Products October 2023

What’s in your shopping cart this month? Hashtag gives you a few picks that are new and trending this season…

For product reviews/ features/ advertorials, email us at [email protected]

Cosmetics by House of Makeup

Price: Rs 599 onwards

If you’re on the hunt for the perfect concealer, lip tints, or creamy lipsticks, look no further than House of Makeup (HOM). This performance-focused brand specializes in everyday makeup essentials that are simply a must-have. With a commitment to clean and vegan ingredients, HOM ensures that every product is ethically sourced and safe for daily use. What sets HOM apart is its dedication to quality. Their cosmetics boast rich pigments, potent skincare ingredients, and meticulously controlled formulation processes. The result? Lipsticks that stay put without any cracking, crumbling, or peeling. Additionally, their eye makeup is smudge-proof and comes in a diverse range of captivating colours to suit every style. Starting at just Rs 99, HOM delivers performance and peace of mind.

Eyefinity All-in-One under Eye Gel by BiE

Price: 699

Say goodbye to dark circles, fine lines, wrinkles, crow’s feet, and puffiness with the ground-breaking Eyefinity All-in-One under Eye Gel from BiE. This remarkable product results from meticulous scientific formulations and a thoughtfully curated blend of ingredients, aiming to transform the delicate skin around your eyes. This powerful formula is enhanced with the luxurious touch of gold and silver leaf, added anti-inflammatory properties, and the skin-loving benefits of soya flavonoids.

What sets Eyefinity apart is its ability to address a wide range of eye area concerns with a single, potent treatment. When you apply this luxurious gel, you’ll notice a refreshing and rejuvenating effect. Dark circles, puffiness, fine lines, wrinkles, and those pesky crow’s feet are all targeted with precision and care.

The transformation is remarkable. As you continue to use Eyefinity, you’ll witness the emergence of a more youthful, radiant appearance that captivates from every angle. It’s not just about looking better; it’s about feeling better, too.

Swiss Military UFO Series – Hard-Shell Travel Backpack Blue Colour

Price: 3,899

Are you looking for a laptop bag that seamlessly combines style with functionality? Then, the Diamond Cut Laptop Bag is a perfect blend of style and functionality and is designed to meet the demands of modern professionals and travellers.

Its standout feature is the eye-catching diamond-cut ABS hard-shell exterior, enhancing aesthetics and offering robust protection for your laptop. It has ample space to accommodate laptops up to 15.6 inches.

Security is a top priority with the zip pullers, allowing you to lock the bag securely. The Velcro flap prevents accidental 180° openings, providing added peace of mind during your commute. The organization is a breeze with an elasticated file/documents holder, miscellaneous storage pockets, and a separate mesh zipper pocket for accessories.

Whether heading to the office or embarking on a journey, this bag elevates your style while ensuring your essentials are well-organized and secure. An embodiment of elegance and functionality, it’s highly recommended for those who demand excellence in their everyday carry.

Vaum Tonics

Rs 1188 for a box of 12

Vaum Tonics, inspired by the tranquil Sanskrit term ‘Vaum’ or ‘Vahmn,’ symbolizing the soothing sound of water, brings a delightful twist to India’s beverage scene as the country’s first line of Quinine-Free botanical drinks. It’s not just a mixer; Vaum is a low-calorie, low-sugar flavoured beverage in its own right, revolutionizing how we enjoy drinks.

At around 50 calories per serving, Vaum Tonics offers a healthier alternative to many beverages, making them a guilt-free choice. With seven distinct flavours in their repertoire, including four botanicals (Grapefruit Rosemary, Mango Fig, Cucumber Mint, Elderflower Rosemary) and three quinine-based options like Classic Indian and Limone, Vaum promises a novel drinking experience that caters to diverse preferences.

Vaum has teamed up with world-renowned mixologists Hayley Troup and Ed Swete to craft these unforgettable flavours. Each tonic and botanical water is meticulously produced in India, with botanicals sourced from Europe, ensuring a global touch to every sip.

Whether you’re looking for a refreshing beverage to enjoy solo or a unique mixer for your favourite cocktails, Vaum Tonics has something for everyone.

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The Hottest And Most Exciting Product Launches

At Hashtag Magazine, we bring you the hottest and most exciting product launches in the market from beauty and wellness to fashion, tech, and lifestyle essentials. Whether you’re looking for the newest skincare must-haves, game-changing gadgets, or stylish fashion trends, we’ve got you covered! Karmic Beauty Organic Moroccan Argan Oil & Keratin Shampoo Price: Rs 421 onwards Karmic Beauty is a luxurious, high-performance hair cleanser formulated to repair dry, damaged, frizzy, and colour-treated hair. Enriched with 100% certified organic Moroccan argan oil and hydrolysed keratin sourced from the USA, this shampoo revives hair from the first wash, restoring shine, hydration, and strength. The unique 4-in-1 formula deeply nourishes, reduces split ends, smooths frizz, and prevents breakage, making it ideal for chemically processed or keratin-treated hair. Crafted with 91.8% natural origin ingredients, it’s free from sulfates, parabens, mineral oil, and alcohol. The shampoo is USDA Organic & ECOCERT certified, cruelty-free, vegan, and safe for daily use. Its gentle formula promotes a healthy scalp and vibrant strands, delivering salon-smooth results at home. Named ‘D2C Brand of the Year – Organic Products’ at the D2C Awards 2025, Karmic Beauty ensures ethical and effective beauty solutions. This shampoo is more than just hair care it’s self-care powered by nature. ZOFF Spices Price: Rs 50 onwards Introducing ZOFF (Zone of Fresh Foods) – a spice brand redefining how India experiences flavour. Proudly featured on Shark Tank India, ZOFF is committed to delivering pure, authentic, and high-aroma spices directly from the farm to your kitchen. What sets ZOFF apart is its Cool Grinding Technology – an innovative, fully mechanised, low-temperature grinding process that preserves essential oils and natural flavours, ensuring maximum freshness in every pinch. Their diverse product portfolio includes a wide variety of Veg Spices and Non-Veg Spices, tailored to elevate everyday meals and festive

The Sibling Project: Made For Little Explorers & Their Pawsome Besties!

