Fashion

Embracing Sustainable Fashion: Simple Steps to Making a Big Impact

In a world driven by fast-paced trends and throwaway culture, the fashion industry’s environmental and ethical impact is increasingly under scrutiny. Sustainable fashion emerges as a powerful solution, promoting a harmonious blend of style and responsibility. It transcends mere clothing; it embodies a commitment to eco-friendly materials, ethical production processes, and fair labour practices. Mehak Walia in conversation with Tushita Mehta, the founder of Style Island and the VP of marketing for Social Entrepreneur Club, UBC.

Many of us are seeing sustainable fashion as a term everywhere, prominently being associated with Bollywood actresses like Alia Bhatt and Deepika Padukone who have been repeating their wedding ensembles to promote sustainability but, let’s be honest- Choosing sustainable fashion isn’t just a trend; it’s a transformative choice with widespread benefits. By opting for eco-friendly and ethical clothing, individuals contribute to a healthier planet and support communities worldwide. Founded by Tushita Mehta, Delhi-based Style Island is a sustainable clothing and lifestyle brand working towards introducing eco-ethically produced goods. As a VP of Marketing, at the Social Entrepreneurship Club, she was required to galvanize support for the adoption of sustainable products among global stakeholders, policymakers, and consumers. Additionally, she conducted rigorous research to understand consumers’ lifestyle needs in developed as well as developing nations.

Discussing fashion sustainability as a whole, the talented diva exclaimed, “Sustainable fashion refers to the production, consumption, and disposal of clothing in an environmentally and socially responsible manner. The fashion industry has long been associated with various negative impacts, such as resource depletion, pollution, and labour exploitation. Sustainable fashion aims to address these issues by promoting ethical and eco-friendly practices throughout the entire fashion supply chain. It’s perfectly ‘cool’ to prioritize sustainability and personal significance over fleeting fashion fads. Every piece of clothing has a story, and we can make a powerful statement by reimagining and reusing our treasures, giving them a new lease on life in the process. As sustainability becomes a more prominent concern globally, many fashion brands are incorporating these principles into their business models to contribute to a more sustainable and responsible industry.”

Her zeal and wish to carry out eco-ethical fabric construction on a large-scale production level led her to build Style Island, a brand that made changes like using 50% less water than other garment manufacturers. Their commitment to water conservation ensures that every garment is not just stylish but also contributes to a greener planet. Further, their commitment to superior quality means less wear and tear, ensuring your wardrobe staples last longer and contribute to a more sustainable lifestyle. Each of the brand’s pieces is created to withstand trends, promoting longevity and reducing the impact of disposable fashion on the planet. From design to production, the brand prioritizes efficiency to minimize waste. The Style Island’s commitment to low-waste practices ensures that every garment tells a story of mindful creation.

Discussing the advantages of this shift to fashion sustainability, Tushita Mehta said, “Sustainable fashion aims to minimize the negative effects of clothing production on the environment by using eco-friendly materials, reducing pollution, and conserving resources. Sustainable fashion emphasizes fair wages, safe working conditions, and workers’ rights, addressing issues such as child labour and exploitation in the fashion industry. Embracing sustainable practices can lead to the long-term viability of the fashion industry by reducing reliance on finite resources and promoting more efficient and resilient supply chains. Sustainable fashion promotes the creation of high-quality, durable garments, encouraging a shift away from disposable, fast fashion items that contribute to a throwaway culture.”

Long-term economic advantages and the superior quality associated with sustainable garments underscore the wisdom of this shift. So, do you want to incorporate the magic and beauty of sustainable fashion into your life? Well, let’s get the process going. Here are 5 simple and convenient ways to help you get there.

5 Simple Ways to Incorporate Sustainable Fashion in Your Life:

1. Mindful Consumption:

In a society accustomed to fast fashion, adopting mindful consumption is key. Prioritize quality over quantity, investing in timeless pieces that stand the test of trends. A wardrobe built on thoughtful choices minimizes environmental impact and fosters a sustainable mind set.

2. Second-hand and Vintage Shopping:

Explore the charm of second-hand and vintage shopping. Not only does this practice reduce clothing waste, but it also unveils unique fashion treasures. Bollywood stars like Alia Bhatt and Deepika Padukone have set a trend by reusing their wedding sarees, emphasizing the beauty of treasured pieces with sentimental value.

3. Clothing Swaps:

Transform your social circle into a fashion haven by organizing or participating in clothing swap events. Swapping garments with friends or the community is not only an eco-friendly way to refresh your wardrobe but also an opportunity to connect with like-minded individuals.

