Richa Jaggi | Building Awshad, a Compassion-First Wellness Brand

Richa Jaggi | Building Awshad, a Compassion-First Wellness Brand

Richa Jaggi’s entrepreneurial journey began not in a boardroom but in a moment of profound personal loss. Based in New Delhi, she brings over 14 years of marketing experience, complemented by executive education from Harvard and IIM Ahmedabad, and global exposure across leading brands. Raised in a close-knit business family that valued integrity and resilience, she grew up with a strong foundation in ethics and enterprise.

But it was losing her dog, Champ, to cancer that reshaped her direction. “Champ’s cancer became my turning point,” she shares. Witnessing the gaps in compassionate, evidence-based care left her questioning why gentler, effective alternatives were not more accessible. That question became the seed for Awshad.

Building with Science and Empathy

As Co-Founder and CMO of Awshad, a medical cannabis wellness brand, Richa operates at the intersection of science, empathy, and storytelling. “Awshad was born from personal loss,” she says. “This brand is not just my work; it is a mission.”

Her focus lies in humanising complex and often misunderstood categories like medical cannabis, while maintaining regulatory and ethical rigour. She balances intuition with data, and growth with responsibility, a leadership style shaped by both corporate discipline and personal conviction.

The Entrepreneurial Leap

Leaving a stable corporate career was not easy. The path came with regulatory hurdles, social stigma, and emotional weight. Yet, for Richa, the uncertainty was outweighed by meaning. “The conviction to build something impactful made the risk worthwhile,” she reflects. Building trust in a misunderstood category became both Awshad’s biggest challenge and its greatest opportunity. Today, the brand is steadily growing, backed by doctors, patients, and measurable outcomes.

Values That Anchor

Richa is guided by integrity, empathy, and long-term impact. “Businesses must heal, not just sell,” she believes. Her daily rituals include reflection and staying connected to real patient stories, grounding her work in lived realities. The one non-negotiable? Ethics. “Especially when people’s health and trust are involved.”

A Message to Women Entrepreneurs

Her advice to the next generation is direct: “Do not wait to feel ready. Clarity comes through action. ”She emphasises that discomfort is part of growth, not failure. Today, she defines success as building something truthful, creating meaningful impact, and living with alignment and freedom.

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