Beauty

Pulp Cosmetics : Superfoods on Your Skin

Pulp Cosmetics

With shoutouts on Instagram from stars such as Tapsee Pannu and Malaika Arora, Pulp Cosmetics has garnered enough support for its vegan, cruelty-free and superfood-based skincare offerings. A start-up that first made a mark on the market in 2020, it is funded by Rana Daggubatti and Rakul Preet Singh. Juveria Tabassum chats with co-founder Deepthi Alapati for more…

Deepti Alapati believes that consumers today are super conscious about what goes into their food, and onto their skin. Particular about criteria such as sustainable and environment-friendly, shoppers today read labels for more than just the numbers that are going to burn their pockets. “People look for brands that share their ethos. They are aware of the concept of veganism, and of being cruelty and chemical-free. They look for brands that can tick these boxes,” shares Deepti, who is the co-founder of Pulp Cosmetics, a skincare brand that is based on superfoods, clean testing, and sustainable veganism.

Targeting Millennial and Gen-Z customers, Pulp began R&D in 2018, looking to cater to an audience they believed was in with the times. With co-founder Goutham Uppaluri formulating products that make use of superfoods such as green gram, spinach and turmeric, the brand officially made a mark on the market in 2020 with masks and scrubs tailored to nourish and refresh skin.

Based out of Hyderabad and boosted by investments from stars such as Rana Daggubatti and Rakul Preet Singh, Pulp, says Deepti is rooted in the ethos of inclusivity and sustainability. Passing up on the usual serums and moisturisers, Pulp constructs products that revolve around the lifestyle of their customers. Their rose and kombucha face pack, customised for date nights when you’d want to look at your sparkling, replenished best are a hot seller. Kombucha has taken the younger crowd on social media by storm as a popular superfood drink, and Pulp made the decision to incorporate it into their skincare products.

“Superfoods don’t always have to be exotic plants,” explains Deepti, adding that the company, which currently only makes sales online, experiments with various combinations of the simplest of superfoods, to create solutions for those mulish acne marks and dark circles, and add glow and hydration to the skin. Another popular pick is the cocoa and coffee scrub to exfoliate the skin, and detoxify it with a dash of Kaolin clay. Plans are in place for introducing about a dozen more products this year, including a natural make-up line.

Address: Pulp Cosmetics: Vegan Superfood Skincare
Price Range: ₹800 – ₹1200

Turning the Tables on Beauty:

Inclusivity: “All skin types and shades deserve the best of care”
Gender-fluidity: “Skincare is a human thing. We encourage men to reach out to us with questions and concerns about their skin.”
Transparency: “Customers are now vigilant about the source and science behind the products, and we work on making our labels as honest as possible.”

April 14, 2021

Pulp Cosmetics, skincare

Common Skin Conditions That Worsen in Summer & Their Treatment

Increased heat, humidity, and sun exposure can trigger or worsen various skin conditions, from acne and eczema to sunburn and hyperpigmentation. Understanding the right treatments and preventive measures can help keep skin healthy and glowing. Dr Mehnaz Jahan shares expert advice on managing summer-related skin issues and the latest dermatological treatments. What are some common skin conditions that worsen in summer, and how can they be treated?Several skin conditions tend to worsen in summer due to increased sweat, humidity, and heat. Acne – Excess oil production leads to clogged pores. Using non-comedogenic products, extractions, and laser therapy can help manage acne. Eczema – Excessive sweating worsens eczema. Treatment includes using moisturizers, topical corticosteroids, oral antihistamines, avoiding scratching, and applying cool compresses. Wearing loose, breathable clothing is also beneficial. Seborrheic Dermatitis – Managed with medicated shampoos, antifungal treatments, and stress reduction techniques. Heat Rashes – Staying in cool areas, wearing loose clothing, and using calamine lotion or powders can provide relief. Hyperhidrosis (Excessive Sweating) – Controlled using clinical antiperspirants, light breathable clothing, and Botox injections if required. What is the best way to treat sunburns and prevent peeling?Sunburn can exacerbate conditions like psoriasis. Effective treatments include applying cool compresses, moisturizing with aloe vera, avoiding peeling of dried-out skin, and staying hydrated. One can also use gentle exfoliants. Using topical corticosteroids and vitamin D analogs for psoriasis-related sunburns Can laser hair removal be done in summer?Yes, laser hair removal is effective in summer, but precautions should be taken. Avoiding sun exposure before and after treatment helps minimize the risk of complications. What’s the best way to manage body acne caused by sweat and friction?To manage body acne, wear lightweight and breathable clothing. Shower immediately after exercising and use gentle cleansers. Use body washes and sprays specifically designed to reduce acne.What are the

