Lakmé Fashion Week 2024

Lakmé Fashion Week 2024

One of India’s most anticipated fashion events, Lakmé Fashion Week 2024, set the stage for an unforgettable celebration of innovation, craftsmanship, and creativity. This year’s edition brought together a dynamic blend of veteran designers and fresh talent, all with a vision to redefine style for the modern world. With sustainable fashion at the forefront, collections seamlessly fused traditional Indian craftsmanship with contemporary silhouettes, offering a perfect balance of heritage and innovation.

The runway was a dazzling display of bold structures, flowing fabrics, and intricate details, featuring the work of designers like Payal Pratap, Sameer Madan, and Pawan Sachdeva. Each collection showcased a unique take on current trends, from experimental textures to striking colour palettes, while staying true to each designer’s signature style. This year’s event highlighted the growing focus on sustainability and versatility in fashion, addressing both environmental consciousness and the demand for adaptable, timeless designs. Lakmé Fashion Week 2024 truly captured the spirit of modern Indian fashion, reinforcing its role as a global trendsetter.

Name: Payal Pratap

Collection: The Soft Parade

USP: Payal Pratap blends traditional Indian crafts with contemporary fashion, creating culturally rich, sustainable, and visually captivating designs.

 At Lakmé Fashion Week, Payal Pratap unveiled her collection, “The Soft Parade,” drawing inspiration from Kutch’s crafts and cultural heritage. The collection featured a stunning range of 38 ensembles, from chic daywear to intricate festive pieces. Pratap beautifully reinterpreted traditional Kutch crafts into modern, tailored garments through patchwork, appliqué, bandhani, and detailed embroidery. Her use of indigo tones, intricate embellishments, and structured silhouettes highlighted her commitment to sustainable fashion. With motifs like florals, birds, and the Tree of Life, Pratap’s collection celebrated the region’s artisanal richness while maintaining a balance between heritage and contemporary style.

Name:  Rosani Notani, Shimona Agarwal, Kriti Greta Singhee and Charmee Ambavat

Collection: Anima and Animus, Hue, Third Space Sustainable Future, and Indigene, respectively

USP: These debutant designers are the GenNext winners, highlighting the superiority of craftsmanship over machines, the revival of traditional weaves, sustainable fashion, nature-driven, and more.

Rohitash Notani showcased his collection Anima & Animus, a bold exploration of the fusion between traditional masculinity and feminine grace. The collection artfully combined utilitarian workwear fabrics with intricate embroideries, reflecting a fluidity that defied conventional boundaries. With boxy volumes paired with delicate floral motifs, Notani highlighted the duality within every individual, merging strength and tenderness in a harmonious design. His radical approach to fashion takes risks, yet through this collection, he successfully celebrates the evolving nature of modern Indian men’s fashion, pushing the boundaries of how they express themselves.

Shimona Agrawal presented her “HUE” collection, a dynamic celebration of handwoven Banarasi silk with a modern twist that is entirely brocade-free. An alumna of NIFT Gandhinagar, Shimona, focused on sustainability, using Indian textiles and techniques to push the boundaries of what Banarasi silk can be. Her collection showcased intricate craftsmanship, creating exclusive textures through an innovative sewing process, crinkling, and meticulous ironing, resulting in a stunning 3D surface. “HUE” captured the timeless elegance of Banarasi silk while offering a fresh, fuss-free interpretation of this traditional fabric.

Charmee Ambavat showcased her collection “Indigene,” drawing inspiration from African tribal cultures. A graduate of NIFT Mumbai, Charmee’s designs are trans-seasonal, focusing on understated, versatile, and classic pieces. The collection reflects her style, blending the raw and primitive aesthetics of African mud houses with vibrant nature-inspired elements. Charmee incorporated a mix of masculine silhouettes softened by feminine nuances, creating a distinct and authentic look. Her designs’ earthy tones and minimalist approach captured the essence of African culture while maintaining a modern, wearable appeal.

Kriti Greta Singhee showcased her “Third Space-Sustainable Future” collection, which focuses on geometric motifs and sustainable fashion. A NIFT Kolkata and Istituto Marangoni graduate, Singhee’s designs featured a fusion of handwoven silks and Bengal cotton silks, reflecting her commitment to eco-friendly materials. The collection stood out for its sculptural silhouettes and innovative approach to textile development. Singhee’s attention to sustainability was evident in the fabric choices and the intricate design process, making her collection a harmonious blend of traditional craftsmanship and forward-thinking fashion. Her work offered a fresh perspective on how fashion can be both sustainable and stylish.

Name: Sameer Madan

Collection: Amore

USP: Sameer Madan’s designs stand out for their bold, structured silhouettes, fearless textures, and a focus on empowered femininity.

