Ask any man his biggest closet must-have, and more likely than not, his reply will be – a perfect pair of well-fitted pants. Ask him how easy it is to find one though, and you are sure to hear tales about how difficult that task really is! Hashtag Magazine brings you up-to-date with in conversation with Dhruv and Udit Toshniwal, founders of The[Pant]Pro•ject…

Founders Dhruv and Udit Toshniwal hail from a family with over 40 years of experience in the Indian textile export industry. Having worked with some large global brands the duo successfully leveraged this knowledge to launch The[Pant]Pro•ject, which revolutionizes the retail of pants with a focus on ‘fit, fabric and functionality’. An online brand, TPP offers custom-made pants at off-the-rack prices. From luxury wools and linens to poly viscose, power stretch knits and cool, breathable cotton, their fabrics have a soft and luxurious feel and are machine-washable. Their range is curated to include a variety of colours and patterns with a choice of fits between slim, tapered and relaxed. Clients can pick their exact waist size and length, and every pair of pants is made to precise specifications.

The[Pant]Pro•ject also offers further customisations where one can choose to add pleats on the front panel, extended tabs on the waistband, roll-ups on the hem, a button or hook fastening mechanism, and even free monogramming. TPP also provides free consultations with their personal stylists and also offers free alterations after the purchase of a pair of pants. 

Price: Rs 2600 onwards

Address: www.pantproject.com