The Most Talked-About Products

The Most Talked-About Products

At Hashtag Magazine, we highlight the most exciting and trendy product launches in the market from beauty and wellness to fashion, tech, and lifestyle essentials. Whether you’re after the latest skincare must-haves, innovative gadgets, or fashionable trends, we’ve got you covered! 

16 hours a day contact lenses PRECISION1™️ by Alcon:

Alcon, a global leader in eye care, introduces PRECISION1™️, India’s first daily disposable contact lens with SMARTSURFACE™️ Technology. Designed with innovation at its core, PRECISION1 TM ️ features a permanent, micro-thin moisture layer just 2–3 microns at the lens surface, holding over 80% water content. This ensures a consistently stable tear film, offering exceptional comfort that lasts up to 16 hours a day.

Crafted from Verofilcon A, an advanced silicone hydrogel, these lenses deliver both high breathability and reliable hydration, reducing dryness and discomfort even during long wear. Unlike traditional SiHy lenses with no water surface technology, PRECISION1™️ bridges science and comfort to meet the demands of modern lifestyles.

With its unique design and performance-driven innovation, PRECISION1™️ is more than just a lens it’s a breakthrough in eye care that helps wearers step out with confidence, clarity, and lasting comfort every single day.

Avimee Herbal: Science-Backed Ayurvedic Hair Solutions

Avimee Herbal is a new-age hair treatment brand that combines the time-tested wisdom of Ayurveda with the precision of modern science to address real hair and scalp concerns. From hair fall, thinning, and premature greying to dandruff and regrowth, the brand creates safe, natural, and effective solutions designed to treat, not just beautify.

Its product range includes high-efficacy hair oils, scalp tonics, serums, and herbal actives, all formulated with clean, natural ingredients and dermatologically tested for safety. Avimee’s products are free from harmful chemicals, yet powerful enough to deliver visible results, making them a trusted choice for thousands across India.

The brand gained national recognition after its viral appearance on Shark Tank India, where its authenticity and Ayurvedic innovation won wide appreciation. Today, Avimee Herbal has helped over one million people regain their hair health and confidence, staying true to its mission: pure care, real results.

Glow All Day, Repair All Night – A Festive Skincare Regime by Magical Blends

This festive season, give your skin the love it deserves with Magical Blends — a patented personalised skincare system crafted with clinically researched, plant-based actives. Designed to fit effortlessly into your daily routine, it helps you prep, protect, and glow all day, while repairing and nourishing your skin overnight.

Begin your mornings with the Sun Defence SPF 50 PA++++ Serum, India’s first oil-in-serum sunscreen that provides broad-spectrum UVA/UVB and digital radiation protection. Lightweight and invisible, it sits beautifully under makeup for fuss-free protection.

At night, the Vitamin C Brightening Serum boosts collagen, fades pigmentation, and revives tired skin. Follow it with the Renewing Overnight Serum, enriched with ceramides and squalane, to repair, regenerate, and reduce fine lines as you sleep.

Seal your regime with the Deep Nourishing Cream a rich yet non-sticky moisturiser powered by shea and cocoa butters. Dermatologically tested, vegan, and cruelty-free, Magical Blends makes festive skincare simple, effective, and radiant.

Festive Gifting Edit – Bikaji Foods

Festivals are all about love, togetherness, and of course, food. What better way to celebrate than with Bikaji a brand that brings the asli parampara of Indian taste to every celebration.

Founded by Shri Shivratan Agarwal, Bikaji was born from a vision to share authentic Indian flavours with the world. Today, it is India’s third-largest ethnic snacks company, delighting millions with its wide range of festive treats from signature Bhujia and crunchy Namkeens to indulgent sweets, papads, and innovative snack assortments.

With an international presence in 25 countries and operations across India, Bikaji has become synonymous with festive gifting. Its beautifully packaged gift hampers and assortments make for the perfect present, blending tradition, taste, and joy in every bite.

This festive season, gift your loved ones the timeless flavours of Bikaji  a celebration of India’s culture, crafted with authenticity and love.

