Interiors

The Changing Language of Home Décor

In recent times, we have witnessed a drastic change in the home décor language and our tastes and preferences in the same. All these larger factors along with a rising eco-consciousness and a strong vocal for local push, are contributing to the changing vocabulary of our living spaces. Vinay Agrawal in conversation with Palash Agrawal, founder of Vedas Exports, on how the home décor segment is on the cusp of change with a rise in demand for local brands in the décor market.

How is the language of home-decor changing?

Today, there is an increased demand for unique yet minimalistic designs. There is a much higher value associated with space and people are seeking designs that have greater utility. Décor items are no longer considered to be ornamental displays, but instead those that have functionality. That’s why items such as candle holders, wall shelves and others are witnessing great demand. There is also a lot of focus on sustainability nowadays.

From a design perspective, the demand for fusion of ancient and modern elements is increasing. There is a lot of concern for the environment and we are consciously integrating healthy practices into our work.

What are the kinds of pieces a customer of today is looking for in terms of design, composition, and price-points among other factors?

From a design perspective, the demand is increasing for fusion of ancient and modern elements. There is a lot of concern for the environment and we are consciously integrating healthy practices into our work. Affordability has become a greater consideration now.

How has the vocal for local initiative worked for you?

Vocal for Local is one of the best initiatives, started by our Honourable Prime Minister, and we would like to thank him for the same. With the promotion of this initiative, we have seen growth in our industry, both locally and globally. People are now preferring Indian goods and valuing Indian made products. Because, it has in fact brought an increase in our production capacity and also in our research work. It has uplifted local artisans as we are able to employ more people.

What will be some of the biggest home decor trends for 2021 according to you?

To be honest, these are fantastic times for our industry and there is a tremendous opportunity for brands to grow. With the pandemic outbreak, the focus has shifted to local manufacturing and it is the biggest opportunity that an Indian manufacturer could have asked for. It is time for Indian trends to emerge. For instance, the preference for ancient designs with modern sensibilities is going to be the biggest trend in the year ahead. Nature-inspired elements such as the Tree of Fortune, Indian animals, floral patterns, and butterflies in modern symmetry and aesthetics are the biggest opportunities.

These are fantastic times for our industry and there is tremendous opportunity for brands to grow.

Can you enlist a few of the sustainable practices that you follow and intend to incorporate? The packaging of a product also generates a lot of waste. What steps are you undertaking to eliminate such wastage?

We pay utmost attention to sustainability and integrate this aspect into all our processes. For instance, we avoid using any kind of leaded paints in making our products. We use reusable products and minimise the use of plastic on the packing front. Generally, we use paper boxes, so it is easy to reuse and we buy back our boxes from our distributors, so that waste generation is less.

Can you reflect on the digital component of business, and particularly, in the home decor category? How are you enabling digital innovations, be in terms of payment/communication among other things?

Covid has played a major role in the upgradation of digital media. We have been giving online consultancy for decor placement and tips on how to improvise the house with our products. It’s a free service from our end. In regards to payments, we are 100% compliant about digital payments and e-commerce.

E-commerce giants have been mandated by MCA to display ‘country of origin’ for certain product categories. What is your take on this?

We appreciate this step as transparency about the product’s origin and manufacturing process is of utmost importance, especially to prevent sale of products from blacklisted areas.

December 22, 2020

#HomeDecor, #Interiors, #Minimal, #Modern

Embracing Organic Interior Trends in India: A Return to Nature at Home

In an age of hyperconnectivity and urban chaos, Indian homeowners are increasingly turning inward — quite literally — to create organic, nature-inspired interiors that soothe the senses and connect with tradition. Whether it’s the rustic charm of mud-plastered walls, the calming presence of indoor plants, or the earthy textures of jute and cane, the shift towards organic design in India is both aesthetic and deeply rooted in cultural heritage. This movement isn’t just about trends — it’s about sustainability, well-being, and reconnecting with indigenous materials. What Are Organic Interiors? Organic interior design is about incorporating natural elements, textures, colours, and materials into your living space. It emphasises sustainability, biophilic design, and the use of locally-sourced, eco-friendly materials. In India, this translates beautifully through the use of: Why Organic Design Makes Sense in the Indian Context India’s rich heritage in vernacular architecture and handcrafted decor makes it a fertile ground for the organic trend. From the thatched roofs of Kerala to mud homes of Gujarat, Indian living has long embraced natural design, long before it became a global trend. Top Organic Interior Trends in India and How to Incorporate Them 1. Earthy Colour Palettes Use shades like terracotta, olive green, sand, ochre, and clay to evoke a grounded, warm feel. Tip: Use lime-washed walls or clay-based paints for an authentic and toxin-free finish. 2. Sustainable Furniture Choose reclaimed wood, bamboo, rattan, or handcrafted cane furniture. Tip: Brands like Baro Design (Mumbai) and Phool Patti (Lucknow) offer handcrafted, eco-conscious furniture made by Indian artisans. 3. Indoor Plants as Living Décor Biophilic design is central to organic interiors. Plants improve air quality and aesthetics. Tip: Try low-maintenance plants like snake plant, money plant, or areca palm. Place them in terracotta pots or brass planters for a traditional touch. 4. Handmade and Textured Fabrics

