Products December 2023

What’s in your shopping cart this month? Hashtag gives you a few picks that are new and trending this season…

For product reviews/ features/ advertorials, email us at contact@hashtagmagazine.in

Phab Protein Bars 

Price: Rs 713 for 6 bars

Phab’s delectable protein-rich bars redefine the snack game, delivering a perfect blend of protein and flavour in every bite. Tailored for any time snacking, each bar boasts a generous 21g of protein complemented by the natural goodness of honey. Available in three irresistible flavours – from the decadent chocolate indulgence to the tempting mocha treat and the guilt-free strawberry delight, Phab ensures you won’t turn back. Packed with Whey Protein and Soy Protein, they become your reliable nutrition companion, whether it’s midnight cravings or fuelling your muscle hustle. Plus, with natural honey sweetness and zero trans fats or preservatives, every bite is a guilt-free delight that won’t weigh you down with unnecessary calories.

La Shield Probiotic Moisturizer

Price: Rs 279

La Shield Probiotic Moisturizer transforms your skincare routine with its skin-loving benefits. This moisturizer fortifies the natural moisture barrier, restoring your skin’s microbiome and ensuring your skin stays nourished and hydrated. The intensive hydration formula is proven to lock in moisture for an impressive 72 hours, providing your skin with a radiant, healthy glow. This moisturizer caters to dry and oily skin types with quick absorption, lightweight and non-sticky. Enriched with Vitamin E, it fights UV skin damage while maintaining optimal pH levels, contributing to overall skin health. This moisturizer guarantees a safe and effective skincare experience and is dermatologically tested, paraben-free, and non-comedogenic.

Engage Homme Eau De Parfum for Men

Price Rs 472 Engage Homme stands out as a premium, long-lasting perfume that encapsulates the essence of freshness and masculinity. A harmonious blend of Bergamot, Patchouli, and Sandalwood creates a captivating fragrance throughout the day. Ideal for everyday use, brunch dates, or casual meetings, this perfume is tailored for the alpha male who exudes intrigue and admiration. Its enduring quality makes it an excellent choice for gifting. Unlike other international brands that can be excessively expensive, this fragrance is remarkably cost-effective while maintaining an enchanting scent.

Dermafique Intensive Restore Body Serum

Price: Rs 549

Dermafique Intensive Restore Body Serum is a game-changer for dry skin, delivering a surge of moisture and many benefits. Infused with 10x Vitamin E, this rich and creamy serum goes beyond the ordinary, repairing skin cell damage, healing dehydrated skin, and fortifying the skin’s barrier to prevent moisture loss. It is ideal for dry skin soothes and rebuilds a healthy lustre, providing a nourishing solution for skin concerns. Tackling internal factors like skin cell repair and barrier strengthening, this serum stands out as a must-have. If you desire a body serum that nurtures your skin and leaves it luminous, look no further than Dermafique’s Intensive Restore Body Serum for an unmatched experience in skincare.

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Rajakumari: The Artist Bridging Classical Heritage and Rap

Svetha Yallapragada Rao, professionally known as Rajakumari, is based in Mumbai. She holds a BA in Religious Studies and comes from a family of doctors, where education and discipline were deeply valued. However, it was Indian classical dance that shaped her most profoundly. She began training at a very young age, immersing herself in tradition, mythology, and devotion. Reflecting on those formative years, she says, “Classical dance didn’t just teach me technique, it taught me reverence, storytelling, and the sacred power of the stage.” The discipline of classical arts instilled in her both artistic rigour and spiritual grounding, foundations that continue to define her creative expression. Art with Cultural Responsibility Rajakumari chose her stage name intentionally. “I chose the identity of ‘Rajakumari’ as a vision, almost like embodying the energy of a goddess,” she explains. Having grown up inspired by Devi through classical dance, the divine feminine became central to her artistic identity. While growing up in America, she noticed the absence of Indian artists in mainstream spaces. “I wanted to become the artist I needed when I was younger, someone unapologetically Indian, modern, powerful, and visible.” Breaking into the American record label system in 2016 came with significant challenges. There were battles, resistance, and moments that demanded persistence. Yet, witnessing the cultural shift today validates that journey. “When I meet fans who proudly wear their bindis or celebrate their culture boldly, I understand the weight of the journey. We are all connected, and cultural pride is powerful.” THE RAJAKUMARI CODE Rajakumari believes authenticity is her defining strength. “Trends shift, genres evolve, and paths change, but I have always remained true to my vision and message.” She emphasises manifestation and cultural pride as pillars of her philosophy. “You don’t have to abandon any part of yourself to succeed.” Her work

