A graduate from NIFT Delhi, Medha Bansal has always been passionate about creating eccentric pieces of work with fabrics and colours; thus evolved her clothing line medha. Mahati Salike sits for a tete-a-tete with the designer.
With interest in art and design since school, the designer began her brand medha in 2017 in Delhi. She took the plunge with a workshop that laid the foundation for her own brand. Three years later, her team has grown in number with hand embroiderers and crafters, who do the finishing, work with kathan fabrics (among others) and masterjis and tailors. The work on garments is hand intensive and most importantly made with love, she adds.
Speaking about the progression of her aesthetic, Medha says, “My aesthetic evolved over time. When I was in fashion school, we visited a craft cluster in Rajasthan where artisans create block prints, embroidery and weaving. I have always been fascinated by colours and embroideries.” She adds that on her visit to Kutch exploring 14 different villages, she was inspired by the bold and rich use of colours.
The brand participates in a lot of exhibits and that;s usually where they garner attention, and customers. The speciality of the collection is the use of Indian techniques in a contemporary manner. They do not usually use the same colours, instead incorporating patch works, kathans, contrast and detailing on the garments. One can explore a variety of work from casuals to formals and party wear in vivacious styles. Customisation is on the cards, and in some good news post-lockdown, the store is set to be reopened in the month of June.
Price Range: 7000/- to 1 lakh
Duration: 2 – 3 weeks
For orders: मेधा : medha (@medha.in) • Instagram photos and videos
Contact: 9971530616
