A quick look at the latest products making waves in the beauty, wellness, and lifestyle space. Hashtag Magazine takes a closer peek at what’s new on the shelves and worth adding to your routine. Gracia Cero – A Mindful Way to Celebrate Gracia Cero by Kantala Spirits introduces a modern, inclusive way to celebrate, especially when not everyone at the table chooses to drink alcohol. Positioned around the idea of mindful drinking and personal choice, the beverage allows people to participate in social rituals, raising a glass, sharing a toast, without pressure or compromise. Recognised as India’s first non-alcoholic agave drink, Gracia Cero is completely alcohol-free (0% ABV) and sugar-free, containing only four calories per serving, making it an appealing option for wellness-focused consumers and those seeking lighter alternatives. Crafted with the natural goodness of agave, it offers a refreshing and flavourful experience without the heaviness or next-day fatigue associated with alcohol. The drink is available in two vibrant variants Raw ’n’ Wild Mango and Pineapple Piñata, bringing a playful tropical twist to alcohol-free beverages while maintaining a premium, celebratory feel. Whether served neat, lengthened with soda, or used in creative mocktails, Gracia Cero fits seamlessly into intimate dinners, date nights, and social gatherings. By blending flavour, inclusivity, and wellness, Gracia Cero reflects the growing shift toward balanced lifestyles and mindful drinking, proving that zero-alcohol options can still feel sophisticated, festive, and enjoyable. Saffron Rush – Anti-Aging Saffron Night Cream The Saffron Rush Anti-Aging Saffron Night Cream is a nourishing overnight treatment formulated to help restore skin while you sleep. Infused with saffron and acai extract, the cream is rich in antioxidants that help combat visible signs of ageing caused by environmental stress and free radicals. These ingredients work to support collagen production, helping improve skin elasticity, reduce the appearance

Hashtag Magazine brings you a curated peek at the newest products making waves right now. From beauty must-haves to lifestyle launches, here’s what’s fresh, trending, and worth discovering. NIVEA Luminous Even Glow Oil Control Day Cream with SPF 50 This multifunctional daily face cream combines high sun protection with pigmentation-targeting technology and oil control, making it ideal for regular use in bright, sunny conditions. It features SPF 50 and UVA/UVB filters to help shield the skin from harmful ultraviolet rays that can trigger pigmentation and tanning, making it suitable for daily outdoor wear. A standout ingredient is Thiamidol, a patented compound shown to target pigmentation at the source and help reduce the appearance of dark spots over time. The formula also includes hyaluronic acid to support hydration without adding greasiness, and a lightweight texture that absorbs quickly into the skin. This cream has a non-greasy feel, effective oil control lasting up to 12 hours, and a smooth matte finish, which makes it a good base under makeup. Many find it helps even out skin tone gradually with ongoing use, although spot reduction is subtle and takes time for some users. Because of the SPF level and broad skin type suitability, it is widely recommended for daily routines. Overall, it balances protection, hydration, and cosmetic benefits in one product, making it a versatile day cream for daily sun-exposed skin. Oshea Herbals Papaya Clean Anti-Blemish Face Wash If your skincare shelf is missing a fuss-free, everyday cleanser that brightens without over-stripping, Oshea Herbals Papaya Clean Anti Blemish Face Wash might earn its place. Infused with papaya extract, this gel-based formula leans on the fruit’s natural enzymes to deliver gentle exfoliation, helping sweep away dead skin cells that contribute to dullness and uneven tone. The result? Skin that feels fresher, smoother, and visibly

Richa Jaggi’s entrepreneurial journey began not in a boardroom but in a moment of profound personal loss. Based in New Delhi, she brings over 14 years of marketing experience, complemented by executive education from Harvard and IIM Ahmedabad, and global exposure across leading brands. Raised in a close-knit business family that valued integrity and resilience, she grew up with a strong foundation in ethics and enterprise. But it was losing her dog, Champ, to cancer that reshaped her direction. “Champ’s cancer became my turning point,” she shares. Witnessing the gaps in compassionate, evidence-based care left her questioning why gentler, effective alternatives were not more accessible. That question became the seed for Awshad. Building with Science and Empathy As Co-Founder and CMO of Awshad, a medical cannabis wellness brand, Richa operates at the intersection of science, empathy, and storytelling. “Awshad was born from personal loss,” she says. “This brand is not just my work; it is a mission.” Her focus lies in humanising complex and often misunderstood categories like medical cannabis, while maintaining regulatory and ethical rigour. She balances intuition with data, and growth with responsibility, a leadership style shaped by both corporate discipline and personal conviction. The Entrepreneurial Leap Leaving a stable corporate career was not easy. The path came with regulatory hurdles, social stigma, and emotional weight. Yet, for Richa, the uncertainty was outweighed by meaning. “The conviction to build something impactful made the risk worthwhile,” she reflects. Building trust in a misunderstood category became both Awshad’s biggest challenge and its greatest opportunity. Today, the brand is steadily growing, backed by doctors, patients, and measurable outcomes. Values That Anchor Richa is guided by integrity, empathy, and long-term impact. “Businesses must heal, not just sell,” she believes. Her daily rituals include reflection and staying connected to real patient stories, grounding

What: LUSH Glory Conditioner & Daddy‑O Shampoo Lush has an intriguing range of haircare products, but two stand out for different reasons. Glory Conditioner is a rich, deeply nourishing formula crafted especially for curls, coils, and textured hair. It’s a thick, moisture-packed blend of coconut cream, okra gel, and castor oil hydrates, softens, and makes detangling effortless, helping natural textures feel defined and manageable without weighing strands down. Users love its creamy texture and long-lasting scent, making it a go-to for dry or curly hair. On the other hand, Daddy‑O Shampoo is a purple-toned cleansing shampoo designed to brighten blonde or grey hair while removing build-up. Infused with lemon, lime juice, and seaweed, it delivers shine and volume with a distinctive violet fragrance. While reviewers praise its lather and refreshing scent, very dry hair may require a follow-up conditioner to avoid dryness. These are two products you should surely get your hands on. Glory is ideal for heavy hydration and texture care, while Daddy‑O is best for cleansing and enhancing cool tones; each is strong in its own lane. What: Luxiora Blurré Pudding Matte Blush This is a standout cream‑to‑powder cheek colour that blends makeup performance with skincare benefits. Its signature pudding‑matte texture feels soft and cushiony in the pot, melting seamlessly into the skin. Designed to withstand sweat and humidity, the formula stays vibrant throughout the day without streaking, caking, or patchiness, perfect for India’s climate. What sets this blush apart are the skin‑loving ingredients: Niacinamide helps refine pores and enhance texture, Peptides support a smooth, elastic look, Avocado Oil and Grapeseed Oil provide lightweight hydration and nourishment, and fine blurring powders create a soft‑focus effect that diffuses the appearance of pores. Available in inclusive shades like It’s Bubblegum, It’s Watermelon, and It’s Blonzed, this blush delivers a seamless,