Rithika Jain: Wildlife & Architectural Photographer from Hyderabad

Rithika Jain is a wildlife and architectural photographer based in Hyderabad. She studied filmmaking at the London Film Academy, specialising in cinematography, a discipline that profoundly shaped her understanding of light, composition, and visual storytelling. Architecture taught her structure and discipline. The wild taught her presence. “The jungle became a space where I felt most attentive, stripped of noise, expectation, and vanity,” she reflects. Photography gradually evolved into her language, a way to translate emotion, observation, and stillness into something enduring. Over time, the landscapes she has worked in have shaped more than her portfolio. “They’ve shaped my way of seeing life, with more humility, patience, and respect for coexistence.” Creating Emotional Bridges Rithika describes herself as a visual storyteller focused on emotion, conservation, and presence. Her wildlife work centres on connection, capturing moments that reveal intelligence, care, and vulnerability within the natural world. “This path matters to me because images have the power to create empathy,” she says. A single photograph, she believes, can make someone pause long enough to care about something beyond their immediate reality. “That emotional bridge is my purpose.” Her work is not simply about documentation; it is about evoking feeling, because feeling is what ultimately drives awareness and conservation. The Quiet Side of the Wild Rithika is drawn to subtleties, fleeting expressions, nuanced behaviour, and the quieter emotional currents within the wild. “It’s less about capturing an event and more about preserving a feeling,” she explains. Her process is rooted in patience and observation, often requiring extensive travel through extreme conditions to reach remote environments. These expeditions inform not just what she photographs, but how she responds to a scene. The goal is immersion, allowing the viewer to step into a moment that might otherwise pass unnoticed. From Structure to Stillness Her journey began

Mrunal Thakur on Do Deewane Seher Mein: Love, Insecurities and Finding Peace

With Do Deewane Seher Mein now released, Mrunal Thakur steps into a romance that celebrates vulnerability, emotional honesty and modern companionship. Produced under Sanjay Leela Bhansali’s banner, the film explores relationships through a lens of hope and self-discovery. In an exclusive conversation with Lipika Varma, the actor opens up about insecurities, beauty stereotypes, marriage, and the quiet confidence she has grown into over the years. You’ve spoken about insecurities before. What were your early struggles? Even after moving to Mumbai, I struggled with confidence. I couldn’t answer questions in class because I was insecure about my English and my Marathi accent. My name is unisex, and boys would make fun of it. When I entered the industry, I felt I needed to sound “elite.” I thought accent and diction defined you. Today, I realise insecurities only matter when you give them importance. I’m comfortable in my own skin now. I feel good the way I am. Have you ever faced challenges because of being considered “too beautiful”? Yes, sometimes people think that if you’re beautiful and successful, life must be easy. It’s not! There are moments when I wish I could just be normal. For Love Sonia, my audition was literally placed in a folder marked “Do Not Open.” Fortunately, the director opened it and felt I was right for the role. I had to convince the team that with prosthetics and makeup, we could make it work. People assume beauty makes everything easy. It doesn’t. Everyone struggles. Beauty alone cannot carry you forward. There are a lot of things that have to fall in place. I also remember attending a funeral and not being able to grieve freely because cameras were around. Sometimes you just want to be a daughter or sister, not an actor. How was it working

Aishwarya Sridhar: Telling the Wild’s Most Urgent Stories

Aishwarya Sridhar grew up in New Panvel, on the edge of the biodiverse foothills of Matheran, an ecosystem that holds nearly 7–8% of the world’s recorded species. A graduate in Mass Media, with Cambridge A Levels in Business and Accounting, she was raised in a family that balanced structure and creativity. Her father, Sridhar Ranganathan, a Chartered Accountant and former Vice President at Vodafone, taught her financial discipline while her mother, Rani Sridhar, an advertising professional and homemaker, nurtured storytelling instincts. Her earliest memories are of forests, fireflies, and quiet ecological change. “As I grew older, I watched that world slowly change, forests gave way to highways, and the fireflies disappeared.” That loss ignited a purpose in her. A turning point came when she watched Life with Sir David Attenborough. If a documentary could make her care about Komodo dragons from her living room, she reasoned, perhaps she could do the same for India’s wildlife. Conservation through Storytelling Today, Aishwarya is a National Geographic Explorer, Canon EOS Influencer, and Associate Fellow at the International League of Conservation Photographers (iLCP). As the co-founder and CEO of Bambee Studios, she leads a full-service production house specialising in natural history and environmental documentaries for global broadcast. “I don’t see my work as content creation, I see it as conservation through storytelling,” she says. “My camera is simply the bridge between two worlds, the wilderness and people who may never step into it.” Her productions have aired on National Geographic WILD, Arte, CuriosityStream, NHK, KBS, and Love Nature. Her photography has appeared in National Geographic magazine, BBC Wildlife, The Guardian, Mongabay, Digital Camera, The Times of India, and Sanctuary Asia. In 2020, she became the first Indian woman to win at the Wildlife Photographer of the Year Awards in London, and she has received

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