Interiors

The Rise of Earth Tones and Organic Textures in India: Where Nature Meets Design

Across Indian homes, wardrobes, and stores, there’s a noticeable shift away from synthetic gloss and mass production toward something deeper, calmer, and more rooted. Earth tones and organic textures have emerged as the leading design trend of the moment. But in India, this isn’t just a passing aesthetic, it’s a return to heritage. Whether it’s the handwoven texture of khadi, the terracotta of rural homes, or the ochre walls of Rajasthan’s palaces, India has always had a strong connection to natural materials and earthy palettes. Today’s movement is a modern reimagining of that age-old wisdom. Hashtag Magazine captures the trend. Why Are Earth Tones and Organic Textures Trending in India? Cultural familiarity: India’s architecture, crafts, and textiles have always drawn from nature — red earth, turmeric yellow, indigo, stone, jute, and clay. In Indian Interior Design Natural materials and earthy palettes are finding their way into urban homes, boutique resorts, and even co-working spaces. Indian Brands Leading the Way: Freedom Tree (Mumbai): Known for its bold yet earthy colour palettes, Freedom Tree combines handcrafted Indian sensibilities with contemporary design — think teak wood furniture, hand-printed textiles, and terracotta accents. In Indian Fashion India’s fashion scene is embracing natural fabrics and subdued colours — a counter to the once-dominant trend of bling and embellishment. Top Indian Brands Embracing Earthy Aesthetics: · Anavila: Known for her linen saris in muted tones, Anavila is synonymous with earthy elegance. Her palette includes pale greys, olive greens, and natural browns — woven with stories of craft revival.· Nicobar: This contemporary lifestyle brand offers earthy wardrobe basics, travel gear, and home décor with Indian soul. Their use of khadi, cotton, and bamboo blends modern cuts with a grounded colour scheme.· Okhai: Backed by Tata Chemicals Society for Rural Development, Okhai supports rural artisans and offers naturally

Interiors

Vertical Gardening- A Green Oasis for Your Home

Do you crave the tranquillity of nature but lack the square footage for a sprawling garden? Well, fret no more! Vertical gardening has emerged as a revolutionary way to transform your living space into a lush green paradise. Dhanush Kumar writes about the Vertical, a space-saving marvel that allows you to cultivate a vibrant haven, breathing life into your walls and enhancing your overall well-being. The Benefits of Vertical Gardens Planting the seeds of your Vertical Paradise How to Maintain Your Vertical Garden? Conclusion Vertical gardens are more than just a trendy decor element; they are a testament to green living. Incorporating this innovative concept into your home will create a breath taking visual masterpiece and haven that promotes well-being and fosters a connection with nature.

Interiors

Elevate Your Space: Top Living Room Design Ideas

The living room is the heart of any home in interior design—a space where aesthetics meet functionality and comfort coexist with style. As a leading design studio committed to redefining modern luxury, Suren D’souza, Principal Architect of Deksha Design Studio, is delighted to share cutting-edge living room design ideas that encapsulate our commitment to innovation, comfort, and visual allure. 1. Seamless Open Concept: Breaking down barriers between spaces is a hallmark of contemporary design. Consider an open-concept living room that seamlessly integrates with the dining area and kitchen. This design fosters an airy, expansive feel, promoting fluidity and enhancing the overall sense of space. 2. Nature-Inspired Interiors: The ongoing trend of bringing the outdoors inside continues to captivate. Embrace biophilic design by incorporating natural elements. Think organic textures, indoor plants, and large windows that invite ample natural light. This connects your living space to nature and creates a serene and calming atmosphere. 3. Multifunctional Furniture: In a world where adaptability is key, opt for multifunctional furniture. Invest in stylish pieces for multiple purposes, such as a coffee table with hidden storage or a sofa that transforms into a sleeper. This not only maximizes space but also adds an element of practical luxury to your living room. 4. Statement Lighting: Illuminate your living space with statement lighting fixtures. Pendant lights, chandeliers, or even uniquely designed floor lamps can be functional and aesthetic focal points. Lighting is a powerful tool that helps set and enhance the overall ambiance of your living room. 5. Artistic Wall Treatments: Move beyond traditional paint and explore artistic wall treatments. Textured wallpapers, accent walls with bold patterns, or even curated gallery walls can add visual interest and make a striking statement. Let your walls become a canvas for personal expression. 6. Tech-Integrated Comfort: Modern luxury embraces technology