DESIGNERS ACING THE RAMP THIS LAKME FASHION WEEK 2024

The most awaited five-day LAKME FASHION WEEK x FDCI was hosted at Mumbai’s Jio World Convention Center. Lakme Fashion Week, in partnership with the Fashion Design Council of India (FDCI), also gave four fresh designers a chance.

INIFD, in celebration of its 37th edition, presents Gen Next, a gateway for young brands to showcase their work on the global platform runway. Lakme Fashion Week drew attention by commencing the winners of four fresh Gen Next designers of 2024: Kriti Greta Singhee, Shimona Agrawal, Charmee Ambavat, and Rohitash Notani, who will be presenting their collections at the show as part of INIFD. As the talented designers gear up for the big show, take a look as Roselin describes their unique collection.

Kriti Greta Singhee

 Kriti Greta Singhee, a NIFT Kolkata and Istituto Marangoni graduate, aims to pay tribute to our heritage and culture by crafting meaningful clothing. Her unique design won her a place among INIFD GenNext winners, offering a chance to showcase her collection at LFW x FDCI.  Her ‘Third Space-Sustainable Future’ collection explores the interplay of space, time, and metaphysics, seamlessly integrating handwoven silks and Bengal cotton silks. The collection is inspired by the mathematical art of lines, folds, and pleats in geometric patterns. The fabrics employed are organic, sustainable, and eco-friendly hand-woven natural silks and cotton silk sourced from Fulia in Bengal. The label ‘Kriti Greta Singhee’ aims to reinvent techniques, textiles, and designs for women’s and men’s wear, honouring heritage and craftsmanship.

 Her Label’s USP is crafting Sustainable, modern, and innovative designs by utilizing a diverse range of materials and surface patterns. It focuses on repurposing iconic silhouettes like sarees or men’s kurtas, empowering wearers to explore multiple interchangeable styling options.

Shimona Agrawal

Shimona Agrawal, a NIFT Gandhinagar graduate, strongly emphasizes sustainability in her HUE collection, which features intricately handwoven Banarasi silk. Her collection revolves around creating clothing made from purely handwoven silk from Varanasi. The use of vibrant hues symbolizes the diverse range of colours in her collection that are aesthetically pleasing, functional, and comfortable.  Her label ‘Shimona Agrawal’ is set apart for its innovative use of Indian textiles, crafting fashionable clothing with high quality, comfort, and style.

The USP of her label is the fusion of traditional craftsmanship with modern aesthetics, resulting in pieces that are simultaneously timeless and contemporary. This collection distinguishes itself through its innovative utilization of 100% pure handwoven silks and meticulously handcrafted intricate detailing, embodying both environmental consciousness and luxury.

Charmee Ambavat

Inspired by African tribal cultures, Charmee Ambavat, a NIFT Mumbai graduate, presents her Indigene collection, featuring trans-seasonal designs. Charmee’s latest collection, ‘Indigene,’ has earned her the prestigious INIFD GenNext award.

‘Indigen’ is inspired by the tribes of Africa and the painted mud houses in rural Africa. Its collection combines masculine with feminine elements. Garments are made using 100% locally manufactured cotton by conscious weavers in India.

Her label, ‘The Terra Tribe,’ focuses on sustainability to make the planet a conscious tribe. The collection is 100% plant-based and cruelty-free, approved by People for the Ethical Treatment of Animals (PETA). Each piece of clothing is crafted with care to minimize environmental harm. Its apparel is an excellent merger of design and conscious fashion.

The USP of her collection is to create apparel drawing inspiration from timeless and versatile archives.

Rohitash Notani

Rohitash Notani, an alumna of IED Milan, aims to redefine menswear with innovative designs. His collection ‘Anima & Animus’ takes him to the premium platform for its reimagined narrative in menswear. Conventional masculinity associated with feminine energy is incorporated into his designs. Traditionally, soft embroidery with structured fabrics, boxy volumes with floral motifs, and crinolines aren’t seen together in menswear, but these elements are found together in his designs. ‘Anima & Animus’ also features high-end embroideries and workwear fabrics.

