Beauty, Fashion

Beauty Influencers of India resetting the beauty trends

Proving beauty to be undefined and all-encompassing, these Indian beauty influencers are resetting beauty standards, especially for the Indian audience. Mixing traditional hacks with modern tools, fashion and beauty bloggers have made a career out of their passion and have helped in boosting confidence and aesthetics in their followers. Here are a few famous beauty influencers.

Komal Pandey (@komalpandeyofficial)

Achieving the milestone of a million followers on Instagram in 2021, Komal Pandey is the most famous fashion & beauty influencer of today. Known for her bold style and statements, Komal Pandey is a CA-turned-fashion and beauty influencer. Starting her career in content creation on YouTube, Komal soon translated her portfolio to Instagram videos and reels.

Despite struggling with self-esteem and body image issues, Komal is an inspiration and guide to many people with her vision, ambition, perseverance and passion.

Debasree Banerjee (@debasreee)

Debasree Banerjee celebrates all things of beauty through her bold and passionate looks on her Instagram account with more than 305K people. With doable and easy makeup techniques, bold yet relatable beauty styling and her unique perception and definition of beauty, Debasree stands as a number one influencer that never fails to inspire her followers to love themselves. You can check out her Instagram account for excellent eye makeup looks, tutorials and workout gear.

Ankita Chaturvedi(@corallistablog)

Ankita Chaturvedi began her journey with passion with the Corallista blog which soon evolved to include comprehensive reviews, looks, tutorials, DIY makeups and beauty. Apart from setting the beauty trends, she also addresses social issues of fat-shaming and body weight shaming in her account which aligns with her view of beauty for everyone. She also extends her services to one-on-one consultations for suitable beauty products and experimentation and review of a wide range of beauty-related products.

Devina Malhotra (@guiltybytes)

The founder of Guilty Bytes, Devina Malhotra has created an Instagram account to especially cater to the curvy body types out there. Her channel is filled with honest product reviews, beauty ideas, recommendations of places to shop, and fashion and beauty styling. An extremely related influencer, her content stays true to its Indian roots and remains relatable to the Indian audience and others interested in the culture and nuances of India.

Magali Vaz (@magali_c)

Proudly displaying an eccentric personal style, Magali Vaz has a YouTube channel, an Instagram page and a personal blog where she parallels as a makeup influencer, photographer and vlogger. Her belief of beauty being a medium and form of self-expression is clear in her style and tutorials. You can find quick beauty tips, understand your own beauty standards and expressions and everything related to beauty and styling on her account.

Shreya Jain (@shreyajain26)

Filled with product reviews & recommendations, skincare tips and make-up tutorials, Shreya Jain’s account is in touch with trends, out-of-the-box and innovative ideas. Not just focusing on makeup and tutorials, but believing that beauty is also about healing and taking care, Shreya Jain’s content also extends to customized skin care routines, interesting tricks and much more.

Prarthana (@prarthanajagan)

A beauty vlogger, Prarthana creates content on product reviews, beauty tutorials, and skin and makeup hacks. Her USP is that her content also focuses on answering various beauty queries from her followers. She believes that beauty cannot be achieved without proper self-care and this philosophy reflects in her videos of skincare routines, and her discussions of ingredients good for the skin.

Yashwant Singh (@yashwantsngh)

A rarity in beauty vlogging and beauty influencing, Yashwant Singh is one of the few and most followed male beauty influencers in India. His beauty bias mostly tilting to the K-beauty angle, Yashwant indulges in the beauty of Korean stars and adds Indian nativity to their beauty fashion. In this channel, he also discusses his skincare routine and healthy food habits that help his skin glow and remain healthy capable of bearing the experiments he does for beauty on it.

Gurishq (@gurishqkaur)

A great channel if you are looking for variety in makeup. Her channel is mostly focused on makeup and her experimentation with different looks is sure to keep you swiping and scrolling through her social media page. Her makeup reviews and get-ready-with-me videos are a treat to the eyes of her followers and a source of great fun and relaxation to idle away time without being unproductive. You can also find great product reviews with content created in her style, get ready for an honest, savage and interesting feed of content with her.

