India New Products Launch – April 2025

At Hashtag Magazine, we bring you the hottest and most exciting product launches—from beauty and wellness to fashion, tech, and lifestyle essentials. Whether you’re looking for the newest skincare must-haves, game-changing gadgets, or stylish fashion trends, we’ve got you covered!

Facewash range My Monday by Dusky India
Price: Rs 541

Delay Ageing Face Wash with Gotukola
Delay Ageing Face Wash with Gotukola

Dusky India’s Delay Ageing Face Wash with Gotukola is a refreshing take on Ayurvedic skincare, designed to nurture Indian skin. Infused with Gotu Kola Powder, Bakuchi Powder, Aloe Vera Extracts, and Dahlia Oil, this 100% Ayurvedic formulation aims to boost collagen, improve elasticity, and reduce fine lines, making it a great choice for those looking to combat early signs of aging.

The face wash has a mild yet effective exfoliating action, leaving the skin feeling soft, smooth, and hydrated after each use. It also helps with pigmentation, promotes skin cell renewal, and provides deep moisture without stripping away natural oils. The paraben-free, sulphate-free, and cruelty-free formula ensures a safe and gentle cleansing experience.

With regular use, it delivers a radiant glow, even-toned skin, and youthful suppleness. Suitable for all skin types the product is paraben and sulphate-free.


O’LIVE IT BY FONZIE FOLKSY

Price: 4299

O’LIVE IT by Fonzie Folksy is a vibrant fragrance designed for individuals who appreciate fresh, floral, and woody notes. It opens with a citrus burst of Fresh Grapefruit, providing an invigorating and uplifting start. The heart of the fragrance features delicate Magnolia blooms, adding a soft floral dimension that enhances its overall freshness. As it dries down, the scent evolves into a warm and long-lasting base of Amber and Soft Woods, creating a balanced and refined finish.

This fragrance is well-suited for daily wear, offering a blend of energy and sophistication. Its combination of citrus, floral, and woody elements makes it versatile for different occasions, whether for daytime freshness or evening elegance.


Pinq Polka: Redefining Comfort, Confidence, and Care

Price: Rs Starting from Rs 850

Pinq Polka is more than just a brand—it is a movement that empowers women by providing innovative intimate hygiene and lifestyle solutions. Designed for the modern, millennial woman, Pinq Polka’s products offer both functionality and freedom, ensuring women feel comfortable, confident, and carefree in their daily lives.

Their breast care range, including breast cups, breast tape, breast pasties, and nipple covers, allows women to ditch restrictive bras while ensuring the right support and coverage. Whether it’s a backless dress, a plunging neckline, or just the desire for a braless experience, these products provide invisible yet reliable comfort, helping women embrace their style without compromise.

The camel toe concealer is another game-changing product, designed to eliminate any discomfort or self-consciousness in snug-fitting outfits, giving women the confidence to wear what they love without a second thought.

Pinq Polka’s fashion panties go beyond aesthetics—they cater to real needs. Their latest addition, reusable fashion panties, provides a seamless look with no visible panty lines under bottom wear. Made from skin-friendly, hypoallergenic, and stretchable materials, these panties fit perfectly to the skin while remaining gentle and irritation-free. With hot-pressed edging and no stitching, they are ideal for even the most delicate skin. These panties are perfect for long slit dresses, tight pants, fitted dresses, sheer outfits, and wedding gowns, ensuring a smooth silhouette and unparalleled comfort. 

What makes Pinq Polka truly liberating is the way it redefines self-care. Women no longer have to settle for discomfort or outdated solutions. Instead, they can embrace products designed with them in mindpractical, stylish, and empowering, making every day a feel-good experience.


Aarya 24kt Gold Foil Peacock: A Masterpiece of Elegance

Price: Rs 11,000 onwards

Introducing the Aarya 24kt Gold Foil Peacock, a magnificent work of art that seamlessly blends tradition and luxury. Adorned with intricate gold foil flowers and elegantly framed, this exquisite piece is designed to add a touch of sophistication to any space. The regal peacock, a timeless symbol of grace and beauty, is meticulously crafted with certified 24kt gold foil, making it a perfect addition to any home or office.

Aarya 24kt is India’s leading gifting brand in pure gold foil and gold plating, offering a vast range of home décor and gifting options. Established in 2009, the brand has been a pioneer in manufacturing certified 24kt gold foil products, ensuring exceptional quality at an affordable price, starting from just Rs. 100. With a diverse portfolio of over 900 products, Aarya 24kt caters to both traditional and contemporary tastes, making it a preferred choice for personal and corporate gifting.