Rohitash Notani’s label ‘Rosani’ is meticulously handcrafted to celebrate the power of limitless identity.

The label’s USP is to push limits, celebrating the complete range of masculinity and femininity in its designs.

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Latest Festive Fashion Trends In India

Intro: The smell of marigold flowers, the glow of diyas, the happy noise of families coming together. India’s festive season is here again, and with it comes the excitement of dressing up. Clothes are not just clothes during festivals; they are part of the celebration itself. This year’s festive fashion is a mix of tradition and modern style. From sarees to lehengas, from bold jewellery to subtle embroidery, here’s what is trending in 2025. 1. Sarees with a twist The saree is timeless. But this year, designers are giving it new life. Pre-draped sarees, gown-style sarees, and double-pallu drapes are everywhere. Designer Anamika Khanna is renowned for her dramatic draping styles, which add movement and glamour. Stars like Deepika Padukone and Kiara Advani have been wearing sarees with bold pleats, sculpted borders, and fresh silhouettes. It’s the same saree we love but reimagined for today. 2. Mix and Match Festive Separates Gone are the days of sticking to one complete set of a lehenga or a sari. Now people are mixing and matching. Heavy skirts are paired with light blouses or embroidered jackets, often accompanied by plain shararas. 3. Colours that surprise Traditional festivals’ colours like red, maroon, and gold are still there, but 2025 is experimenting. Soft tones like sage green, dusty mauve, teal, and ochre are shining this year. At Diwali parties, many celebs wore gold tissue sarees that looked festive yet classy. For Navaratri, green became the star colour, especially on the day dedicated to Goddess Skanda Mata. 4. Craft Revival and Sustainable Touch This year, old crafts are making a comeback in new and innovative ways. Hand embroidery, block prints, and vintage fabrics are being reused to create stunning outfits. Designer Mayyur Girotra even created a lehenga from five old brocade sarees, proving that fashion can

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As the festive season unfolds with colour and celebration, jewellery takes centre stage elevating every look with tradition, glamour, and individuality. From timeless Polki sets to bold contemporary silhouettes, top designers and brands are blending heritage with modern flair. Hashtag Magazine gathered insights from some of the industry’s finest to bring you the must-have trends that are set to dazzle through every celebration. Tyaani’s festive edit is all about reinventing classics for the modern woman who values both heritage and individuality equally. Curated by Karan Johar and Maheep Kapoor, here are the top five jewellery styles that promise to be the stars of the season. 1. Chandbalis Iconic and luminous, chandbalis shine beautifully in both ambient and natural light. Studded with dazzling uncut diamonds and typically worn solo without a necklace, these statement-sized earrings pair effortlessly with everything from Banarasi saris to anarkalis and even modern fusion looks. Their versatility makes them the perfect centrepiece for any festive look. 2. Iconic Beaded Chokers Whether delicately beaded or bold and eye-catching, these chokers frame the neck with regal elegance. Beadwork in soft pastels or rich jewel tones delivers a refined minimalism, perfect for pairing with deep or off-shoulder necklines. Tyaani’s beaded chokers, often adorned with natural emeralds or rubies, are timeless collectibles that can instantly elevate any ensemble. 3. Statement Necklace Forever Elegant, Always Relevant: When in doubt, reach for a classic. Tyaani’s statement necklaces, crafted with syndicate-quality uncut diamonds and accented with floral-inspired motifs and vibrant gemstones, redefine festive sophistication. The rich colour palette embodies celebration, while the clustered diamond settings provide a soft luminosity. Designed to complement everything from silk saris to Indo-Western ensembles, this is the piece that turns heads effortlessly. 4. Minimalist Pendant Necklace For those who prefer subtle elegance, this Polki pendant necklace is a quiet

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