Ankush Bahuguna (@wingitwithankush)

While covering the vast expanse and unchartered territory of male beauty, with his account ‘wingitwithankush’ Ankush Bahuguna talks and raises awareness of how it is normal for men to take interest in beauty and self-care. He not only puts and experiments with various makeup styles on himself but gets many people to play canvases for him without the pressure and fear of judgement. Find both, the grace of feminity and the beauty of masculinity in his makeup that comprises looks for both genders or anyone in between who wishes to look and feel good.

Special Mention:

Amit Bittoo Day (@beardwali)

A beauty revolutions retrospective to existing beauty standards of India, Amit Bittoo Day through his channel beardwali is setting high goals for the beauty influencers of today with his social and responsible beauty vlogging. In this channel, he proudly wears feminine beauty with beard and hair extensions. A pioneer in androgynous fashion and beauty, Amit is bringing gender fluidity to beauty influencing and zipping and transforming the thoughts of the stereotypical aspect of society. His skill and creative acumen are evident in his vlogs and are worthy of Bollywood glamour.

Conclusion: These beauty influencers have redefined beauty and makeup. The next time you feel like following a new trend or trying something new, check out their social media.

November 25, 2022

The Rise of the New Gen at Lakmē Fashion Week 2025

A new wave of designers is redefining the landscape of Indian fashion one that values purpose as much as aesthetics. At Lakmē Fashion Week x FDCI’s GenNext 2025, presented by NIF Global, we recently saw emerging talents that are fusing storytelling, sustainability, and cultural heritage to craft a more conscious, expressive future for design. Hashtag Magazine spotlights the rising stars who are weaving purpose into every thread the designers shaping not just what we wear, but why we wear it. This year’s GenNext 2025 cohort proves that the next generation isn’t just creating clothes they’re crafting conversations. From denim rebirths and handcrafted heritage to poetic sustainability and textile innovation, these visionaries are transforming Indian fashion into an art form rooted in authenticity, emotion, and soul. 1. Designer: Anam Hussain Label: Anam HussainCollection: Cut-PutlyUSP: A conceptual, sustainable exploration of empowerment through design. Inspired by Rajasthan’s Kathputlis the puppets that dance between control and liberation Anam Hussain’s Cut-Putly examines power, agency, and freedom through geometry and form. Structured, angular silhouettes represent restraint, while oversized shapes express release and individuality. The collection’s strength lies in its sustainability: over 1,000 kilograms of post-consumer denim waste was transformed through patchwork, crocheting, and hand-weaving into sculptural garments that balance grit with grace. For Hussain, waste isn’t discarded matter it’s creative potential. With hints of crochet handbags and accessories in development, Cut-Putly sets the tone for a label that is as thoughtful as it is experimental. 2. Designer: Mohammed Anas Sheikh Label: 23°N 69°ECollection: Unnamed (Kachchh-Inspired)USP: A poetic revival of Kachchh’s indigenous craft, rooted in minimalism and authenticity. Mohammed Anas Sheikh’s collection celebrates Kachchh’s artisanal spirit weaving its heritage into modern silhouettes that exude quiet strength. Centered around Kala cotton, a rain-fed indigenous fibre, his pieces highlight broken Ajrakh block prints, mirror work embroidery, and hand-dyed hues

Fashion

Latest Festive Fashion Trends In India

Intro: The smell of marigold flowers, the glow of diyas, the happy noise of families coming together. India’s festive season is here again, and with it comes the excitement of dressing up. Clothes are not just clothes during festivals; they are part of the celebration itself. This year’s festive fashion is a mix of tradition and modern style. From sarees to lehengas, from bold jewellery to subtle embroidery, here’s what is trending in 2025. 1. Sarees with a twist The saree is timeless. But this year, designers are giving it new life. Pre-draped sarees, gown-style sarees, and double-pallu drapes are everywhere. Designer Anamika Khanna is renowned for her dramatic draping styles, which add movement and glamour. Stars like Deepika Padukone and Kiara Advani have been wearing sarees with bold pleats, sculpted borders, and fresh silhouettes. It’s the same saree we love but reimagined for today. 2. Mix and Match Festive Separates Gone are the days of sticking to one complete set of a lehenga or a sari. Now people are mixing and matching. Heavy skirts are paired with light blouses or embroidered jackets, often accompanied by plain shararas. 3. Colours that surprise Traditional festivals’ colours like red, maroon, and gold are still there, but 2025 is experimenting. Soft tones like sage green, dusty mauve, teal, and ochre are shining this year. At Diwali parties, many celebs wore gold tissue sarees that looked festive yet classy. For Navaratri, green became the star colour, especially on the day dedicated to Goddess Skanda Mata. 4. Craft Revival and Sustainable Touch This year, old crafts are making a comeback in new and innovative ways. Hand embroidery, block prints, and vintage fabrics are being reused to create stunning outfits. Designer Mayyur Girotra even created a lehenga from five old brocade sarees, proving that fashion can

