With enterprises taking sustainability seriously, green business is no longer just a keyword. Whether sourcing fair-trade raw materials, creating a circular value chain, giving employment opportunities to locals, or reducing net zero emissions, these enterprises are going full throttle to ensure we do not need another planet, reviews Ketki Gadre. Sustainable Brands No Nasties No Nasties represents the perfect blend of style and sustainability, offering expressive and ethically responsible fashion. The brand is dedicated to making climate-conscious choices fashionable, ensuring its products are committed to trendsetting design and environmental stewardship. True to its name, No Nasties promises that its items are free from harmful components—no genetically modified seeds, carcinogenic pesticides, toxic dyes, or unethical business practices are involved in their production. The brand is one of the pioneering Indian enterprises that prioritizes transparency and offers detailed information about its supply chain. It uses soft and sustainable materials, such as 100% organic cotton terry fabric. Moreover, every product includes detailed information on its environmental impact—highlighting its carbon footprint, carbon offset, and water savings—all easily accessible on the website alongside each product description. The brand aims to create a consumer movement encouraging conscious choices for a better future. No Nasties has been certified by PETA, Good on You, and Green Story, and their factories are Fairtrade-certified. About the Founder: Apurva Kothari founded No Nasties in 2011. With a background in software engineering, Apurva transitioned into the ethical fashion space after recognizing the devastating environmental and social impacts of conventional fashion. Under his guidance, the company has championed using sustainable materials, ethical labour practices, and environmental impact awareness. Apurva’s vision extends beyond fashion, as he is a strong advocate for fair-trade principles and a circular economy, aiming to positively impact both people and the planet. Website: https://www.nonasties.in/ Instagram: https://www.instagram.com/nonasties/ Coco Leni Coco Leni

Medyseva, a healthcare start-up dedicated to serving rural India, is led by Rachita Kasliwal, an alumna of Mayo College Girls School, Ajmer. Following her academic journey with a B.Com (Hons.) from Shri Ram College of Commerce and a PGDM from the Loyola Institute of Business Administration, Chennai, Rachita immersed herself in her family’s healthcare business. As the driving force behind Medyseva’s Marketing and Operations, Rachita champions the mission to provide accessible medical services to rural communities. Since July 2021, Medyseva has conducted over 3000 consultations, emphasizing preventive healthcare and hygiene practices for societal well-being. In conversation with Surabhi Goel, Rachita Kasliwal of Medyseva discusses bridging healthcare gaps in rural India through telemedicine. What motivated Medyseva’s creation, and how does it tackle rural healthcare challenges? When COVID-19 hit, people struggled to see doctors in person. As friends and relatives reached out for help consulting doctors remotely, initially to my husband, the scale of the issue dawned on us. Rural areas faced a severe shortage of healthcare resources, leaving residents with no viable options for medical consultations. Witnessing this, we recognized the potential to address this challenge through telemedicine solutions. In rural regions, limited access to qualified medical professionals often leads to residents seeking assistance from unqualified practitioners or enduring lengthy and costly journeys to nearby cities for treatment. Seeing how technology helped with online classes, we also decided to use it for healthcare. That’s how Medyseva was born, aiming to bring medical help to rural areas through telemedicine. As a female entrepreneur in health tech, what hurdles did you face founding Medyseva? The main challenge I faced was changing people’s mind set about telemedicine. Many still believe a doctor must see or touch them for a diagnosis. Consulting a doctor remotely seemed foreign in rural areas, where generations have relied on