Blue Tribe Foods: Reinventing How India Eats

Blue Tribe Foods is a mission-driven plant-based protein brand dedicated to transforming how India eats for our health, our children, and our planet. Guided by the philosophy One Planet. One Tribe., the brand believes we don’t have to choose between loving meat and protecting the earth we simply need to reinvent how we enjoy it.

With delicious, protein-rich alternatives like plant-based Nuggets, Momos, Soya Chaap, Sausages, and Sweet Potato snacks, Blue Tribe makes conscious eating easy, tasty, and fun. Every bite carries the same indulgent flavour, with none of the environmental guilt helping reduce deforestation, water waste, and habitat loss caused by traditional farming.

Available on leading quick-commerce platforms like Blinkit, Zepto, Swiggy Instamart, and BigBasket, Blue Tribe brings sustainable food right to your doorstep. Small changes, like a meatless Monday or one snack swap a week, can create a big impact. After all, the future our children inherit depends on the choices we make today.

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Raksha Bandhan 2025: Celebrate Bonds with Thoughtful Gifts

August is the month of celebrations. It’s the month of memories over material and significance over the ordinary. Hashtag Magazine is here to help you find the perfect way to express your love for your siblings. Forget the last-minute rush and the usual gift sets. This Raksha Bandhan, let’s explore a collection of gifts that are beautiful and truly meaningful, reflecting your special bond. From pampering to practical luxuries and classic treasures, we have curated gifts that convey care, support, and lasting love. For the Sibling Who Loves to Travel & Stay Comfortable on the Go Frido knows that true comfort is a gift that keeps giving. Their products blend functionality with well-being, making them perfect for the sibling who loves ease and smart solutions in daily life, especially when traveling. Frido Lap Desk Pillow: For the sibling who’s always on the move whether they are working from the couch, studying in bed, or working on creative projects while traveling, the Frido Ultimate Lap Desk Pillow is a game-changer. This beautifully designed piece has a plush foam base for comfort and a stable top that turns any surface into a workspace. Perfect for laptops, tablets, or journals, it’s wrapped in breathable, skin-friendly fabric and designed for long hours. This isn’t just a lap desk; it’s a gift that shows you care about their comfort and daily ease. Frido Travel Neck Pillow: Everyone knows that one sibling who loves to travel or needs some extra comfort during their commutes. The Frido Travel Neck Pillow is the perfect travel partner. Its contoured memory foam design provides 360-degree support, gently cradling the neck and chin to prevent strain during long trips. The ultra-soft velvet cover adds luxury. Lightweight, portable, and easy to clean, it’s comfort they will truly appreciate on every journey. For

The Hottest And Most Exciting Product Launches

At Hashtag Magazine, we bring you the hottest and most exciting product launches in the market from beauty and wellness to fashion, tech, and lifestyle essentials. Whether you’re looking for the newest skincare must-haves, game-changing gadgets, or stylish fashion trends, we’ve got you covered! Karmic Beauty Organic Moroccan Argan Oil & Keratin Shampoo Price: Rs 421 onwards Karmic Beauty is a luxurious, high-performance hair cleanser formulated to repair dry, damaged, frizzy, and colour-treated hair. Enriched with 100% certified organic Moroccan argan oil and hydrolysed keratin sourced from the USA, this shampoo revives hair from the first wash, restoring shine, hydration, and strength. The unique 4-in-1 formula deeply nourishes, reduces split ends, smooths frizz, and prevents breakage, making it ideal for chemically processed or keratin-treated hair. Crafted with 91.8% natural origin ingredients, it’s free from sulfates, parabens, mineral oil, and alcohol. The shampoo is USDA Organic & ECOCERT certified, cruelty-free, vegan, and safe for daily use. Its gentle formula promotes a healthy scalp and vibrant strands, delivering salon-smooth results at home. Named ‘D2C Brand of the Year – Organic Products’ at the D2C Awards 2025, Karmic Beauty ensures ethical and effective beauty solutions. This shampoo is more than just hair care it’s self-care powered by nature. ZOFF Spices Price: Rs 50 onwards Introducing ZOFF (Zone of Fresh Foods) – a spice brand redefining how India experiences flavour. Proudly featured on Shark Tank India, ZOFF is committed to delivering pure, authentic, and high-aroma spices directly from the farm to your kitchen. What sets ZOFF apart is its Cool Grinding Technology – an innovative, fully mechanised, low-temperature grinding process that preserves essential oils and natural flavours, ensuring maximum freshness in every pinch. Their diverse product portfolio includes a wide variety of Veg Spices and Non-Veg Spices, tailored to elevate everyday meals and festive

