Beauty, Fashion

Beauty Influencers of India resetting the beauty trends

Proving beauty to be undefined and all-encompassing, these Indian beauty influencers are resetting beauty standards, especially for the Indian audience. Mixing traditional hacks with modern tools, fashion and beauty bloggers have made a career out of their passion and have helped in boosting confidence and aesthetics in their followers. Here are a few famous beauty influencers.

Komal Pandey (@komalpandeyofficial)

Achieving the milestone of a million followers on Instagram in 2021, Komal Pandey is the most famous fashion & beauty influencer of today. Known for her bold style and statements, Komal Pandey is a CA-turned-fashion and beauty influencer. Starting her career in content creation on YouTube, Komal soon translated her portfolio to Instagram videos and reels.

Despite struggling with self-esteem and body image issues, Komal is an inspiration and guide to many people with her vision, ambition, perseverance and passion.

Debasree Banerjee (@debasreee)

Debasree Banerjee celebrates all things of beauty through her bold and passionate looks on her Instagram account with more than 305K people. With doable and easy makeup techniques, bold yet relatable beauty styling and her unique perception and definition of beauty, Debasree stands as a number one influencer that never fails to inspire her followers to love themselves. You can check out her Instagram account for excellent eye makeup looks, tutorials and workout gear.

Ankita Chaturvedi(@corallistablog)

Ankita Chaturvedi began her journey with passion with the Corallista blog which soon evolved to include comprehensive reviews, looks, tutorials, DIY makeups and beauty. Apart from setting the beauty trends, she also addresses social issues of fat-shaming and body weight shaming in her account which aligns with her view of beauty for everyone. She also extends her services to one-on-one consultations for suitable beauty products and experimentation and review of a wide range of beauty-related products.

Devina Malhotra (@guiltybytes)

The founder of Guilty Bytes, Devina Malhotra has created an Instagram account to especially cater to the curvy body types out there. Her channel is filled with honest product reviews, beauty ideas, recommendations of places to shop, and fashion and beauty styling. An extremely related influencer, her content stays true to its Indian roots and remains relatable to the Indian audience and others interested in the culture and nuances of India.

Magali Vaz (@magali_c)

Proudly displaying an eccentric personal style, Magali Vaz has a YouTube channel, an Instagram page and a personal blog where she parallels as a makeup influencer, photographer and vlogger. Her belief of beauty being a medium and form of self-expression is clear in her style and tutorials. You can find quick beauty tips, understand your own beauty standards and expressions and everything related to beauty and styling on her account.

Shreya Jain (@shreyajain26)

Filled with product reviews & recommendations, skincare tips and make-up tutorials, Shreya Jain’s account is in touch with trends, out-of-the-box and innovative ideas. Not just focusing on makeup and tutorials, but believing that beauty is also about healing and taking care, Shreya Jain’s content also extends to customized skin care routines, interesting tricks and much more.

Prarthana (@prarthanajagan)

A beauty vlogger, Prarthana creates content on product reviews, beauty tutorials, and skin and makeup hacks. Her USP is that her content also focuses on answering various beauty queries from her followers. She believes that beauty cannot be achieved without proper self-care and this philosophy reflects in her videos of skincare routines, and her discussions of ingredients good for the skin.

Yashwant Singh (@yashwantsngh)

A rarity in beauty vlogging and beauty influencing, Yashwant Singh is one of the few and most followed male beauty influencers in India. His beauty bias mostly tilting to the K-beauty angle, Yashwant indulges in the beauty of Korean stars and adds Indian nativity to their beauty fashion. In this channel, he also discusses his skincare routine and healthy food habits that help his skin glow and remain healthy capable of bearing the experiments he does for beauty on it.

Gurishq (@gurishqkaur)

A great channel if you are looking for variety in makeup. Her channel is mostly focused on makeup and her experimentation with different looks is sure to keep you swiping and scrolling through her social media page. Her makeup reviews and get-ready-with-me videos are a treat to the eyes of her followers and a source of great fun and relaxation to idle away time without being unproductive. You can also find great product reviews with content created in her style, get ready for an honest, savage and interesting feed of content with her.

