers try to lure you into making decisions in a rush by using phrases like “do now,” ‘hurry up, “” limited now,” etc. For example, they may warn that if you don’t act now, you will lose your prize winnings. These days, fraud cases like “your relatives in another country or city need money immediately” are also common. So, be cautious if someone or something prompts immediate action. 3.Contact about a lottery you don’t know Lottery scams are also common. Winning a lottery for a big prize brings huge excitement, and for scammers, it’s easy to turn this joy into financial loss. So, it’s important to learn how to spot scams by using legit lottery websites in India, particularly if you’re used to playing lotteries. Don’t forget to verify the source and protect your personal information. 4.Ask to keep it secret This is because they don’t want to face or answer the questions of friends and family who