Supported by international certifications for purity and authenticity, Aarya 24kt has expanded its presence globally. Whether you seek a meaningful gift or a luxurious addition to your décor, the Aarya 24kt Gold Foil Peacock is a true statement of elegance, craftsmanship, and refinement.


Wide Spectrum Oil-in-Serum Sunscreen by Magical Blends

Price: Rs 600

Sundefence Sunscreen Serum

Magical Blends, a unique patented personalized skincare system, introduces the perfect summer skincare combo for beginners: the Light Hydrating Gel and SunDefence SPF 50 PA++++ Sunscreen Serum.

The Defence Serum is India’s first oil-based sunscreen serum, providing ultra-effective broad-spectrum UVA & UVB protection with no white cast. Unlike traditional sunscreens, it is suitable for both outdoor and indoor use, offering blue light protection from digital screens. Being oil-based, it is also water-resistant, making it an ideal choice for poolside relaxation.

The Light Hydrating Gel serves as a nourishing, non-sticky moisturizer, offering long-lasting hydration and a cooling effect with its lightweight texture. It acts as the perfect moisturizing base for the sunscreen serum and is dermatologically tested and plant-based. Cruelty and sulphate-free it is suitable for all skin types.


Want your product to be featured? Write to us at contact@hashtagmagazine.in, and let’s showcase your innovation to our wide audience. Stay tuned for the best in new arrivals, expert reviews, and exclusive insights only at Hashtag Magazine!

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Richa Jaggi | Building Awshad, a Compassion-First Wellness Brand

Richa Jaggi’s entrepreneurial journey began not in a boardroom but in a moment of profound personal loss. Based in New Delhi, she brings over 14 years of marketing experience, complemented by executive education from Harvard and IIM Ahmedabad, and global exposure across leading brands. Raised in a close-knit business family that valued integrity and resilience, she grew up with a strong foundation in ethics and enterprise. But it was losing her dog, Champ, to cancer that reshaped her direction. “Champ’s cancer became my turning point,” she shares. Witnessing the gaps in compassionate, evidence-based care left her questioning why gentler, effective alternatives were not more accessible. That question became the seed for Awshad. Building with Science and Empathy As Co-Founder and CMO of Awshad, a medical cannabis wellness brand, Richa operates at the intersection of science, empathy, and storytelling. “Awshad was born from personal loss,” she says. “This brand is not just my work; it is a mission.” Her focus lies in humanising complex and often misunderstood categories like medical cannabis, while maintaining regulatory and ethical rigour. She balances intuition with data, and growth with responsibility, a leadership style shaped by both corporate discipline and personal conviction. The Entrepreneurial Leap Leaving a stable corporate career was not easy. The path came with regulatory hurdles, social stigma, and emotional weight. Yet, for Richa, the uncertainty was outweighed by meaning. “The conviction to build something impactful made the risk worthwhile,” she reflects. Building trust in a misunderstood category became both Awshad’s biggest challenge and its greatest opportunity. Today, the brand is steadily growing, backed by doctors, patients, and measurable outcomes. Values That Anchor Richa is guided by integrity, empathy, and long-term impact. “Businesses must heal, not just sell,” she believes. Her daily rituals include reflection and staying connected to real patient stories, grounding

Valentine’s Gift That Gets It Right

Valentine’s Day is the perfect excuse to show a little extra care and love through moments of pampering, glow, and feeling your absolute best. While flowers fade and chocolates disappear overnight, beauty and skincare gifts linger, turning into daily rituals that remind your loved ones to slow down, indulge, and shine. There’s something deeply romantic about gifting a glow; whether it’s a moisturizer that leaves skin luminous, a serum that elevates a routine, or a makeup essential that makes them feel like the best version of themselves. These aren’t just products; they’re moments of self-care, confidence, and quiet luxury. This Valentine’s Day, thoughtful always beats predictable. A pampering session can feel like a love language, a radiant blush can boost confidence, and a sensorial skincare ritual can transform an ordinary day into something special. Whether you’re celebrating a partner, a friend, or yourself, the right beauty pick is all about care, glow, and love that lasts well beyond February 14. Lonnue THRIVE: Multi HA & Antioxidant Body Serum Serums are the heavy hitters of any skincare routine, so Lonnue created one exclusively for the body. THRIVE is designed to change how you think about body care, delivering plumping hydration, smooth texture, and visibly even-looking skin in a feather-light water-gel formula. Infused with a powerful blend of multi-weight hyaluronic acids, antioxidants, and barrier-strengthening actives, THRIVE deeply nourishes without heaviness, melting effortlessly into the skin for maximum comfort. Whether gifted to a loved one or chosen as a self-care indulgence, THRIVE makes for a thoughtful Valentine’s pick that goes beyond beauty, because glowing skin is always in season. Price: ₹2,375 (inclusive of taxes) Net Weight: 150 ml Link: https://lonnue.com/ Simply Nam Hydrafit Concealer This Valentine’s Day, gift confidence, the kind that feels effortless, natural, and unmistakably you. Whether it’s for a partner,