Ankush Bahuguna (@wingitwithankush)

While covering the vast expanse and unchartered territory of male beauty, with his account ‘wingitwithankush’ Ankush Bahuguna talks and raises awareness of how it is normal for men to take interest in beauty and self-care. He not only puts and experiments with various makeup styles on himself but gets many people to play canvases for him without the pressure and fear of judgement. Find both, the grace of feminity and the beauty of masculinity in his makeup that comprises looks for both genders or anyone in between who wishes to look and feel good.

Special Mention:

Amit Bittoo Day (@beardwali)

A beauty revolutions retrospective to existing beauty standards of India, Amit Bittoo Day through his channel beardwali is setting high goals for the beauty influencers of today with his social and responsible beauty vlogging. In this channel, he proudly wears feminine beauty with beard and hair extensions. A pioneer in androgynous fashion and beauty, Amit is bringing gender fluidity to beauty influencing and zipping and transforming the thoughts of the stereotypical aspect of society. His skill and creative acumen are evident in his vlogs and are worthy of Bollywood glamour.

Conclusion: These beauty influencers have redefined beauty and makeup. The next time you feel like following a new trend or trying something new, check out their social media.

November 25, 2022

Gold Is Back: Why Classic Jewellery Is Regaining Its Shine in 2026

For the past decade, the jewellery industry has seen waves of change. Artificial jewellery, minimalist designs, and the rapid rise of lab-grown diamonds have transformed consumer preferences, especially among younger buyers looking for affordable luxury. Yet in 2026, gold jewellery is quietly reclaiming its throne. From weddings to everyday fashion and even men’s accessories, gold is experiencing a powerful resurgence not just as ornamentation, but as a trusted investment. The Investment Factor One of the biggest reasons for gold jewellery’s comeback is simple: stability. While diamonds and lab-grown alternatives have gained popularity due to affordability, they often lack strong resale value. Gold, on the other hand, remains a tangible asset that can be sold, exchanged, or passed down generations. This financial security has made gold increasingly attractive to modern buyers who want jewellery that doubles as an investment. During recent wedding seasons in India, jewellers have reported rising demand for plain gold jewellery in 22K, 18K and 14K forms as buyers prioritise long-term value over heavily diamond-studded pieces. With gold prices steadily climbing in recent years, many consumers now view gold jewellery as a form of wearable wealth something that carries emotional significance while also retaining monetary value. Celebrity Influence and the Wedding Effect Celebrity culture continues to play a major role in shaping jewellery trends. A recent example is the high-profile wedding of actors Rashmika Mandanna and Vijay Deverakonda, which sparked widespread discussion about heritage jewellery. The couple’s wedding looks prominently featured elaborate handcrafted gold pieces inspired by South Indian temple architecture. Rashmika reportedly wore eleven pieces of traditional gold jewellery, while Vijay made headlines for embracing bold groom jewellery including layered necklaces, ear studs, cuffs and other royal-inspired ornaments. Their wedding highlighted something significant: gold jewellery is no longer just for brides. Men Are Embracing Jewellery Again Historically,

Beauty

From Creator to Founder: Sarah Sarosh’s Impulse Journey

Sarah Sarosh’s foundation lies in her training in Occupational Therapy at KEM, Mumbai, a discipline that shaped her understanding of behaviour, confidence, and well-being far beyond textbooks. “It trained me to look at self-image and lifestyle as more than surface-level experiences,” she explains. That holistic lens continues to influence how she creates and builds today. Raised in a middle-class household, she learned early that stability comes from discipline, not shortcuts. There was no predefined creative roadmap or safety net, which meant resilience and independence were cultivated organically. Her personal struggles with acne and self-image also played a defining role. “It made me more observant of how deeply appearance is tied to confidence and belonging,” she says. That sensitivity now informs her approach to beauty, representation, and storytelling. Where Storytelling Meets Building Sarah describes her work as a blend of storytelling and entrepreneurship. “Content and business may look separate from the outside, but for me they stem from the same instinct, the desire to create something meaningful.” Her content journey began while she was still a student, documenting beauty, health, and self-image through lived experience. Entrepreneurship followed with the launch of Impulse Coffees, born from identifying a gap in how instant coffee was positioned in India. “It was widely consumed but rarely treated with care or storytelling,” she notes. Building Impulse introduced her to sourcing, product development, packaging, and customer experience, expanding her role from creator to founder. “Storytelling helps me understand people. Building helps me translate that understanding into something tangible.” Real, Not Remote “At its core, my work is about documenting life as it unfolds,” she says. Rather than presenting polished perfection, Sarah has consistently allowed her audience to witness transitions, uncertainties, and growth in real time. “It feels less like performance and more like continuity.” She is most