4. DIY and Upcycling:

Embrace your inner creativity by turning old clothes into new, personalized pieces. DIY projects and upcycling not only breathe new life into forgotten garments but also allow for self-expression and a sense of accomplishment.

5. Support Sustainable Brands:

Direct your purchasing power toward brands committed to sustainability and ethical practices. Bollywood stars endorsing sustainable fashion, like Priyanka Chopra and Kareena Kapoor Khan, amplify the importance of supporting brands that align with environmental and ethical values.

Raising awareness about sustainable fashion is crucial. Education empowers consumers to make informed choices, fostering a collective shift towards a more sustainable and responsible fashion industry. Share your knowledge and encourage discussions within your community to amplify the impact of sustainable choices. Incorporating sustainable fashion into our lives is not just a personal choice; it’s a collective responsibility. By making mindful decisions, embracing second-hand treasures, participating in clothing swaps, exploring DIY projects, and supporting ethical brands, each individual becomes a catalyst for positive change.

After all, Tushita believes that this trend is here to stay, “Consumer awareness regarding environmental and social issues is on the rise. As people become more informed about the impact of their choices, there is a growing demand for products that align with their values, including sustainable fashion. Younger generations, particularly Millennials and Generation Z, are more environmentally and socially conscious. The digital age and the influence of social media have enabled information about sustainable fashion practices to spread rapidly. Celebrities, influencers, and fashion bloggers often use their platforms to promote sustainable brands and practices, amplifying the message and encouraging widespread adoption. While the momentum of trends can be influenced by various factors, the multifaceted nature of sustainability and its alignment with evolving societal values suggest that sustainable fashion is likely to continue shaping the industry in 2024 and beyond.”

Bollywood stars and influencers, with their influence, highlight that sustainable fashion can be glamorous, setting the stage for a stylish and eco-conscious future for generations to come. This mindful shift, marked by intentionality and responsibility, ensures a sustainable fashion legacy for the evolving world of style, spanning beyond fleeting trends.

December 29, 2023

Met Gala 2025: Tailoring, Tradition & Trailblazers How Indian Stars Redefined the Red Carpet

The 2025 Met Gala dazzled with its theme “Superfine: Tailoring Black Style, a celebration of precision tailoring, cultural identity, and the elegance of Black dandyism. From custom sherwanis to futuristic corsets, Hashtag Magazine shares some standout moments and key style takeaways from a night where tailoring met timelessness. Key Fashion Takeaways from the 2025 Met Gala Theme: “Superfine: Tailoring Black Style” The 2025 Met Gala red carpet was a masterclass in tailored elegance, artistry, and personal expression. Celebrating Black dandyism and the power of tailoring, this year’s looks blended historical homage with modern flair, resulting in a parade of bold silhouettes, precision cuts, and inventive interpretations of classic menswear. Tailoring as Art Tailoring took centre stage, not just in the form of suits but as a vehicle for storytelling. Think asymmetrical lapels, reimagined tuxedos, and sculptural drapes. Both men and women leaned into sharply cut silhouettes with exaggerated shoulders, nipped waists, and dramatic fabric plays. Menswear Reimagined Menswear wasn’t just for men. Female celebrities, too, embraced power dressing through androgynous ensembles blazers, wide-leg trousers, and three-piece suits, often styled with pearls, hats, and luxe textures like velvet and silk. Hyper-Personalised Couture Custom-fitted, one-of-a-kind garments were the norm. Designers focused on craftsmanship and personal narrative every stitch, pleat, and detail tailored to the wearer’s identity and story. Ethical Fashion The red carpet dress code, aptly titled “Tailored For You,” encouraged guests to embrace sharp suiting, personalised silhouettes, and expressive detail. True to the spirit, Indian celebrities brought their A-game merging tradition, innovation, and individuality on one of the world’s most-watched fashion stages. Indian Celebrities Who Stole the Spotlight Shah Rukh KhanMaking history as the first Indian male actor to walk the Met Gala red carpet, SRK arrived in a regal black Sabyasachi sherwani updated with futuristic accents. A rhinestone studded ‘K’