Beauty

DIY Natural Beauty Remedies from Your Kitchen for a Healthy Festive Glow

The festive season is a time of joy, celebration, and endless get-togethers. But between shopping, late-night parties, and all the festive indulgence, your skin and hair can begin to show signs of stress dullness, dryness, or even breakouts. While expensive salon treatments may seem tempting, some of the best remedies for glowing skin and lustrous hair are sitting right in your kitchen. Natural ingredients like honey, turmeric, yogurt, and coconut oil have been trusted for centuries in traditional beauty rituals worldwide. They are not only effective but also free of harsh chemicals. Best of all, they’re affordable and easy to use. This festive season, bring out your inner glow with these DIY natural beauty remedies that will leave your skin and hair refreshed, radiant, and ready for celebration. 1. Turmeric & Honey Brightening Face Mask Why it works:Turmeric is a powerhouse of antioxidants and possesses natural anti-inflammatory properties, making it an excellent choice for reducing dullness and evening out skin tone. Honey, a natural humectant, locks in moisture, leaving the skin soft and supple. Recipe: 1 teaspoon turmeric powder 1 tablespoon raw honey A few drops of rose water How to use:Mix the ingredients into a smooth paste. Apply evenly on your face and neck, avoiding the eye area. Leave it on for 15 minutes, then rinse with lukewarm water. Repeat twice a week for a natural, golden glow. 2. Coffee & Yogurt Exfoliating Scrub Why it works:Coffee grounds are rich in caffeine, which helps improve circulation and reduce puffiness, while yogurt contains lactic acid that gently exfoliates and brightens the skin. Together, they remove dead skin cells, leaving skin smooth and refreshed. Recipe: 1 tablespoon ground coffee 2 tablespoons plain yogurt 1 teaspoon honey (optional for added hydration) How to use:Mix all ingredients and gently massage onto your face

Beauty

Glow Goals: Dr. Rashmi Shetty’s Bridal Skin Secrets

Internationally acclaimed celebrity dermatologist Dr. Rashmi Shetty has spent over two decades perfecting the art of natural, radiant beauty. Renowned for her pioneering work with injectables, laser technologies, and holistic skin health, she blends science with artistry to create timeless bridal looks. For wedding-bound brides and grooms, she shares her expert tips to achieve that coveted glow inside and out. When should a bride or groom start pre-wedding skin treatments for the best results?Ideally, it’s best to start six months before if you have a skin issue. If you don’t have any major skin concerns and only want to prep for better hydration, glow, and plump, happy skin, then starting a month before the wedding can also work. It really depends on your starting point what condition your skin is in at the beginning. For those with issues, you’ll need corrective products (like acne creams or pigmentation treatments) that are usually applied at night. Nighttime is best for skin repair since you get 10–12 hours of rest without external irritation. Nourishing creams, moisturizers, and barrier creams are also best used at night. During the day, your focus should be on protection using moisturizers that guard against wind, pollution, and, of course, a good sunscreen. What is the ideal skincare routine in the final month before the wedding?The final month is definitely not the time to experiment with new active ingredients you’ve never tried before. Avoid new treatments that may irritate your skin. Instead, this is the time to add supplements that help from within. Ideally, supplements should begin three months before the wedding, but even one month can make a difference. Recommended supplements include: Raw Bright: a strong antioxidant to fight oxidative stress (which increases due to wedding planning stress, shopping, and pre-wedding parties). Raw Defense: an anti-inflammatory to calm