Fashion

Alfiya Karim Khan: Mumbai YouTuber Redefining Modest Fashion and Digital Influence

Alfiya Karim Khan grew up in Mumbai in a family where education was non-negotiable, and ambition was encouraged, so long as it followed a conventional path. Academically strong, medicine seemed almost predetermined for her. But internally, she felt drawn elsewhere. “Deep down, I always knew my life did not belong in a hospital corridor,” she says. “It belonged in the creative industry.” Choosing to pursue a Bachelor’s degree in Mass Media instead of medicine was met with hesitation and doubt. Coming from a background where most women were financially dependent, she had rarely seen female entrepreneurship firsthand. That absence became fuel. “Every time someone questioned whether content creation was serious, it pushed me to take it more seriously,” she reflects. What began quietly in her bedroom evolved into financial independence and professional stability. Today, her work represents more than a career; it symbolises “choosing conviction over comfort.” A Cultural Voice in Modest Fashion Alfiya identifies as a digital entrepreneur and a cultural voice within the modest fashion space. A decade ago, the online fashion landscape felt misaligned with her personal style. “I did not want to shape-shift just to belong,” she explains. “I decided to build around my authenticity instead of bending away from it.” Over the past 10 years, she has collaborated with global and legacy brands, been recognised among Forbes’ Top 100 Digital Stars, and represented modest fashion at Paris Couture Week. For her, these milestones represent more than visibility; they signal representation. “This is not just fashion content,” she says. “It is about showing that ambition and values can coexist.” Reinterpreting, Not Rejecting At its core, her work reinterprets mainstream fashion through a modest lens. Rather than rejecting trends, she modifies them, layering strategically and reshaping silhouettes. “Fashion does not have to be abandoned to align with

Fashion

Tiara Dhody: Inspired by Heritage, Driven by Design

Tiara Dhody is a Mumbai-based founder and the creative force behind Treasures by Tiara. She studied at Cathedral and John Connon School, the United World College in Singapore, and later at Sarah Lawrence College, experiences that shaped her global perspective and independent thinking. Growing up in a household where fashion and design were part of everyday conversation, she was naturally immersed in aesthetics. Influenced by her mother, Queenie Dhody, and Raja Dhody, she absorbed a visual language early on. Yet, she credits her broader worldview to quieter influences. “Beyond formal education, I feel most shaped by the books I read, the films I watch, the places I travel to, and the people I surround myself with,” she says. “All of it quietly filters into my work.” Jewellery as Intimate Expression Tiara has chosen the path of self-expression, and for her, jewellery is one of the most intimate mediums through which to access it. “It’s something you can wear, feel, and move with; it becomes part of your story,” she explains. She also describes a more intangible element: “There’s something cosmic about it, the way certain pieces seem to find you at the right time.” In India, jewellery carries memory. It is passed down, inherited, gifted, layered with sentiment and history. That cultural weight deeply informs her design philosophy. “What sets my work apart is the balance between meaning and wearability,” she notes. The pieces are expressive without being loud, crafted to feel personal and enduring rather than purely ornamental. Many associate her designs with strong feminine energy, detailed craftsmanship, and jewellery that feels lived-in rather than showcased. Designed to Be Lived In Treasures by Tiara approaches jewellery differently. It is not created to be stored away for weddings or rare occasions; it is designed to be worn daily. “The idea