Beauty

Fruit Face Packs to Protect Your Skin from the Sun

As the summer sun blazes, our skin often bears the brunt—tan lines, sunburns, and dullness can quickly replace your natural glow. While sunscreens and wide-brimmed hats are essential, you can also turn to nature’s own solutions to soothe and shield your skin. Fresh fruits, rich in vitamins, antioxidants, and hydration, are perfect for homemade face packs that help fight sun damage and restore your skin’s health. Hashtag magazine shares some tried-and-tested fruit face packs that not only protect but also nourish your skin naturally. 1. Papaya and Honey Pack – For Sun Repair and Brightening Why it works:Papaya contains an enzyme called papain that helps remove dead skin cells and lighten sun tan. Honey hydrates and soothes inflamed skin. How to use: Benefits: 2. Cucumber and Watermelon Pack – For Cooling and Hydration Why it works:Cucumber and watermelon are over 90% water, making this combo perfect for cooling sun-exposed skin and replenishing lost moisture. How to use: Benefits: 3. Banana and Yogurt Pack – For Moisture and Repair Why it works:Banana is rich in potassium and helps heal dry or peeling skin. Yogurt contains lactic acid, which gently exfoliates and lightens dark spots caused by sun exposure. How to use: Benefits: 4. Strawberry and Milk Pack – For Sun Protection and Glow Why it works:Strawberries are packed with vitamin C and antioxidants that fight UV damage. Milk soothes and nourishes dry, irritated skin. How to use: Benefits: 5. Tomato and Aloe Vera Pack – For Tan Removal and Soothing Why it works:Tomato is naturally acidic and helps in tan removal, while aloe vera cools and hydrates sunburnt skin. How to use: Benefits: Tips for Best Results: Benefits of Fruit Face Packs Fruit face packs are a natural and effective way to protect your skin from the sun. Fruits are packed with antioxidants, which can

Beauty

Glow, Not Grease: Skincare Tips for a Fresh Summer Look

Dr Trishna Gupte, Clinical Cosmetologist and Founder of Cosmo-Square Clinic and ISCA Institute shares expert insights on adapting skincare for different skin types, controlling sebum, choosing the right products, and avoiding common mistakes. Whether you have oily, dry, or combination skin, these dermatologist-approved tips will help you achieve a healthy, glowing complexion all summer long. How should skincare routines differ in summer for oily, dry, and combination skin types?Gel-based moisturizers with sunscreens designed to keep skin matte should be used by people with oily skin during hot summer months. To prevent dehydration, dry skin needs hydrating serums containing hyaluronic acid in addition to water-based moisturizers. The skincare routine for combination skin must balance hydration by using oil-free products on the T-zone while moisturizing dry areas. What’s the best way to control excessive sebum production in hot weather?A combination of gentle foaming cleansers containing salicylic acid and lightweight oil-free moisturizers, along with non-comedogenic sunscreens, enables sebum control without stripping moisture. Excessive shine reduction can be achieved through clay masks and blotting papers. Dr Trishna Gupte Are thick moisturizers still necessary in summer, or can we skip them?Due to increased humidity, thick moisturizers should be replaced with lightweight water-based products and gel formulations, which hydrate the skin without clogging pores. What are the best hydration-boosting treatments for dry skin that won’t cause oiliness in summer?The combination of hyaluronic acid, niacinamide, and vitamin B5 in hydrating facials replenishes the skin without making it greasy. Lightweight serums provide deep hydration without clogging pores. What ingredients should people with sensitive skin avoid during the summer?Strong exfoliants with high AHA/BHA levels, alcohol-based toners, and synthetic fragrances should be avoided, as they can increase sensitivity to sunlight and cause irritation. Opt for soothing ingredients like aloe vera and chamomile to calm irritated skin. What are the biggest

Beauty

Korean Glass Skin vs. Indian Ayurvedic Glow: A Comparative Exploration

In beauty and skincare, two philosophies have garnered significant attention for their holistic approaches and remarkable results: the Korean pursuit of “Glass Skin” and the Indian emphasis on the “Ayurvedic Glow.” Both traditions aim for radiant, healthy skin but diverge in methodologies, principles, and cultural underpinnings. Hashtag Magazine delves into the nuances of these skincare paradigms, offering insights into their routines and philosophies and how they cater to diverse skin needs. Korean Glass Skin: The Pursuit of Translucent Radiance Definition and Philosophy “Glass Skin” refers to a complexion that is exceptionally smooth, clear, and luminous, resembling the clarity and translucency of glass. Originating from South Korea, this concept underscores achieving a flawless, dewy, and youthful appearance through meticulous skincare practices. The philosophy is rooted in prevention, consistent care, and layering of products to maintain optimal skin health. The 10-Step Korean Skincare Routine Achieving Glass Skin typically involves a comprehensive multi-step regimen designed to hydrate, nourish, and protect the skin. The steps include: Key Ingredients and Products Korean skincare emphasizes innovative and gentle ingredients such as hyaluronic acid for hydration, niacinamide for brightening, and snail mucin for repair. Products like the Medicube Collagen Night Wrapping Mask are renowned for delivering “glass skin” results, utilizing components like hyaluronic acid, niacinamide, and collagen to promote a dewy complexion. Benefits and Considerations The Korean approach offers a structured routine that can be tailored to various skin types and concerns. Its preventive nature helps maintain long-term skin health. However, the extensive regimen may be time-consuming and could be overwhelming for some individuals. Additionally, sourcing authentic products might pose a challenge in certain regions. Indian Ayurvedic Glow: Harmonizing with Nature Definition and Philosophy The Ayurvedic Glow embodies the radiance that results from a balanced mind, body, and spirit, reflecting overall well-being. Rooted in Ayurveda, India’s ancient system of