Must-Have Beauty, Skincare & Lifestyle Finds of the Season

What: LUSH Glory Conditioner & Daddy‑O Shampoo Lush has an intriguing range of haircare products, but two stand out for different reasons. Glory Conditioner is a rich, deeply nourishing formula crafted especially for curls, coils, and textured hair. It’s a thick, moisture-packed blend of coconut cream, okra gel, and castor oil hydrates, softens, and makes detangling effortless, helping natural textures feel defined and manageable without weighing strands down. Users love its creamy texture and long-lasting scent, making it a go-to for dry or curly hair. On the other hand, Daddy‑O Shampoo is a purple-toned cleansing shampoo designed to brighten blonde or grey hair while removing build-up. Infused with lemon, lime juice, and seaweed, it delivers shine and volume with a distinctive violet fragrance. While reviewers praise its lather and refreshing scent, very dry hair may require a follow-up conditioner to avoid dryness. These are two products you should surely get your hands on. Glory is ideal for heavy hydration and texture care, while Daddy‑O is best for cleansing and enhancing cool tones; each is strong in its own lane. What: Luxiora Blurré Pudding Matte Blush This is a standout cream‑to‑powder cheek colour that blends makeup performance with skincare benefits. Its signature pudding‑matte texture feels soft and cushiony in the pot, melting seamlessly into the skin. Designed to withstand sweat and humidity, the formula stays vibrant throughout the day without streaking, caking, or patchiness, perfect for India’s climate. What sets this blush apart are the skin‑loving ingredients: Niacinamide helps refine pores and enhance texture, Peptides support a smooth, elastic look, Avocado Oil and Grapeseed Oil provide lightweight hydration and nourishment, and fine blurring powders create a soft‑focus effect that diffuses the appearance of pores. Available in inclusive shades like It’s Bubblegum, It’s Watermelon, and It’s Blonzed, this blush delivers a seamless,

Skin & Baby Care Finds That Deliver Natural Nourishment

At Hashtag Magazine, we showcase the most exciting and trendy product launches in the market from beauty and wellness to fashion, tech, and lifestyle essentials. Whether you’re after the latest skincare must-haves, innovative gadgets, or fashionable trends, we’ve got you covered! What: Leafoberryy’s Chia Seed Fusion Shower Gel Leafoberryy’s Chia Seed Fusion Shower Gel is a thoughtfully formulated cleanser that elevates your daily bathing routine while caring for your skin. Enriched with chia seed extract, it helps lock in deep hydration and effectively prevents dryness, leaving the skin comfortable and nourished after every wash. Omega-3 fatty acids and proteins help strengthen the skin barrier, promoting healthier, more resilient skin over time. Its antioxidant-rich formula helps fight free radicals, helping the skin slow visible signs of premature aging. The lightweight gel creates a rich, silky lather that cleanses thoroughly without stripping away natural oils, making it ideal for daily use across all skin types. With regular use, skin texture appears smoother and more refined, and the natural glow gradually returns. The IFRA-certified, alcohol-free fragrance adds a clean, spa-like freshness that feels gentle and calming. Overall, this shower gel delivers hydration, protection, and radiance in a single, simple step. What: Oriflame Nourishing Face Cream with chia & organic honey The Nourishing Face Cream with Chia & Organic Honey is a comforting daily moisturiser that delivers lasting hydration without feeling heavy on the skin. Designed to deeply nourish and replenish, its rich yet non-greasy texture melts effortlessly on application, leaving the complexion soft, smooth, and well cared for after cleansing. The formula is non-comedogenic and suitable for all skin types, including sensitive skin. Powered by chia seeds, the cream provides essential fatty acids, minerals, and antioxidants that help maintain hydration, strengthen the skin’s protective barrier, and defend against environmental stressors. Organic honey enhances

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