Nightlife

LOVE AT FIRST SWIPE: The QuackQuack Story

Ravi Mittal, founder of the QuackQuack dating app, discusses with Surabhi Goel how he transformed his tech passion into a top Indian app connecting singles nationwide from Hyderabad.

Ravi Mittal, born in Vijayawada and raised in Hyderabad, is the innovative force behind QuackQuack, a leading Indian dating app. Despite dropping out of college at 16 to manage his family’s manufacturing business, Ravi’s entrepreneurial spirit and passion for technology propelled him to create QuackQuack. Today, the app operates from Hyderabad with a dedicated team of 26 people, connecting singles across India. Ravi’s journey from a young business manager to a successful tech entrepreneur is a testament to his perseverance and vision. With no formal technical qualifications, he continually experiments with consumer internet applications, learning and adapting to drive QuackQuack’s success. Ravi Mittal’s story highlights how dedication and a willingness to embrace new challenges can turn a simple idea into a thriving business.

QuackQuack dating app – Ravi Mittal

Can you share your journey with Quack Quack from its inception to its current success? What motivated you to start a dating app in India?

We started QuackQuack in 2010. I had recently dropped out of college at 16 and worked with my father for seven years. Without a social circle, I explored dating websites but found none tailored to India. Seeing this need, I created QuackQuack. In the beginning, I rented a small 2 BHK apartment near my house and started with a team of just two people. Our desktop website went live in 2010, and we gradually began attracting users, with our first paying customer arriving three months after launch. We operated without external funding, growing slowly and steadily. In 2015, we launched our Android and iOS apps, which significantly boosted our traffic.

By 2019, we had reached 5 million users, and the pandemic accelerated our growth as more people turned to mobile apps. Since then, we’ve been adding nearly 1 million users every three months, reaching 32 million users in just four years. Our success stems from fulfilling a personal need and growing sustainably.

In the competitive landscape of dating apps, how does Quack Quack differentiate itself from other players in the market?

While many dating apps in India focus on matching people within a specific radius, like Tinder or Bumble, QuackQuack takes a different approach. We primarily target users in Tier 2 and Tier 3 cities, smaller towns, and rural areas. Our platform allows people to connect with others from anywhere in India, not just within a few kilometers. QuackQuack enables users to make friends across the country. It’s common to see someone from Chennai befriending someone from Punjab or a person from Kolkata connecting with someone from Bangalore. Many of our users are not just looking for dates but are open to making new friends. This is especially important for those from smaller towns who may have limited opportunities to interact with the opposite gender. QuackQuack provides a unique space for these connections, setting us apart from more urban-focused dating apps.

How do you navigate the challenges and complexities of running a dating application, especially in terms of user safety and data privacy?

Navigating user safety and data privacy is a top priority for QuackQuack. With the rise of scams in the digital age, including dating apps, we face significant challenges. To address these, we employ a dedicated team of moderators available 24/7 and use advanced artificial intelligence to enhance security.

Our moderation system is robust, detecting and suspending about 90% of scammers during profile creation. We also adapt to evolving scam patterns, such as those involving cryptocurrencies or fake offers on Telegram or cafes, and we continuously update our methods to stay ahead. It’s a constant battle, but our commitment to protecting users remains unwavering.

How has the Indian dating scene changed since QuackQuack launched, and what trends and opportunities do you foresee in your target market?

Since the pandemic, we’ve seen a dramatic increase in user traffic, with our growth rate shifting from gaining 100,000 users annually to adding 1,000,000 users every three months. The average age of our users has dropped from 29 to 25, reflecting a surge in younger, Gen Z users who prefer dating apps over traditional matrimonial sites. While dating used to be more casual, there’s now a noticeable shift towards serious relationships, with many users sharing testimonials about finding their matches and even getting married.

Our target market primarily spans ages 25 to 35, which includes people looking for both dating and potential marriage. However, we’re also seeing growing interest from the 18 to 20 age group and are working to understand their preferences better. Additionally, the perception of dating apps among women is changing; more women are joining, albeit with a focus on privacy and cautious sharing of personal information. This evolving dynamic highlights the increasing acceptance and utility of dating apps across diverse demographics.

What role has user feedback played in shaping Quack Quack, and can you give an example of a significant change implemented based on user suggestions?

User feedback is crucial to our development process at QuackQuack. We continuously gather and analyze user suggestions to enhance our platform and improve engagement. For instance, we once received feedback that our app was using an unusually high amount of data. Surprisingly, this issue wasn’t related to video streaming but rather to the frequent loading of images for a highly active user.

After investigating, we discovered that this user’s excessive logins and image loading were causing significant data consumption. We addressed this by optimizing our data usage, and reducing the load on our users. This example highlights how we take user feedback seriously, as we believe that one reported issue often represents many unreported ones. We are committed to addressing bugs and implementing improvements based on user input to ensure a better experience for all.

