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Socially conscious brands that give the best of both Worlds; Quality and Satisfaction

What if you can make this society a better place simply by buying a skin cream or dining at certain eateries? Colloquially, the term given to such initiatives is Social Responsibility and when socially conscious brands undertake such actions, it is known as Corporate Social Responsibility. Join P. Manisha, in exploring diverse industrial verticals where you can make a difference!

5 Socially Conscious Brands

No nasties – The Fashion Brand

A well-known brand in the fashion industry, No Nasties is a sustainable clothing company that drives ‘PlanetPositiveClothing.’ Backed by statistics of 29,810,323 litres of water saved, 166,518 kg co²e carbon offset, and 59,228 trees planted, this brand intends to give back to nature whatever it has utilized.

To all those that hope to enjoy fashion without compromising the resources, No Nasties is the go-to fashion house. Revamp your wardrobe with their 100% organic cotton clothes; made and shipped to reduce the carbon footprint.

Even a part of your payment is going in as investments to planet positive projects like solar power, wind energy, and reforestation and for every product you buy, the company plants three trees. So, make a direct contribution in providing better fashion and better planet for the future generations.

Pahadi Local – The Beauty Brand

Ever wondered about the purpose of beauty pageants? The popular Miss World Competition is a quest to find ‘A Beauty with a Purpose.’ Bringing this essence into skin and hair care products, the company, Pahadi Local is enabling everyone to personify this purpose.

Supported by the pillars of ‘Empower, Preserve and Love,’ Pahadi Local takes up initiatives like creating employment, preserving environment, and community efforts like cervical cancer check-up drives for 213 women in Leh, and an annual distribution of warm clothes and school books in winter for less fortunate children in the mountains.

The products of this brand range over wide varieties that include face wash, anti-acne cream, skin oil, face mist, hair oil and more.

Conscious Food

A perfect name to a perfectly planet conscious and health conscious brand, that is Conscious Food. With every product we buy from the brand, we are providing a better and sustainable planet to the next generation.

All the ingredients used in the products are sourced directly from the farmers, grown and nurtured in the most sustainable ways without affecting the soil quality or the ingredient quality.

The products featured, cover a wide range of merchandise from honey and turmeric to dry fruits.

Go Native Restaurant

With multiple stores, the Go Native provides more than a dining experience. The restaurant follows the philosophy of the farm-to-table concept, with ingredients sourced from farms within 500 km range from the restaurant.

Various stationary, clothing and décor are also displayed and open to purchase at these planet and environmentally friendly eateries. The restaurant is run on renewable energy, like solar power and contribute their share to the nature by rain water harvesting.

The must – try dishes of this place are Vanilla Pudding, Sweet Yogurt, whole-wheat pizza and vegan ice-cream. You can also find cuisines suitable to every taste from vegan to gluten-free, Jain-friendly, keto-specific, and low/high protein.

OOrjaa Home Décor

Dedicated to paper craft, this eco-friendly studio was established with the philosophy of ‘By Hand, with Heart.’ Featuring a wide variety of products, specializing in lamps, that are both sophisticated and environmentally friendly.

Committed to the value of sustainability, this home décor brand provides employment to artisans who work by hand and in one of Bangalore’s first green buildings. Their products include a great range of lamps from wall lamps, ceiling lamps, floor lamps, pendent lamps and more.

Conclusion –

These are few brands that help in making the world a better place to live in with their contributions to mother nature. Let’s continue to support and encourage such socially conscious brands, to help sustain the world we live in!

June 30, 2022

Dr. Geetanjali Chopra: Leading Wishes and Blessings NGO

Dr. Geetanjali Chopra is the Founder and President of the Delhi-based NGO Wishes and Blessings. Educated at Convent of Jesus and Mary School, Lady Shri Ram College, and later at Jawaharlal Nehru University, where she completed her Master’s and Doctorate in International Relations, her academic journey was further shaped by specialised training in International Law in the Netherlands and Italy. Raised in a family where service was embedded as a way of life, she recalls visiting a school for visually impaired children with her grandfather. One moment continues to define her path. “A little girl tugged my pant and asked, ‘Didi, mera birthday kab hota hai?’” she shares. The innocence of that question revealed a deeper truth, that deprivation is also about invisibility. “That question stayed with me,” she says, “and it continues to shape who I am today.” PURPOSE | Beyond Comfort, Toward Calling Before founding Wishes and Blessings, Dr. Chopra describes her life as “perfect, secure and stable.” She was writing policy papers, authoring books, and speaking at global forums. Yet a Holi celebration with visually impaired children shifted her perspective. “I realised my purpose extended beyond personal comfort or professional achievement,” she says. Established in 2014, the organisation works without discrimination of age, gender, religion or background. “For me, service is not charity, but partnership, listening first, and then responding.” DIFFERENCE | Leadership Through Presence Personal involvement defines her leadership. While dedicated teams manage projects, she remains closely engaged. “Service is much more than providing support; it is about building meaningful relationships,” she explains. Her approach centres on dignity and continuity. “It’s about standing beside them, not only in moments of need, but through every step of their lives.” THE BEGINNING | A Festival of Belonging After her grandfather’s passing, she returned to the school that shaped

