India New Products Launch – April 2025

At Hashtag Magazine, we bring you the hottest and most exciting product launches—from beauty and wellness to fashion, tech, and lifestyle essentials. Whether you’re looking for the newest skincare must-haves, game-changing gadgets, or stylish fashion trends, we’ve got you covered!

Facewash range My Monday by Dusky India
Price: Rs 541

Delay Ageing Face Wash with Gotukola
Delay Ageing Face Wash with Gotukola

Dusky India’s Delay Ageing Face Wash with Gotukola is a refreshing take on Ayurvedic skincare, designed to nurture Indian skin. Infused with Gotu Kola Powder, Bakuchi Powder, Aloe Vera Extracts, and Dahlia Oil, this 100% Ayurvedic formulation aims to boost collagen, improve elasticity, and reduce fine lines, making it a great choice for those looking to combat early signs of aging.

The face wash has a mild yet effective exfoliating action, leaving the skin feeling soft, smooth, and hydrated after each use. It also helps with pigmentation, promotes skin cell renewal, and provides deep moisture without stripping away natural oils. The paraben-free, sulphate-free, and cruelty-free formula ensures a safe and gentle cleansing experience.

With regular use, it delivers a radiant glow, even-toned skin, and youthful suppleness. Suitable for all skin types the product is paraben and sulphate-free.


O’LIVE IT BY FONZIE FOLKSY

Price: 4299

O’LIVE IT by Fonzie Folksy is a vibrant fragrance designed for individuals who appreciate fresh, floral, and woody notes. It opens with a citrus burst of Fresh Grapefruit, providing an invigorating and uplifting start. The heart of the fragrance features delicate Magnolia blooms, adding a soft floral dimension that enhances its overall freshness. As it dries down, the scent evolves into a warm and long-lasting base of Amber and Soft Woods, creating a balanced and refined finish.

This fragrance is well-suited for daily wear, offering a blend of energy and sophistication. Its combination of citrus, floral, and woody elements makes it versatile for different occasions, whether for daytime freshness or evening elegance.


Pinq Polka: Redefining Comfort, Confidence, and Care

Price: Rs Starting from Rs 850

Pinq Polka is more than just a brand—it is a movement that empowers women by providing innovative intimate hygiene and lifestyle solutions. Designed for the modern, millennial woman, Pinq Polka’s products offer both functionality and freedom, ensuring women feel comfortable, confident, and carefree in their daily lives.

Their breast care range, including breast cups, breast tape, breast pasties, and nipple covers, allows women to ditch restrictive bras while ensuring the right support and coverage. Whether it’s a backless dress, a plunging neckline, or just the desire for a braless experience, these products provide invisible yet reliable comfort, helping women embrace their style without compromise.

The camel toe concealer is another game-changing product, designed to eliminate any discomfort or self-consciousness in snug-fitting outfits, giving women the confidence to wear what they love without a second thought.

Pinq Polka’s fashion panties go beyond aesthetics—they cater to real needs. Their latest addition, reusable fashion panties, provides a seamless look with no visible panty lines under bottom wear. Made from skin-friendly, hypoallergenic, and stretchable materials, these panties fit perfectly to the skin while remaining gentle and irritation-free. With hot-pressed edging and no stitching, they are ideal for even the most delicate skin. These panties are perfect for long slit dresses, tight pants, fitted dresses, sheer outfits, and wedding gowns, ensuring a smooth silhouette and unparalleled comfort. 

What makes Pinq Polka truly liberating is the way it redefines self-care. Women no longer have to settle for discomfort or outdated solutions. Instead, they can embrace products designed with them in mindpractical, stylish, and empowering, making every day a feel-good experience.


Aarya 24kt Gold Foil Peacock: A Masterpiece of Elegance

Price: Rs 11,000 onwards

Introducing the Aarya 24kt Gold Foil Peacock, a magnificent work of art that seamlessly blends tradition and luxury. Adorned with intricate gold foil flowers and elegantly framed, this exquisite piece is designed to add a touch of sophistication to any space. The regal peacock, a timeless symbol of grace and beauty, is meticulously crafted with certified 24kt gold foil, making it a perfect addition to any home or office.