What was the most challenging part of your journey till now?

One of the most challenging aspects of my journey has been shifting perceptions around dating in India. Initially, dating apps faced skepticism and were often viewed negatively. Changing this mindset and gaining acceptance was a significant hurdle. Today, our challenges continue to evolve, with user safety and security being major concerns. Ensuring protection against scammers and maintaining a trustworthy platform remain ongoing challenges. As we move forward, we anticipate new challenges will arise, but adapting to these shifts is part of the entrepreneurial journey.

What are your future goals and plans for Quack Quack? Are there any new features or expansions on the horizon?

Our plans for QuackQuack involve refining and testing new features aimed at enhancing user connections through micro-matching. We’re exploring ways to match people based on very specific criteria, such as those at the same airport, attending the same music concert, or from the same college.

Currently, our focus is on strengthening our presence in India, where QuackQuack is the most downloaded dating app, surpassing even Tinder. We believe there is significant growth potential within the Indian market before considering international expansion.

Quick Takes

what is your favorite pastime or hobby?

One of my favorite pastimes is exploring and testing new apps. I enjoy signing up for various apps and analyzing their user interfaces to learn from them. Additionally, I’m a fitness enthusiast, often hitting the gym early in the morning. On weekends, I like to balance my routine by experimenting with different foods and indulging in my love for culinary adventures.

What habit do you believe contributes most to your productivity?

One habit that significantly boosts my productivity is making detailed notes. By jotting down tasks and important points, I ensure that nothing slips through the cracks and that I stay organized. This habit keeps me on track and helps me complete my work efficiently.

How do you de-stress and unwind after a busy day?

I like to unwind by watching web series or movies, particularly crime and murder mysteries. It’s a relaxing way for me to disconnect and enjoy some downtime.

What has been your favorite travel destination and why?

Having traveled extensively in Asia, I would say Taiwan and Japan are my top favorites. Japan, in particular, is a must-visit for its stunning beauty and unique culture. I highly recommend experiencing Japan at least once in a lifetime for its incredible landscapes, rich history, and vibrant cities.

Can you share a book or movie that has had a significant impact on you?

The movie 3 Idiots had a significant impact on me. Working with my dad, inspired me to follow my passion and pursue my path, leading to the creation of QuackQuack. Its message about pursuing what you love was a major eye-opener for me.

August 1, 2024

Bustling Nightlife in Mumbai: The City That Truly Never Sleeps

Mumbai isn’t just India’s financial capital — it’s also the heartbeat of the country’s nightlife. From glitzy bars and rooftop lounges to roadside food stalls and midnight drives by the sea, the city pulses with life long after the clock strikes twelve. Whether you’re a partygoer, a night owl, or a cultural explorer, Mumbai’s nightlife has something for everyone. What Makes Mumbai’s Nightlife Unique? Top Nightlife Experiences in Mumbai 1. Nightclubs & Bars Mumbai’s club scene is vibrant, with something for every taste — from EDM to desi beats. Why go? Perfect for letting loose, dancing, and enjoying the high-energy party culture. 2. Rooftop Lounges Catch breathtaking views of the city skyline and the sea as you sip on a craft cocktail. Why go? Great for a chill night with friends or a romantic evening under the stars. 3. Late-Night Food Trails When the clubs close, the real hunt begins — for food. Why go? Mumbai’s street food scene hits differently at night — spicy, satisfying, and full of flavour. 4. Sea-Facing Drives and Promenades When the music fades, the sea offers a different kind of rhythm. Why go? Ideal for winding down after a wild night, with peace and ocean views. 5. All-Night Cafés and Eateries Want to sip coffee at 2 AM or grab a slice of cake at 3? Why go? For meaningful conversations, creative work sessions, or just people-watching. Tips for Enjoying Mumbai’s Nightlife Safely Final Word Mumbai’s nightlife isn’t just about music and drinks — it’s a full sensory experience. It’s the sparkle of Marine Drive, the sizzle of a street grill, the bassline of a club, and the hum of midnight conversations. It’s a city that, long after work hours, opens up a new chapter — raw, real, and wildly alive.