Fashion

Varsha Chaturvedi’s Journey of Transformation

In a world where change is often feared, Varsha Chaturvedi embraced transformation with grace, grit, and unshakable determination. Her journey is not just one of personal growth, it is a story of reclaiming identity, defying societal expectations, and inspiring countless others to take control of their lives. Born and raised in a traditional family in Rajasthan, Varsha’s early life followed a path that many women in India are expected to tread: academic excellence, a conventional marriage, and settling into the role of a homemaker. But beneath the quiet rhythm of domestic life, Varsha harbored a restless spirit. She always knew she was meant for more not out of dissatisfaction, but out of an innate desire to explore her full potential. Breaking the Mold It wasn’t an overnight shift. Varsha’s transformation began subtly—through books, self-reflection, and engaging with women’s forums. She became increasingly aware of the silent struggles women endure, particularly in balancing personal dreams with family responsibilities. Rather than resigning, she began asking bold questions: “Why not me?” “What if I tried?” That inner voice led her to step out of her comfort zone and pursue public speaking, health and wellness, and social impact work. But her greatest breakthrough came when she entered the world of pageantry not as a means of glamor, but as a platform for expression and empowerment. The Pageant That Changed Everything In 2022, Varsha registered for a regional beauty pageant under the Mrs. category. It was an unconventional move for a woman who had never imagined herself on stage, in heels, under the spotlight. Yet, it was in that bold step that she discovered a version of herself she hadn’t met before: confident, articulate, and unapologetically ambitious. Though she didn’t win the crown that year, the experience became a turning point. She trained in grooming,

Fashion

From Gym To Brunch: How To Style Skorts For Every Occasion

Modern women, especially nestled in the hustle and bustle of city life, tend to attend different occasions. Be it an early morning workout session, weekend brunch with friends, or accompanying a fitness freak buddy to the gym, Indian women look for clothing that moves as seamlessly as she does. While many choices are available in the market, finding chic and comfortable active wear can be a hassle for many. Thankfully, one stylish essential has been winning hearts for its innovative design and adaptability: the Skort. As the focus on stylish and dynamic dressing is on the rise, finding the best skorts for women has become a smart trend. It combines the beauty of a skirt with the design of shorts that complement its adaptability on every occasion you go. Moreover, it effortlessly helps women transition from regular outings to workouts and get-togethers. In the following blog, let us explore how you can bring out the best for almost every occasion. Why Skorts Are The Ultimate Versatile Apparel? Before we discuss styling inspirations, it is vital to understand why such clothing (skorts) deserves a place in your closet. Interestingly, the average Indian woman is expected to shop approximately 9.3 pieces in 2025. This highlights the growing demand for practical and versatile fashion choices. Moreover, such a trend reflects how modern women are seeking wardrobe staples that easily adapt to their fast-paced lives, and skorts can easily accommodate that evolving preference. Here are some factors that give a clear picture of its versatility: Fashionable activewear blends athletic function with great appeal, allowing you to move freely without feeling self-conscious. Whether you’re stretching in the gym or just reaching for a coffee cup on a busy morning, it keeps you confident and comfortable. One of the most impressive aspects is its inclusive design. With a silhouette

Fashion

7 Summer Fashion Trends that are Dominating 2025

The sun’s blazing, vacations are calling, and the fashion world is already glowing with the season’s freshest energy. Summer 2025 is a perfect blend of nostalgia and innovation — think throwbacks to the 2000s, a celebration of slow fashion, and a whole lot of personality. We break down the seven standout trends that are shaping the hottest wardrobes right now. Ready to dive in? Pastels are nothing new, but this year, they’re showing up in elevated ways. From silky slip dresses in butter yellow to oversized blazers in cloudy lilac, Pastelcore 2.0 feels both playful and polished. Designers are layering pastels over sheer whites and styling them with sleek, minimalist accessories. It’s the kind of wardrobe that feels like a soft-serve sundae on a hot day — light, dreamy, and just right. Must-haves: Pistachio wrap tops, lilac trousers, butter-yellow mules Deconstructed denim is the anti-basic staple of 2025. We’re talking asymmetric cuts, frayed hems, and multi-tone patchwork. Low-rise jeans are making a controversial comeback (yes, again), but this time with more relaxed fits and artful distressing. Even denim corsets and trench coats are in rotation, proving denim isn’t just casual, its cool couture. Style tip: Pair baggy denim cargos with a satin tank and kitten heels for that grunge-glam finish. Whether or not you’re on a beach, Resortcore says you’re mentally there. Lightweight linens, crochet bikinis doubling as crop tops, breezy co-ords, and oversized straw hats are everywhere. Raffia totes and shell jewellery give this aesthetic that effortlessly wanderlust vibe. What to wear: Linen shorts + halter tops, kaftan dresses, strappy flat sandals One of the most surprising trends this year is the merger of bohemian silhouettes with techwear sensibilities. Smart fabrics that cool you down, UV-sensitive colour shifts, and pocket-heavy flowy fits are giving summer dressing a futuristic upgrade.