Aarya 24kt is India’s leading gifting brand in pure gold foil and gold plating, offering a vast range of home décor and gifting options. Established in 2009, the brand has been a pioneer in manufacturing certified 24kt gold foil products, ensuring exceptional quality at an affordable price, starting from just Rs. 100. With a diverse portfolio of over 900 products, Aarya 24kt caters to both traditional and contemporary tastes, making it a preferred choice for personal and corporate gifting.

Supported by international certifications for purity and authenticity, Aarya 24kt has expanded its presence globally. Whether you seek a meaningful gift or a luxurious addition to your décor, the Aarya 24kt Gold Foil Peacock is a true statement of elegance, craftsmanship, and refinement.


Wide Spectrum Oil-in-Serum Sunscreen by Magical Blends

Price: Rs 600

Sundefence Sunscreen Serum

Magical Blends, a unique patented personalized skincare system, introduces the perfect summer skincare combo for beginners: the Light Hydrating Gel and SunDefence SPF 50 PA++++ Sunscreen Serum.

The Defence Serum is India’s first oil-based sunscreen serum, providing ultra-effective broad-spectrum UVA & UVB protection with no white cast. Unlike traditional sunscreens, it is suitable for both outdoor and indoor use, offering blue light protection from digital screens. Being oil-based, it is also water-resistant, making it an ideal choice for poolside relaxation.

The Light Hydrating Gel serves as a nourishing, non-sticky moisturizer, offering long-lasting hydration and a cooling effect with its lightweight texture. It acts as the perfect moisturizing base for the sunscreen serum and is dermatologically tested and plant-based. Cruelty and sulphate-free it is suitable for all skin types.


Want your product to be featured? Write to us at [email protected], and let’s showcase your innovation to our wide audience. Stay tuned for the best in new arrivals, expert reviews, and exclusive insights only at Hashtag Magazine!

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The Sibling Project: Made For Little Explorers & Their Pawsome Besties!

Can you imagine treating your pet any less than you would treat your babies? Of course not! We live in a beautiful world where pets are more than just companions — they are family. So why should they miss out on fashion and fun? Enter The Sibling Project, a fabulous start-up founded by the dynamic duo Kanica Gupta and Vaibhav Gupta, which brings the often-overlooked bond between children and their furry siblings to life. By creating unique experiences and products, The Sibling Project redefines family celebrations and honours the deep, emotional connection between ‘hoomans’ and their pets. “We truly believe in fostering the ‘not much talked about’ sibling relationship that holds a high value in our lives!” Mehak Walia, in conversation with Kanica Gupta and Vaibhav Gupta, the talented co-founders of The Sibling Project. They added, “Siblings are some of the most fundamental relationships we have, representing a long-term sense of who we are and where we come from. Finding ways to continue these relationships is important and can radically change the way we live our lives as adults, too. That’s what we’re trying to do here.”  What makes The Sibling Project special?  Ever seen a toddler in an adorable tutu twinning with a Shih Tzu in a matching skirt or a Golden Retriever in a matching bowtie? Or a baby in an onesie mirrored by a purring cat in a coordinated bandana? At The Sibling Project, that’s just another Tuesday. With curated outfits for these special siblings, every moment becomes photo-worthy, gasp-worthy, and memory-worthy.  Whether it’s a special occasion or just a random Tuesday, the Sibling Project team helps you celebrate the siblinghood most memorably—with a warm smile and the wag of a tail. So, whether your babies are stepping out in style for a day around town or

November Products -2024

The November products 2024 The SOIE Aqua Padded Wired Medium Coverage Strapless Halter Neck Multiway Lace Bra Price: Rs 1290 This multiway bra by SOIE redefines versatility and style in lingerie. Crafted to provide a supportive fit, this strapless bra is perfect for every occasion, ensuring a secure and comfortable experience without compromising elegance. The padded cups and underwire offer an uplifting effect, giving you the confidence to wear various outfits, from strapless dresses to halter tops. One of the standout features of this bra is its multiway design, which allows you to wear it in different styles, including strapless, halter, cross-back, or classic. The removable straps and additional extended strap options make it easy to customize according to your outfit. At the same time, the broad back wing elastic ensures a no-slip fit, giving you the peace of mind to go about your day. The exquisite floral lace detailing adds a hint of romance, making it practical and aesthetically pleasing. Its medium coverage perfectly blends security and style, while the elegant rust colour adds a unique touch to your lingerie collection. Whether dressing up for a special event or seeking an everyday essential, this bra is designed to meet your needs with style and function in one elegant package. The Moxie Curly Routine Price: 2499 The Moxie Beauty Wavy Routine Set is a comprehensive haircare solution thoughtfully curated to transform wavy hair into beautifully defined, hydrated locks. The set comes in an attractive, well-designed box, making it ideal for personal use and a thoughtful gift for friends or loved ones who appreciate quality hair care. This set includes four essential products: a Gentle Cleansing Shampoo (200ml), Ultra Hydrating Conditioner (175ml), a Flexi Styling Serum Gel (120ml), and a Weightless Leave-In Conditioner (120ml). Together, they provide a routine that deeply