Nightlife

What’s new? Food

What? New Menu at Soy Como SoyWhere: Pune In Pune’s Kalyani Nagar, Soy Como Soy has launched its new menu, Nikkei 2.0, offering a fresh take on Japanese-Peruvian fusion cuisine. This updated menu takes diners on a flavourful journey, showcasing the precision of Japanese culinary techniques paired with Peru’s bold, vibrant ingredients. Each dish reflects creativity, skill, and a deep understanding of both cultures’ culinary traditions. The starters are a delight, with dishes like the Crab Salad and Chilled Tofu Salad offering a balance of sweet and savoury flavours. The Akami Tuna with Crispy Rice introduces a satisfying contrast of textures, while the Hokkaido Scallop with a fiery seven-spice mix adds a kick. Standouts like the Black Cod with Granny Smith miso and the vegetarian-friendly Karifurawa Cauliflower Steak elevate simple ingredients into gourmet experiences. The cold bar offers a visual treat, where diners can watch sushi and ceviche crafted with finesse. The salmon crudo with truffle and wasabi emulsion is a layered masterpiece, while the Hamachi Tradito balances elegance and boldness. Soy Como Soy’s Nikkei 2.0 successfully merges tradition with innovation, offering an unforgettable sensory experience for fusion cuisine lovers. Address: Next to Royal Orchid Golden Suites, Kalyani Nagar, Pune, Maharashtra 411006 What? Atelier V, Indore – A Culinary Journey through SpaceWhere: Indore Atelier V, located in Indore, is not just a restaurant; it’s a culinary and visual experience that blends global flavours with artistic flair. Spearheaded by Chef Vedant Newatia, this casual fine dining venue showcases his vast culinary expertise and the influences he’s gathered worldwide. Upon entering Atelier V, guests are greeted by a cosy garden, setting the tone for a serene and unique dining experience. The restaurant’s design reflects Chef Vedant’s global travels, with the walls adorned with large-scale artworks depicting the cities that have shaped his

Nightlife

A Country-Themed Resto-Pub in Coonoor is an Ode to the Nilgiris

Hopscotch is a resto-pub that combines old-time nostalgia with a contemporary twist. Its eclectic menu is sure to tantalize your taste buds. If you are looking for a great night spot to enjoy Coonoor, Hopscotch, located on the premises of Hotel Vivek, is the best answer. It marries local flavours with a new-age twist, as explored by Bindu Gopal Rao. Resto-Pub in Coonoor The resto-pub is founded by Nikhil and Nitin Suresh, scions of a distinguished hotelier family from Coonoor, and is the answer to a space for vibrant nightlife in Coonoor. The 2200 square foot space with 100 covers is located on the second level, accessible by curvy stairs. The restaurant offers a stunning view of the hills and has a Wild West country charm with classic yet playful furnishings. A cosy sit-out alfresco and smoking area has a wall with interesting wall fixtures and signage that reads, “So, the bar is where I go.” Wrought iron chairs, wood tables, and potted plants give this space a retro vibe. The restaurant has indoor seating and an interesting ‘bar-cade’ with fun games like Spin Wheel, Fish the Beer, and the Hammer Challenge, where you can play to win beers and snacks. The interiors have a warm, cosy vibe, complete with a pool table, bar counter, brick-style walls, and wood furniture with teal and rust-hued chairs. Weekends are buzzing with action, complete with live music. You are treated to soulful music ranging from rock to country, giving you an authentic and engaging nightlife experience. I was told that the pub has various gigs, from retro and blues to rock’ n roll, country, indie, and famous DJ sets. The food and drinks here are a nod to the region with the freshest locally sourced ingredients, echoing the richness of the Nilgiris that

Nightlife

Where every meal tells a story of heritage and taste – Forefathers

Are you looking for the hottest new spot in Jubilee Hills? Forefathers is where rustic charm meets modern elegance! The talented Srikanth Reddy designed this terracotta marvel, which combines old-world allure with contemporary flair. Its spacious 15,000 sq. ft. layout offers a perfect blend of indoor and outdoor seating for 350 guests, making it ideal for any occasion. The alfresco dining area, lush with greenery and dappled in sunlight, is simply magical. Add to that the intricate cubical lamps and captivating wall paintings, and you have an artistic haven waiting to be explored. Join Sahithi Reddy as she delves into this enchanting destination! Savour the flavours of tradition and innovation at Forefathers The menu features various cuisines, including Pan-Asian, Indian, and Italian. From cocktails to desserts, they offer a wholesome variety of dishes, catering to veg and non-veg. In addition to its remarkable food, Forefathers boasts an extensive drink menu that caters to all preferences. The bar offers an impressive selection of craft beers, fine wines, whisky, rum, vodka, gin, and expertly mixed cocktails. For an evening out, the must-try dishes are Thatte Idly and Andhra Chicken Bombas, which are excellent options. If you’re going there for dinner, check out the Chettinad Chicken with Paratha Moilee Prawn, Truffle Oil Scented Blue Pea Rice, and Garlic Prawn with Kal Dosa. Although all these dishes were top-notch, I loved Andhra Chili Chicken Bombas (Bar Bites – Non Veg). The tender chicken infused with the fiery flavour of Andhra chili, complemented by a creamy chive aioli, created an explosive combination of tastes. They also presented us with their impressive array of drinks, such as Lost Inheritance, Genghis Goblet, and Summer Escapade. Their signature cocktail, Genghis Goblet – a delightful blend of London dry gin, elegantly combined with lavender & clarified green apple juice