Can you imagine treating your pet any less than you would treat your babies? Of course not! We live in a beautiful world where pets are more than just companions — they are family. So why should they miss out on fashion and fun? Enter The Sibling Project, a fabulous start-up founded by the dynamic duo Kanica Gupta and Vaibhav Gupta, which brings the often-overlooked bond between children and their furry siblings to life. By creating unique experiences and products, The Sibling Project redefines family celebrations and honours the deep, emotional connection between ‘hoomans’ and their pets. “We truly believe in fostering the ‘not much talked about’ sibling relationship that holds a high value in our lives!” Mehak Walia, in conversation with Kanica Gupta and Vaibhav Gupta, the talented co-founders of The Sibling Project. They added, “Siblings are some of the most fundamental relationships we have, representing a long-term sense of who we are and where we come from. Finding ways to continue these relationships is important and can radically change the way we live our lives as adults, too. That’s what we’re trying to do here.”  What makes The Sibling Project special?  Ever seen a toddler in an adorable tutu twinning with a Shih Tzu in a matching skirt or a Golden Retriever in a matching bowtie? Or a baby in an onesie mirrored by a purring cat in a coordinated bandana? At The Sibling Project, that’s just another Tuesday. With curated outfits for these special siblings, every moment becomes photo-worthy, gasp-worthy, and memory-worthy.  Whether it’s a special occasion or just a random Tuesday, the Sibling Project team helps you celebrate the siblinghood most memorably—with a warm smile and the wag of a tail. So, whether your babies are stepping out in style for a day around town or

 India New Products Launch – April 2025

At Hashtag Magazine, we bring you the hottest and most exciting product launches—from beauty and wellness to fashion, tech, and lifestyle essentials. Whether you’re looking for the newest skincare must-haves, game-changing gadgets, or stylish fashion trends, we’ve got you covered! Facewash range My Monday by Dusky India Price: Rs 541 Dusky India’s Delay Ageing Face Wash with Gotukola is a refreshing take on Ayurvedic skincare, designed to nurture Indian skin. Infused with Gotu Kola Powder, Bakuchi Powder, Aloe Vera Extracts, and Dahlia Oil, this 100% Ayurvedic formulation aims to boost collagen, improve elasticity, and reduce fine lines, making it a great choice for those looking to combat early signs of aging. The face wash has a mild yet effective exfoliating action, leaving the skin feeling soft, smooth, and hydrated after each use. It also helps with pigmentation, promotes skin cell renewal, and provides deep moisture without stripping away natural oils. The paraben-free, sulphate-free, and cruelty-free formula ensures a safe and gentle cleansing experience. With regular use, it delivers a radiant glow, even-toned skin, and youthful suppleness. Suitable for all skin types the product is paraben and sulphate-free. O’LIVE IT BY FONZIE FOLKSY Price: 4299 O’LIVE IT by Fonzie Folksy is a vibrant fragrance designed for individuals who appreciate fresh, floral, and woody notes. It opens with a citrus burst of Fresh Grapefruit, providing an invigorating and uplifting start. The heart of the fragrance features delicate Magnolia blooms, adding a soft floral dimension that enhances its overall freshness. As it dries down, the scent evolves into a warm and long-lasting base of Amber and Soft Woods, creating a balanced and refined finish. This fragrance is well-suited for daily wear, offering a blend of energy and sophistication. Its combination of citrus, floral, and woody elements makes it versatile for different occasions, whether

November Products -2024

The November products 2024 The SOIE Aqua Padded Wired Medium Coverage Strapless Halter Neck Multiway Lace Bra Price: Rs 1290 This multiway bra by SOIE redefines versatility and style in lingerie. Crafted to provide a supportive fit, this strapless bra is perfect for every occasion, ensuring a secure and comfortable experience without compromising elegance. The padded cups and underwire offer an uplifting effect, giving you the confidence to wear various outfits, from strapless dresses to halter tops. One of the standout features of this bra is its multiway design, which allows you to wear it in different styles, including strapless, halter, cross-back, or classic. The removable straps and additional extended strap options make it easy to customize according to your outfit. At the same time, the broad back wing elastic ensures a no-slip fit, giving you the peace of mind to go about your day. The exquisite floral lace detailing adds a hint of romance, making it practical and aesthetically pleasing. Its medium coverage perfectly blends security and style, while the elegant rust colour adds a unique touch to your lingerie collection. Whether dressing up for a special event or seeking an everyday essential, this bra is designed to meet your needs with style and function in one elegant package. The Moxie Curly Routine Price: 2499 The Moxie Beauty Wavy Routine Set is a comprehensive haircare solution thoughtfully curated to transform wavy hair into beautifully defined, hydrated locks. The set comes in an attractive, well-designed box, making it ideal for personal use and a thoughtful gift for friends or loved ones who appreciate quality hair care. This set includes four essential products: a Gentle Cleansing Shampoo (200ml), Ultra Hydrating Conditioner (175ml), a Flexi Styling Serum Gel (120ml), and a Weightless Leave-In Conditioner (120ml). Together, they provide a routine that deeply

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