Sukriti Mendiratta is the founder of Panda’s Box, a Delhi-NCR-based direct-to-consumer children’s brand dedicated to culturally rooted, screen-free play. Armed with an MBA in Communications from the Symbiosis Institute of Media & Communication and a BA (Hons) in Journalism from Delhi College of Arts & Commerce, she brings both strategic thinking and storytelling expertise to her work.
Her perspective is shaped as much by motherhood as by education. Growing up in a home where Indian stories, mantras, and traditions were woven into everyday life, she experienced firsthand the grounding power of culture. As a parent herself, she became increasingly aware of how quickly screens were replacing slow, meaningful childhood moments.
Reclaiming Calm Childhoods
Sukriti founded Panda’s Box to help families gently introduce Indian values and traditions during a child’s formative years. “Early childhood is the most powerful phase to build identity, confidence, and emotional security,” she believes.
Her struggle to find non-digital, culturally relevant tools for her own child became the catalyst. She envisioned products that foster listening, repetition, touch, and shared experiences, calm alternatives to overstimulating digital content.
Experience Over Stimulation
With over 15 years of experience across brands like Cosmo First, Hyundai, Revlon, and Zydus Wellness, Sukriti combines corporate precision with maternal intuition.
Panda’s Box is a pioneer of mantra-chanting toys in India and offers one of the most diverse collections of culturally rooted, screen-free products for children aged 0 to 6. Her philosophy is simple: play should nurture, not overwhelm.
From Boardroom to Playroom
Founded in April 2022, Panda’s Box emerged after Sukriti identified a clear gap in the market. Parents wanted to pass down values but lacked accessible tools. Schools didn’t address this space, and digital platforms often distracted more than they connected.
Leaving behind a successful corporate career, she chose entrepreneurship, building tactile learning tools grounded in compassion and culture.
National Validation
A defining moment came with the brand’s appearance on Shark Tank India, where Panda’s Box secured ₹1.2 crore in funding. The national visibility reinforced the demand for mindful, culturally anchored play.
Products like My First Book of Mantras selling out quickly validated both concept and conviction. Today, Panda’s Box ships pan-India and internationally, with a growing presence in the US. Sukriti’s next chapter includes expanding into musical books, cultural games, storytellers, and décor, building a household name synonymous with rooted childhoods.
Discipline and Karma
Sukriti believes deeply in karma, that good energy returns. At work and at home, she prioritises integrity. She communicates clearly, avoids overpromising, and values disciplined routines. A self-described morning person, she thrives on structure and rhythm.
Confidence in Authenticity
Her message to women is grounded and thoughtful: embrace your natural strengths. Women, she believes, often bring empathy, resilience, and adaptability to leadership.
Rather than force-fitting into roles for validation, she encourages authenticity. True confidence, she says, comes from being comfortable in one’s own skin.
Through Panda’s Box, Sukriti Mendiratta is quietly reshaping childhood, one mindful, mantra-filled moment at a time.