PRODUCTS AUGUST 2024

Top Products in August 2024 Hemtattva’s Herbal Hair Oil JashvantiPrice: Rs 399 The Jashvanti massage oil is a luxurious, rejuvenating solution for hair fall and damage. Meticulously crafted using the finest ayurvedic herbs, this oil strengthens and revitalizes your hair from root to tip. The standout ingredient, Jasvanti (Hibiscus) flower extract, has long been celebrated for preventing hair loss and promoting healthy hair growth. This herbal concoction also includes a powerful blend of five essential oils: coconut, sesame, sunflower, almond, and kalonji. Each oil is chosen for its unique properties that work together to nourish the scalp, reduce hair fall, and prevent breakage. Combining these oils ensures deep penetration, giving your hair the nutrients it needs to thrive. This method enhances absorption and provides a relaxing experience that can help alleviate stress. Regular use of this oil leaves hair feeling lustrous, soft, and significantly stronger. Hemtattva’s commitment to natural ingredients is evident, as this product contains no added colours, perfumes, or dyes. It is also cruelty-free, making it a guilt-free addition to your hair care routine. L’Occitane 5 Essential Oils Anti-Hair Loss TreatmentPrice: Rs 2850 Say goodbye to hair loss and hello to revitalized hair. This innovative serum acts on the hair life cycle, preventing hair from falling out and promoting a healthier scalp. With consistent use, you’ll notice a significant reduction in hair loss, making your scalp appear less visible and revitalizing your hair. One of the standout features is the visible reduction in hair shedding, with less hair left on the brush after brushing. The serum’s powerful formula includes five essential oils: Cedar, Palmarosa, Lemon, Peppermint, and Eucalyptus. These oils are known for their purifying, soothing, and tonifying properties. Additionally, liquorice extract helps to soothe the scalp, while Swertia extract stimulates the scalp, aiding in reducing hair loss.

New Launches March 2024

Body wash range by Soul Tree Price: Rs 1500 onwards Known to be the world’s first certified Organic Ayurvedic brand, Soul Tree launches Soumya Rasa, its exquisite Ayurvedic Body Care range of body washes. The Malatii, Mystical Manjula, and Nerolii collections offer divine essences that captivate the senses and provide a luxurious experience. A blend of natural Ayurvedic herbs gently cleanses and rejuvenates the skin. It gently exfoliates and eliminates impurities from head to toe by maintaining a proper pH balance. One of the most impressive aspects of Soul Tree is its commitment to using only natural, organic ingredients. The brand ensures that its botanicals are organic or harvested without chemical contamination, guaranteeing purity and effectiveness. The shower gel combo box is packaged in little glass bottles, reflecting the brand’s commitment to sustainability. These glass bottles look elegant and help reduce plastic waste, making them a perfect choice for eco-conscious consumers. Hair Mist Trio by Fix My Curls Price: Rs 1500 Fix My Curls introduces a delightful range of Hair Mists, catering to wavy, curly, and coily hair types. These mists are designed to refresh your hair between washes while enhancing its natural texture. Born in India, Fix My Curls is committed to offering effective and nurturing hair care solutions. The Warm Vanilla variant stands out, exuding a rich and indulgent aroma. A blend of vanilla, white orchid, sugar, tonka bean, coconut, jasmine, cacao, and sandalwood creates a warm, inviting scent that lingers beautifully. The Floral Bouquet Mist is a dream come true for powdery, sweet perfume lovers. Crystal Aqua offers a refreshing escape, evoking memories of a beach vacation with its blend of mandarin orange, sea salt, ginger, sage, amber, and sandalwood. This mist is perfect for those who enjoy clean and refreshing scents. FIX MY Curls Hair Mists

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