New & Noteworthy: A Peek at the Latest Products in Town

New & Noteworthy: A Peek at the Latest Products in Town

Hashtag Magazine brings you a curated peek at the newest products making waves right now. From beauty must-haves to lifestyle launches, here’s what’s fresh, trending, and worth discovering.

NIVEA Luminous Even Glow Oil Control Day Cream with SPF 50

This multifunctional daily face cream combines high sun protection with pigmentation-targeting technology and oil control, making it ideal for regular use in bright, sunny conditions. It features SPF 50 and UVA/UVB filters to help shield the skin from harmful ultraviolet rays that can trigger pigmentation and tanning, making it suitable for daily outdoor wear. A standout ingredient is Thiamidol, a patented compound shown to target pigmentation at the source and help reduce the appearance of dark spots over time. The formula also includes hyaluronic acid to support hydration without adding greasiness, and a lightweight texture that absorbs quickly into the skin.

This cream has a non-greasy feel, effective oil control lasting up to 12 hours, and a smooth matte finish, which makes it a good base under makeup. Many find it helps even out skin tone gradually with ongoing use, although spot reduction is subtle and takes time for some users. Because of the SPF level and broad skin type suitability, it is widely recommended for daily routines. Overall, it balances protection, hydration, and cosmetic benefits in one product, making it a versatile day cream for daily sun-exposed skin.

Oshea Herbals Papaya Clean Anti-Blemish Face Wash

If your skincare shelf is missing a fuss-free, everyday cleanser that brightens without over-stripping, Oshea Herbals Papaya Clean Anti Blemish Face Wash might earn its place. Infused with papaya extract, this gel-based formula leans on the fruit’s natural enzymes to deliver gentle exfoliation, helping sweep away dead skin cells that contribute to dullness and uneven tone. The result? Skin that feels fresher, smoother, and visibly clearer with consistent use.

The addition of Vitamin E and soothing botanical extracts like aloe vera works to balance the cleansing action, ensuring the skin doesn’t feel tight or dry post-wash. Designed especially for oily and combination skin types, it targets excess sebum and everyday impurities while supporting a more even-looking complexion over time.

While it isn’t a quick-fix solution for stubborn pigmentation, its strength lies in steady, gradual improvement. Used twice daily, it helps maintain clarity and brightness without overwhelming sensitive skin. Affordable and easy to incorporate into any routine, this face wash is a reliable everyday essential for those seeking a clean, refreshed glow with minimal effort.

Blurré Pudding Matte Blush

Makeup lovers craving a natural, “real-skin” flush will find a refreshing twist with this innovative blush. Unlike traditional powders or heavy creams, Blurré Pudding Matte Blush introduces a bouncy, creme-to-powder texture that feels soft and luxurious on the skin yet wears with a beautifully smooth matte finish.

From the first application, the texture stands out: it melts effortlessly into cheeks, diffusing colour in a way that mimics a natural flush rather than an obvious swipe of makeup. This hybrid formula gives a filtered-in-real-life effect, blurring the appearance of pores and skin texture while offering buildable coverage that works for both everyday minimal looks and more polished makeup moments.

What sets this blush apart is its attention to both performance and skin care. Infused with ingredients like niacinamide for brightness, peptides for smoothness, and nourishing oils such as avocado butter, it feels comfortable throughout the day without fading into patchiness. The lightweight finish also plays nicely with base makeup, whether worn over foundation or just on bare skin.

Offered in a range of flattering shades crafted for diverse skin tones, this blush delivers a soft, natural-looking colour that feels intuitive and effortless. 

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Richa Jaggi | Building Awshad, a Compassion-First Wellness Brand

Richa Jaggi’s entrepreneurial journey began not in a boardroom but in a moment of profound personal loss. Based in New Delhi, she brings over 14 years of marketing experience, complemented by executive education from Harvard and IIM Ahmedabad, and global exposure across leading brands. Raised in a close-knit business family that valued integrity and resilience, she grew up with a strong foundation in ethics and enterprise. But it was losing her dog, Champ, to cancer that reshaped her direction. “Champ’s cancer became my turning point,” she shares. Witnessing the gaps in compassionate, evidence-based care left her questioning why gentler, effective alternatives were not more accessible. That question became the seed for Awshad. Building with Science and Empathy As Co-Founder and CMO of Awshad, a medical cannabis wellness brand, Richa operates at the intersection of science, empathy, and storytelling. “Awshad was born from personal loss,” she says. “This brand is not just my work; it is a mission.” Her focus lies in humanising complex and often misunderstood categories like medical cannabis, while maintaining regulatory and ethical rigour. She balances intuition with data, and growth with responsibility, a leadership style shaped by both corporate discipline and personal conviction. The Entrepreneurial Leap Leaving a stable corporate career was not easy. The path came with regulatory hurdles, social stigma, and emotional weight. Yet, for Richa, the uncertainty was outweighed by meaning. “The conviction to build something impactful made the risk worthwhile,” she reflects. Building trust in a misunderstood category became both Awshad’s biggest challenge and its greatest opportunity. Today, the brand is steadily growing, backed by doctors, patients, and measurable outcomes. Values That Anchor Richa is guided by integrity, empathy, and long-term impact. “Businesses must heal, not just sell,” she believes. Her daily rituals include reflection and staying connected to real patient stories, grounding