The Sibling Project: Made For Little Explorers & Their Pawsome Besties!

Can you imagine treating your pet any less than you would treat your babies? Of course not! We live in a beautiful world where pets are more than just companions — they are family. So why should they miss out on fashion and fun? Enter The Sibling Project, a fabulous start-up founded by the dynamic duo Kanica Gupta and Vaibhav Gupta, which brings the often-overlooked bond between children and their furry siblings to life. By creating unique experiences and products, The Sibling Project redefines family celebrations and honours the deep, emotional connection between ‘hoomans’ and their pets. “We truly believe in fostering the ‘not much talked about’ sibling relationship that holds a high value in our lives!” Mehak Walia, in conversation with Kanica Gupta and Vaibhav Gupta, the talented co-founders of The Sibling Project. They added, “Siblings are some of the most fundamental relationships we have, representing a long-term sense of who we are and where we come from. Finding ways to continue these relationships is important and can radically change the way we live our lives as adults, too. That’s what we’re trying to do here.”  What makes The Sibling Project special?  Ever seen a toddler in an adorable tutu twinning with a Shih Tzu in a matching skirt or a Golden Retriever in a matching bowtie? Or a baby in an onesie mirrored by a purring cat in a coordinated bandana? At The Sibling Project, that’s just another Tuesday. With curated outfits for these special siblings, every moment becomes photo-worthy, gasp-worthy, and memory-worthy.  Whether it’s a special occasion or just a random Tuesday, the Sibling Project team helps you celebrate the siblinghood most memorably—with a warm smile and the wag of a tail. So, whether your babies are stepping out in style for a day around town or

 India New Products Launch – April 2025

At Hashtag Magazine, we bring you the hottest and most exciting product launches—from beauty and wellness to fashion, tech, and lifestyle essentials. Whether you’re looking for the newest skincare must-haves, game-changing gadgets, or stylish fashion trends, we’ve got you covered! Facewash range My Monday by Dusky India Price: Rs 541 Dusky India’s Delay Ageing Face Wash with Gotukola is a refreshing take on Ayurvedic skincare, designed to nurture Indian skin. Infused with Gotu Kola Powder, Bakuchi Powder, Aloe Vera Extracts, and Dahlia Oil, this 100% Ayurvedic formulation aims to boost collagen, improve elasticity, and reduce fine lines, making it a great choice for those looking to combat early signs of aging. The face wash has a mild yet effective exfoliating action, leaving the skin feeling soft, smooth, and hydrated after each use. It also helps with pigmentation, promotes skin cell renewal, and provides deep moisture without stripping away natural oils. The paraben-free, sulphate-free, and cruelty-free formula ensures a safe and gentle cleansing experience. With regular use, it delivers a radiant glow, even-toned skin, and youthful suppleness. Suitable for all skin types the product is paraben and sulphate-free. O’LIVE IT BY FONZIE FOLKSY Price: 4299 O’LIVE IT by Fonzie Folksy is a vibrant fragrance designed for individuals who appreciate fresh, floral, and woody notes. It opens with a citrus burst of Fresh Grapefruit, providing an invigorating and uplifting start. The heart of the fragrance features delicate Magnolia blooms, adding a soft floral dimension that enhances its overall freshness. As it dries down, the scent evolves into a warm and long-lasting base of Amber and Soft Woods, creating a balanced and refined finish. This fragrance is well-suited for daily wear, offering a blend of energy and sophistication. Its combination of citrus, floral, and woody elements makes it versatile for different occasions, whether

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