Sameer Madan’s latest collection, Amore, showcased at Lakmé Fashion Week, continues his signature exploration of structure and form, inspired by the duality of strength and vulnerability in women. Known as India’s “leather geometrist,” Madan draws from the bold “mob wife” aesthetic, starkly contrasting softer trends like Barbiecore. His designs feature big jewellery, black leather, and bodycon dresses, celebrating the confident, empowered woman. With edgy, unapologetic looks that mix powerful silhouettes and daring textures, Madan brings a fearless approach to fashion, redefining femininity through structured, sophisticated pieces that exude confidence and maturity.

Name: Megha Bansal

Collection: Khwaab – Khawaishyon Ka Shamiyana

USP: Megha Bansal blends traditional Indian crafts with contemporary designs, creating elegant, culturally rich pieces for modern women.

Megha Bansal presented her collection, Khwaab – Khawaishyon Ka Shamiyana, a tribute to Indian artisans and their exquisite craftsmanship. Inspired by the geometric patterns of Mughal jaalis, her designs featured intricate embroidery on luxurious silks, blending tradition with modern fashion sensibilities. Dramatic sleeves and necklines added grandeur to the lehengas, gowns, and saris, perfect for both brides and formal wear buyers. The showstopper, Shilpa Shetty, dazzled in a soft pink lehenga with a sheer, dramatic trail, embodying the ethereal beauty of Pratap’s fusion of traditional and contemporary styles.

Name: Pawan Sachdeva

Collection: Trailblazer

USP: Pawan Sachdeva blends comfort, versatility, and style with premium denim, offering timeless pieces for both men and women.

Pawan Sachdeva unveiled his Trailblazer denim collection, showcasing versatile, comfortable, and meticulously crafted pieces. The collection features a range of styles, including oversized jackets and fitted trousers, designed for both men and women. Each piece is made from premium denim fabric and treated with special washing techniques to ensure a soft, luxurious feel. With a focus on detail, Sachdeva’s collection offers a variety of washes, textures, and colours, providing exceptional comfort and breathability. The Trailblazer collection stands out for its timeless appeal, blending functionality with aesthetic beauty, making it ideal for fashion-conscious individuals looking for enduring style.

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Naeth: Contemporary Fashion by Kerala Designers Jithu & Vishnu

Founded by mechanical engineering graduates and classmates Jithu Gopakumar and Vishnu Girija Gopal, Naeth is a contemporary fashion label from Kerala that bridges heritage with modern design. Inspired by the state’s rich textile traditions, the duo transforms handloom into contemporary silhouettes through innovative fabrics, technical textiles, and thoughtful craftsmanship. Their vision is simple yet powerful: to make India’s weaving traditions relevant for today’s generation while preserving the stories behind every thread. 1.Tell us about your brand and how it is helping preserve and promote India’s rich handloom heritage. At Naeth, we reinterpret traditional handloom through contemporary fashion. Our collections transform heritage textiles into modern, wearable silhouettes that appeal to younger audiences while preserving the craftsmanship, stories, and cultural significance woven into every fabric. 2.Which weaving traditions or artisan communities do you work with? We work closely with the weavers of Balaramapuram, Kerala, a community renowned for its centuries-old weaving tradition. Their handcrafted sarees and mundus are celebrated for their precision, purity, and exceptional craftsmanship, making every textile a reflection of Kerala’s rich cultural legacy. 3.How does your brand support sustainability and responsible craftsmanship? Sustainability is central to our design philosophy. We upcycle traditional handloom textiles into contemporary garments, reducing waste while extending the life of these fabrics. Alongside direct collaborations with artisans and limited-batch production, we also experiment with eco-conscious materials such as bamboo fibres and recycled PET fabrics. 4.What is the biggest challenge facing India’s handloom sector today? One of the biggest challenges is changing the perception that handloom belongs only to traditional wear. We believe handloom deserves a place in contemporary fashion. At the same time, we’re working towards creating greater value for artisan communities by reducing dependence on intermediaries and promoting fair recognition for their craftsmanship. 5.What does National Handloom Day mean to Naeth? For us, National