Valentine’s Gift That Gets It Right

Valentine’s Day is the perfect excuse to show a little extra care and love through moments of pampering, glow, and feeling your absolute best. While flowers fade and chocolates disappear overnight, beauty and skincare gifts linger, turning into daily rituals that remind your loved ones to slow down, indulge, and shine. There’s something deeply romantic about gifting a glow; whether it’s a moisturizer that leaves skin luminous, a serum that elevates a routine, or a makeup essential that makes them feel like the best version of themselves. These aren’t just products; they’re moments of self-care, confidence, and quiet luxury. This Valentine’s Day, thoughtful always beats predictable. A pampering session can feel like a love language, a radiant blush can boost confidence, and a sensorial skincare ritual can transform an ordinary day into something special. Whether you’re celebrating a partner, a friend, or yourself, the right beauty pick is all about care, glow, and love that lasts well beyond February 14. Lonnue THRIVE: Multi HA & Antioxidant Body Serum Serums are the heavy hitters of any skincare routine, so Lonnue created one exclusively for the body. THRIVE is designed to change how you think about body care, delivering plumping hydration, smooth texture, and visibly even-looking skin in a feather-light water-gel formula. Infused with a powerful blend of multi-weight hyaluronic acids, antioxidants, and barrier-strengthening actives, THRIVE deeply nourishes without heaviness, melting effortlessly into the skin for maximum comfort. Whether gifted to a loved one or chosen as a self-care indulgence, THRIVE makes for a thoughtful Valentine’s pick that goes beyond beauty, because glowing skin is always in season. Price: ₹2,375 (inclusive of taxes) Net Weight: 150 ml Link: https://lonnue.com/ Simply Nam Hydrafit Concealer This Valentine’s Day, gift confidence, the kind that feels effortless, natural, and unmistakably you. Whether it’s for a partner,

Must-Have Beauty, Skincare & Lifestyle Finds of the Season

What: LUSH Glory Conditioner & Daddy‑O Shampoo Lush has an intriguing range of haircare products, but two stand out for different reasons. Glory Conditioner is a rich, deeply nourishing formula crafted especially for curls, coils, and textured hair. It’s a thick, moisture-packed blend of coconut cream, okra gel, and castor oil hydrates, softens, and makes detangling effortless, helping natural textures feel defined and manageable without weighing strands down. Users love its creamy texture and long-lasting scent, making it a go-to for dry or curly hair. On the other hand, Daddy‑O Shampoo is a purple-toned cleansing shampoo designed to brighten blonde or grey hair while removing build-up. Infused with lemon, lime juice, and seaweed, it delivers shine and volume with a distinctive violet fragrance. While reviewers praise its lather and refreshing scent, very dry hair may require a follow-up conditioner to avoid dryness. These are two products you should surely get your hands on. Glory is ideal for heavy hydration and texture care, while Daddy‑O is best for cleansing and enhancing cool tones; each is strong in its own lane. What: Luxiora Blurré Pudding Matte Blush This is a standout cream‑to‑powder cheek colour that blends makeup performance with skincare benefits. Its signature pudding‑matte texture feels soft and cushiony in the pot, melting seamlessly into the skin. Designed to withstand sweat and humidity, the formula stays vibrant throughout the day without streaking, caking, or patchiness, perfect for India’s climate. What sets this blush apart are the skin‑loving ingredients: Niacinamide helps refine pores and enhance texture, Peptides support a smooth, elastic look, Avocado Oil and Grapeseed Oil provide lightweight hydration and nourishment, and fine blurring powders create a soft‑focus effect that diffuses the appearance of pores. Available in inclusive shades like It’s Bubblegum, It’s Watermelon, and It’s Blonzed, this blush delivers a seamless,

Skin & Baby Care Finds That Deliver Natural Nourishment

At Hashtag Magazine, we showcase the most exciting and trendy product launches in the market from beauty and wellness to fashion, tech, and lifestyle essentials. Whether you’re after the latest skincare must-haves, innovative gadgets, or fashionable trends, we’ve got you covered! What: Leafoberryy’s Chia Seed Fusion Shower Gel Leafoberryy’s Chia Seed Fusion Shower Gel is a thoughtfully formulated cleanser that elevates your daily bathing routine while caring for your skin. Enriched with chia seed extract, it helps lock in deep hydration and effectively prevents dryness, leaving the skin comfortable and nourished after every wash. Omega-3 fatty acids and proteins help strengthen the skin barrier, promoting healthier, more resilient skin over time. Its antioxidant-rich formula helps fight free radicals, helping the skin slow visible signs of premature aging. The lightweight gel creates a rich, silky lather that cleanses thoroughly without stripping away natural oils, making it ideal for daily use across all skin types. With regular use, skin texture appears smoother and more refined, and the natural glow gradually returns. The IFRA-certified, alcohol-free fragrance adds a clean, spa-like freshness that feels gentle and calming. Overall, this shower gel delivers hydration, protection, and radiance in a single, simple step. What: Oriflame Nourishing Face Cream with chia & organic honey The Nourishing Face Cream with Chia & Organic Honey is a comforting daily moisturiser that delivers lasting hydration without feeling heavy on the skin. Designed to deeply nourish and replenish, its rich yet non-greasy texture melts effortlessly on application, leaving the complexion soft, smooth, and well cared for after cleansing. The formula is non-comedogenic and suitable for all skin types, including sensitive skin. Powered by chia seeds, the cream provides essential fatty acids, minerals, and antioxidants that help maintain hydration, strengthen the skin’s protective barrier, and defend against environmental stressors. Organic honey enhances

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