THE PURRFECT FITS FOR YOUR PAWFECT COMPANIONS

YASHIKAA SHEKAR talks to GAURI HUKKERI, explaining the idea behind Label Auro and how it seeks to change the way we dress our pets.

An ever-growing demand for pet clothing has allowed for brands like Label Auro to emerge, addressing the gap in the market that is comfortable and stylish yet affordable clothing options for our beloved pets.

It is thus time to dress your pawesome friends in some cute and trendy outfits! Based out of Bengaluru, Label Auro’s designs range from adorable dresses to festive fits and trendy scarves to professional-looking wear! With a philosophy that says every pet deserves the best of the best, Auro makes sure that your pet has the perfect wear to be stylish and comfortable, while joyfully flaunting its personality.

THE PURRFECT FITS FOR YOUR PAWFECT COMPANIONS

Yashikaa Shekar, the prime mover of the venture, says that the brand is close to her heart, since the idea of starting the venture popped up when she was experimenting with all kinds of fits for her chocolate brown labrador named Auro. As Auro turned one, Yashikaa thought of making something special, and hence, Label Auro was established as a clothing brand for pets.

“My pup, Auro, is a sweetheart who loves wearing and tearing clothes. After loads of trial and error, we are now able to execute anything and everything our clients want for their pooches and cattos,” Yashikaa says.

When asked about which order she enjoyed creating the most, Yashikaa exclaims that it was an order for a denim jacket with embroidery for a labrador, that would complement his personality. As a person who loves experimenting with things and taking challenges, Yashikaa would love to expand the label to make outfits for animals beyond the classical dog and cat.

From making customized products to delivering orders in bulk, Label Auro caters to all sorts of requests. As Yashikaa comments, “We don’t believe in one size fits all. We cater to all sorts of customisation and create unique masterpieces.”

If you’ve been looking for a brand that allows customization of clothing for pets at an affordable price, Label Auro is undoubtedly your go-to place. What’s more, 10% of Label Auro’s profits are donated to animal welfare. It’s time to surprise your furry friends with a pawfect pack of happiness!

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