Kawaii by Lavika Singhvi | Udaipur

Founded by Lavika Singhvi, a Udaipur-born entrepreneur with a deep connection to India’s artistic heritage, Kawaii is redefining luxury sarees through the lens of wearable art. Inspired by Rajasthan’s rich cultural legacy, Lavika brings together rare handcrafted traditions from across India, including Pichwai, Ajrakh, Madhubani, Batik, and Bandhani. As a Pichwai Certified and ODOP Verified brand, Kawaii works directly with master artisans to preserve authenticity and support traditional craftsmanship. Each saree is envisioned as a timeless heirloom, celebrating heritage, artistry, and the stories woven into every creation. 1.Tell us about your brand and how it is helping preserve and promote India’s rich handloom heritage. Kawaii was born from my desire to transform India’s rich artistic heritage into wearable art for the modern woman. Growing up in Udaipur, a city surrounded by art, culture, and royal traditions, I developed a deep appreciation for the craftsmanship and stories behind Indian textiles. Through Kawaii, we bring together diverse Indian art forms such as Pichwai, Madhubani, Batik, Ajrakh, and Bandhani on luxurious handloom fabrics. Our focus is on preserving authenticity while presenting these traditional crafts in a contemporary format. As a Pichwai Certified and ODOP Verified brand, we work closely with original artisans and artists, ensuring their skills are recognised, valued, and carried forward to future generations. 2.Which weaving traditions or artisan communities do you work with, and what makes their craftsmanship unique? We work with artisan communities across India, including Pichwai artists from Udaipur, Madhubani artists from Bihar, Ajrakh craftsmen from Gujarat and Rajasthan, Bandhani artisans, Batik artists, and traditional handloom weavers. Each craft represents generations of knowledge and storytelling. Pichwai is deeply connected to Rajasthan’s cultural and spiritual heritage, with artists creating intricate hand-painted narratives. Madhubani celebrates symbolic storytelling through detailed motifs, while Ajrakh and Batik showcase complex dyeing techniques perfected over

GAURANG by Gaurang Shah I Hyderabad

GAURANG is one of India’s foremost luxury handloom brands, renowned for reviving and reimagining the iconic Jamdani weave. For over three decades, Gaurang Shah has worked alongside artisan communities across India, combining traditional craftsmanship with contemporary design to create timeless textiles. Through its dedicated loom clusters, GAURANG has empowered over a thousand artisans while preserving India’s rich weaving heritage through innovation, skill development, and sustainable livelihoods. 1.Tell us about your brand and how it is helping preserve and promote India’s rich handloom heritage. For me, GAURANG has always been about textiles before fashion. My journey began with a fascination for handwoven fabrics and evolved into a lifelong commitment to preserving India’s weaving traditions, particularly the intricate Jamdani weave. Working closely with artisan communities, we have built loom clusters that strengthen weaving ecosystems, encourage innovation, and create opportunities for traditional skills to flourish. Through our collections and showcases across India and internationally, I strive to present Indian handlooms as timeless works of art that remain relevant to contemporary audiences while staying true to their heritage. 2.Which weaving traditions or artisan communities do you work with, and what makes their craftsmanship unique? I work extensively with Jamdani weavers and artisan communities across Telangana, Andhra Pradesh, and several textile clusters throughout India. Through the GAURANG loom clusters, we collaborate with artisans to develop fine cottons, silks, and innovative handwoven textiles while preserving the integrity of traditional weaving techniques. What makes Jamdani extraordinary is its painstaking process: every motif is woven by hand, thread by thread, directly on the loom. The precision, patience, and craftsmanship involved ensure that every sari is unique, carrying the unmistakable signature of the artisan who created it. 3.Sustainability is at the heart of handloom. What ethical or sustainable practices does your brand follow? Handloom is inherently sustainable, relying on

5 Viral Shopping Apps Dominating Gen Z Trends

Gen Z shopping in India is fast, trend-driven and completely digital, with fashion apps shaping what’s in and what’s out. From viral styles to budget-friendly finds, these platforms make it easy to build a wardrobe with just a few taps. Here are five of the best shopping apps Gen Z is obsessed with right now, curated by Sunerii Vennam. Shopping today goes far beyond malls and offline stores. With just a few taps, you can build an entire wardrobe, whether it’s trend-led pieces or a carefully curated personal style. From Y2K revivals to ever-evolving microtrends, fashion is moving faster than ever. And somehow, our carts are filling up even faster. From aesthetic outfits to budget-friendly basics, these are the five apps Gen Z in India can’t get enough of right now. Savana: The Rising Favourite Savana has become a go-to app for people chasing trendy, Pinterest-inspired looks because it’s not just budget-friendly but also known for its new type of sales almost every week. This makes Savana one of the best apps for buying daily essential outfits or the best outfit maker for your next event. The app stands out because its collections often match current trends, making it popular among shoppers who enjoy experimenting with styles. Sunerii’s Favourites: Unique tops and versatile jewellery Newme: Fashion That Understands Gen Z Newme feels like an app built specifically for younger shoppers. The styles are bold, trendy and often inspired by what is currently popular online. The main fan favourites from this store are dresses and bodycons. Newme is expanding its base by also opening offline stores in multiple states across the country, such as Hyderabad, Bangalore, Delhi and more. If keeping up with trends is important, Newme has become a familiar name. Sunerii’s Favourites: Bodycon dresses and hoodies/ sweatshirts Littlebox India: