Products October 2023

What’s in your shopping cart this month? Hashtag gives you a few picks that are new and trending this season…

For product reviews/ features/ advertorials, email us at contact@hashtagmagazine.in

Cosmetics by House of Makeup

Price: Rs 599 onwards

If you’re on the hunt for the perfect concealer, lip tints, or creamy lipsticks, look no further than House of Makeup (HOM). This performance-focused brand specializes in everyday makeup essentials that are simply a must-have. With a commitment to clean and vegan ingredients, HOM ensures that every product is ethically sourced and safe for daily use. What sets HOM apart is its dedication to quality. Their cosmetics boast rich pigments, potent skincare ingredients, and meticulously controlled formulation processes. The result? Lipsticks that stay put without any cracking, crumbling, or peeling. Additionally, their eye makeup is smudge-proof and comes in a diverse range of captivating colours to suit every style. Starting at just Rs 99, HOM delivers performance and peace of mind.

Eyefinity All-in-One under Eye Gel by BiE

Price: 699

Say goodbye to dark circles, fine lines, wrinkles, crow’s feet, and puffiness with the ground-breaking Eyefinity All-in-One under Eye Gel from BiE. This remarkable product results from meticulous scientific formulations and a thoughtfully curated blend of ingredients, aiming to transform the delicate skin around your eyes. This powerful formula is enhanced with the luxurious touch of gold and silver leaf, added anti-inflammatory properties, and the skin-loving benefits of soya flavonoids.

What sets Eyefinity apart is its ability to address a wide range of eye area concerns with a single, potent treatment. When you apply this luxurious gel, you’ll notice a refreshing and rejuvenating effect. Dark circles, puffiness, fine lines, wrinkles, and those pesky crow’s feet are all targeted with precision and care.

The transformation is remarkable. As you continue to use Eyefinity, you’ll witness the emergence of a more youthful, radiant appearance that captivates from every angle. It’s not just about looking better; it’s about feeling better, too.

Swiss Military UFO Series – Hard-Shell Travel Backpack Blue Colour

Price: 3,899

Are you looking for a laptop bag that seamlessly combines style with functionality? Then, the Diamond Cut Laptop Bag is a perfect blend of style and functionality and is designed to meet the demands of modern professionals and travellers.

Its standout feature is the eye-catching diamond-cut ABS hard-shell exterior, enhancing aesthetics and offering robust protection for your laptop. It has ample space to accommodate laptops up to 15.6 inches.

Security is a top priority with the zip pullers, allowing you to lock the bag securely. The Velcro flap prevents accidental 180° openings, providing added peace of mind during your commute. The organization is a breeze with an elasticated file/documents holder, miscellaneous storage pockets, and a separate mesh zipper pocket for accessories.

Whether heading to the office or embarking on a journey, this bag elevates your style while ensuring your essentials are well-organized and secure. An embodiment of elegance and functionality, it’s highly recommended for those who demand excellence in their everyday carry.

Vaum Tonics

Rs 1188 for a box of 12

Vaum Tonics, inspired by the tranquil Sanskrit term ‘Vaum’ or ‘Vahmn,’ symbolizing the soothing sound of water, brings a delightful twist to India’s beverage scene as the country’s first line of Quinine-Free botanical drinks. It’s not just a mixer; Vaum is a low-calorie, low-sugar flavoured beverage in its own right, revolutionizing how we enjoy drinks.

At around 50 calories per serving, Vaum Tonics offers a healthier alternative to many beverages, making them a guilt-free choice. With seven distinct flavours in their repertoire, including four botanicals (Grapefruit Rosemary, Mango Fig, Cucumber Mint, Elderflower Rosemary) and three quinine-based options like Classic Indian and Limone, Vaum promises a novel drinking experience that caters to diverse preferences.

Vaum has teamed up with world-renowned mixologists Hayley Troup and Ed Swete to craft these unforgettable flavours. Each tonic and botanical water is meticulously produced in India, with botanicals sourced from Europe, ensuring a global touch to every sip.

Whether you’re looking for a refreshing beverage to enjoy solo or a unique mixer for your favourite cocktails, Vaum Tonics has something for everyone.

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Top Trending Products Taking Over 2025

At Hashtag Magazine, we bring you the hottest and most buzzworthy product launches across beauty, wellness, fashion, tech, and lifestyle. If it’s trending, game changing, or simply too good to miss you’ll find it here. What: TRUBLK™ Shilajit Sticks and Lion’s Mane Shroom Coffee by Ace Blend Ace Blend is redefining the future of nutrition by uniting the purity of nature with the precision of science. In a world crowded with quick fixes, extreme transformations, and jargon-heavy health trends, the brand stands firmly rooted in one simple truth: real health begins with real nutrition backed by a team of scientific experts, clinically studied ingredients, and years of research. Among their bestsellers, TRUBLK™ Shilajit Sticks stand out as a powerhouse. Each stick contains 80+ trace minerals and over 75% fulvic acid, supporting cellular energy, hormonal balance, and overall vitality. Infused with cordyceps extract, they enhance oxygen utilization and endurance, while organic honey helps improve absorption and provides natural sweetness. Another star innovation is the Lion’s Mane Shroom Coffee, a cognitive-boosting blend crafted for mental performance. It features pure Lion’s Mane extract for memory support, KSM-66® Ashwagandha for focus and vitality, L-Theanine for calm energy, MCTs for brain fuel, and antioxidant-rich artisanal coffee. Enjoyed daily, it supports overall brain health, reduces stress, improves focus, and protects against oxidative damage. With its progressive approach and science-backed blends, Ace Blend empowers individuals to unlock their full potential one smart dose at a time. What: Avimee Herbal’s Scalptone Grey Hair Serum Avimee Herbal’s Scalptone Grey Hair Serum is a breakthrough solution for those looking to combat premature greying naturally without resorting to harsh chemical dyes. Clinically proven to help maintain natural hair color, this innovative serum works at the root level to rejuvenate, nourish, and strengthen hair from within. Formulated with hyaluronic acid and caffeine,

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The Most Talked-About Products

At Hashtag Magazine, we highlight the most exciting and trendy product launches in the market from beauty and wellness to fashion, tech, and lifestyle essentials. Whether you’re after the latest skincare must-haves, innovative gadgets, or fashionable trends, we’ve got you covered! 16 hours a day contact lenses PRECISION1™️ by Alcon: Alcon, a global leader in eye care, introduces PRECISION1™️, India’s first daily disposable contact lens with SMARTSURFACE™️ Technology. Designed with innovation at its core, PRECISION1 TM ️ features a permanent, micro-thin moisture layer just 2–3 microns at the lens surface, holding over 80% water content. This ensures a consistently stable tear film, offering exceptional comfort that lasts up to 16 hours a day. Crafted from Verofilcon A, an advanced silicone hydrogel, these lenses deliver both high breathability and reliable hydration, reducing dryness and discomfort even during long wear. Unlike traditional SiHy lenses with no water surface technology, PRECISION1™️ bridges science and comfort to meet the demands of modern lifestyles. With its unique design and performance-driven innovation, PRECISION1™️ is more than just a lens it’s a breakthrough in eye care that helps wearers step out with confidence, clarity, and lasting comfort every single day. Avimee Herbal: Science-Backed Ayurvedic Hair Solutions Avimee Herbal is a new-age hair treatment brand that combines the time-tested wisdom of Ayurveda with the precision of modern science to address real hair and scalp concerns. From hair fall, thinning, and premature greying to dandruff and regrowth, the brand creates safe, natural, and effective solutions designed to treat, not just beautify. Its product range includes high-efficacy hair oils, scalp tonics, serums, and herbal actives, all formulated with clean, natural ingredients and dermatologically tested for safety. Avimee’s products are free from harmful chemicals, yet powerful enough to deliver visible results, making them a trusted choice for thousands across India. The

Raksha Bandhan 2025: Celebrate Bonds with Thoughtful Gifts

August is the month of celebrations. It’s the month of memories over material and significance over the ordinary. Hashtag Magazine is here to help you find the perfect way to express your love for your siblings. Forget the last-minute rush and the usual gift sets. This Raksha Bandhan, let’s explore a collection of gifts that are beautiful and truly meaningful, reflecting your special bond. From pampering to practical luxuries and classic treasures, we have curated gifts that convey care, support, and lasting love. For the Sibling Who Loves to Travel & Stay Comfortable on the Go Frido knows that true comfort is a gift that keeps giving. Their products blend functionality with well-being, making them perfect for the sibling who loves ease and smart solutions in daily life, especially when traveling. Frido Lap Desk Pillow: For the sibling who’s always on the move whether they are working from the couch, studying in bed, or working on creative projects while traveling, the Frido Ultimate Lap Desk Pillow is a game-changer. This beautifully designed piece has a plush foam base for comfort and a stable top that turns any surface into a workspace. Perfect for laptops, tablets, or journals, it’s wrapped in breathable, skin-friendly fabric and designed for long hours. This isn’t just a lap desk; it’s a gift that shows you care about their comfort and daily ease. Frido Travel Neck Pillow: Everyone knows that one sibling who loves to travel or needs some extra comfort during their commutes. The Frido Travel Neck Pillow is the perfect travel partner. Its contoured memory foam design provides 360-degree support, gently cradling the neck and chin to prevent strain during long trips. The ultra-soft velvet cover adds luxury. Lightweight, portable, and easy to clean, it’s comfort they will truly appreciate on every journey. For

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