Home-grown Sustainable Brands to look out for in 2025

With enterprises taking sustainability seriously, green business is no longer just a keyword. Whether sourcing fair-trade raw materials, creating a circular value chain, giving employment opportunities to locals, or reducing net zero emissions, these enterprises are going full throttle to ensure we do not need another planet, reviews Ketki Gadre. Sustainable Brands No Nasties No Nasties represents the perfect blend of style and sustainability, offering expressive and ethically responsible fashion. The brand is dedicated to making climate-conscious choices fashionable, ensuring its products are committed to trendsetting design and environmental stewardship. True to its name, No Nasties promises that its items are free from harmful components—no genetically modified seeds, carcinogenic pesticides, toxic dyes, or unethical business practices are involved in their production. The brand is one of the pioneering Indian enterprises that prioritizes transparency and offers detailed information about its supply chain. It uses soft and sustainable materials, such as 100% organic cotton terry fabric. Moreover, every product includes detailed information on its environmental impact—highlighting its carbon footprint, carbon offset, and water savings—all easily accessible on the website alongside each product description. The brand aims to create a consumer movement encouraging conscious choices for a better future. No Nasties has been certified by PETA, Good on You, and Green Story, and their factories are Fairtrade-certified. About the Founder: Apurva Kothari founded No Nasties in 2011. With a background in software engineering, Apurva transitioned into the ethical fashion space after recognizing the devastating environmental and social impacts of conventional fashion. Under his guidance, the company has championed using sustainable materials, ethical labour practices, and environmental impact awareness. Apurva’s vision extends beyond fashion, as he is a strong advocate for fair-trade principles and a circular economy, aiming to positively impact both people and the planet. Website: https://www.nonasties.in/ Instagram: https://www.instagram.com/nonasties/ Coco Leni Coco Leni

The Ultimate Social Media Guide for 2024

In the ever-evolving social media landscape, cracking the code to optimal posting time can be elusive. Fear not, wandering content creators, for this article shall serve as your guiding light through the maze of algorithms and audience engagement. Brace yourselves as we embark on a journey to master the art of social media timing for the year 2024. Social Media Post Guide Chapter 1: The Rhythm of Engagement Like a symphony, social media platforms thrive on the harmonious interplay of content and audience. To conduct this symphony with finesse, one must understand the rhythm of user activity. For example, let us take India, where the daily routines and cultural nuances paint a unique tapestry that influences when users are most receptive to your posts. Chapter 2: The Golden Hours Like the hidden treasures, the golden hours of social media promise maximum engagement. For Social media creators, these golden windows of opportunity appear strategically throughout the day. One important tip: As these are the highly engaging times to post your content on Social Media, many competitors will also post simultaneously. So schedule your post half an hour before the golden hours, which will put your post on the top when the golden hours start ticking. Chapter 3: The Art of Content Creation You have half the battle now that you know the best posting times. To truly conquer the complete kingdom of social media, one must master the power of content creation. Tailor your content to the diverse tapestry of audiences, catering to their interests, aspirations, and cultural nuances. Take India as an example and consider how we can create various types of content based on its locations. Chapter 4: The Art of Scheduling While timing and content are essential, scheduling cannot be overlooked. Let’s focus on scheduling tools to ensure

Rural Healthcare Solutions

Medyseva, a healthcare start-up dedicated to serving rural India, is led by Rachita Kasliwal, an alumna of Mayo College Girls School, Ajmer. Following her academic journey with a B.Com (Hons.) from Shri Ram College of Commerce and a PGDM from the Loyola Institute of Business Administration, Chennai, Rachita immersed herself in her family’s healthcare business. As the driving force behind Medyseva’s Marketing and Operations, Rachita champions the mission to provide accessible medical services to rural communities. Since July 2021, Medyseva has conducted over 3000 consultations, emphasizing preventive healthcare and hygiene practices for societal well-being. In conversation with Surabhi Goel, Rachita Kasliwal of Medyseva discusses bridging healthcare gaps in rural India through telemedicine. What motivated Medyseva’s creation, and how does it tackle rural healthcare challenges? When COVID-19 hit, people struggled to see doctors in person. As friends and relatives reached out for help consulting doctors remotely, initially to my husband, the scale of the issue dawned on us. Rural areas faced a severe shortage of healthcare resources, leaving residents with no viable options for medical consultations. Witnessing this, we recognized the potential to address this challenge through telemedicine solutions. In rural regions, limited access to qualified medical professionals often leads to residents seeking assistance from unqualified practitioners or enduring lengthy and costly journeys to nearby cities for treatment. Seeing how technology helped with online classes, we also decided to use it for healthcare. That’s how Medyseva was born, aiming to bring medical help to rural areas through telemedicine. As a female entrepreneur in health tech, what hurdles did you face founding Medyseva? The main challenge I faced was changing people’s mind set about telemedicine. Many still believe a doctor must see or touch them for a diagnosis. Consulting a doctor remotely seemed foreign in rural areas, where generations have relied on