Evil Eye Jewellery trend

Evil Eye Jewellery trend - Hashtag Magazine

Evil Eye is a truly democratic concept, evading religious barriers. The concept of the evil eye had existed and still exists in multiple cultures of Greece, Rome, Turkey, and India. This strong belief is the reason behind the craze with evil eye jewellery. P. Manisha gives a lowdown about the trend and its significance. 

Evil Eye from the cultural perspective

Indian hamsa hand with eye. spiritual ethnic ornament, vector illustration

Quite popular in the Mediterranean and Asian regions, the evil eye jewellery holds a sacred and holy significance. As mentioned in many religious and cultural texts including Quran and Bible, the eye is believed to be a powerful human organ capable of radiating positive or negative energies.

Thus, an enviable or a stare filled with hatred, commonly known as nazar in India is said to be the harbinger of negativity or bad luck. To combat this, evil eye jewellery originated as a sort of charm mostly bestowed as a gift from loved ones in history.

Evil Eye Jewellery in the modern world

The modern world is a mixture of firm believers and atheists, thus in this scenario, the evil eye jewellery personifies as both beautiful jewellery and strong charms. To all the fashionistas as well as believers, the evil eye jewellery comes in many colours, each holding its significance explained below-

Blue Evil Eye: Symbolizes hope, peace, and protection

Red Evil Eye: Represents courage and strength

Black Evil Eye: Prosperity and Power

White Evil Eye: Purity, focus and overcoming obstacles

Green Evil Eye: Success, Health, freedom, and happiness

Yellow Evil Eye: Relief and Concentration

Purple Evil Eye: Imagination and Relationships

Orange Evil Eye: Commitment and Motivation

Brown Evil Eye: Protection from elements of nature

Transparent Evil Eye: Sanity and clarity

Evil Eye Jewellery from Pipa Bella by Nykaa Fashion

Evil Eye Popularity among celebrities-

From Kim Kardashian to Gigi Hadid, many celebrities have taken a liking and started the trend of evil eye jewellery. Gigi Hadid and her former partner Zayn Malik wished for their first pregnancy with 14k gold evil-eye bracelets.

The Duchess of Sussex, Meghan Markle also debuted a series of evil eye accessory collections that instantly became a hit.

The luxe fashion house, Outhouse; Janavi’s Talisman collection, Olivia Dar’s collection, and the currently biggest fashion retail business Nykaa endorse and sell evil eye jewellery collection as an independent section in their stores. 

Be it as the most featured form of necklaces, or bracelets, the evil eye jewellery has also overpowered the fashion accessories of earrings, rings, anklets and even mangal sutras.

The collection of jewellery is also one of the best gifting options since it perfectly engulfs the emotional aspect uncompromising on the styling and fashion sense.

Some of the brands having the Evil Eye Jewellery collection include TALISMAN, EK, Evil Eyes India, Swaasha, Joker & Witch, Nykaa Fashion and more.

Conclusion: Whatever significance the jewellery might hold, it has been proven that this jewellery certainly stands as a style statement- the ancient gravity and the cult mysteriousness adding to the charm of this charm.

Leave a comment

Your email address will not be published. Required fields are marked *

Wedding Gifting: Favours Guests Will Actually Keep

Handcrafted Pottery & CeramicsMugs, bowls and décor pieces that double as artistic keepsakes. Luxury Tea & Coffee BoxesPremium teas, speciality coffees and elegant accessories, sophisticated and actually useful. Mini Plants & TerrariumsLittle greens and personalised terrariums that symbolise growth and new beginnings. Personalised CandlesScented candles with names, initials, wedding dates or messages. Personalised JewelleryInitials, birthstones or custom charms guests can treasure. Custom Travel KitsStylish pouches, passport holders and luggage tags, personalised for each guest. Personalised Perfume & AttarGuests pick their favourite fragrance, a luxurious and deeply personal favour. Live Performances at the Wedding: Entertainment Guests Will Talk About Caricature ArtistLive artists sketch quirky, personalised caricatures of guests, a fun keepsake to take home. Interactive Photo BoothFrom 360° videos to AI portraits, booths let guests pose creatively and share moments instantly. Aerial PerformersGraceful aerial dancers and acrobats add drama to cocktail nights, sangeets and receptions. Candid Dhol & BaraatHigh-energy dhol beats, dancing guests and spontaneous baraat moments capture the true spirit of an Indian wedding.

The Rental Revolution: How to Dress for Every Wedding Function Without Breaking the Bank

Buying a bridal lehenga or a groom’s sherwani for a single-day wear can burn a serious hole in your wedding budget, but it doesn’t have to. From bridal couture to groom’s sherwanis and guest outfits, renting wedding wear is fast becoming a smart, sustainable way to look your best without the steep price tag. Stage 3One of the most well-known names in the rental space, Stage 3 deals specifically in high-fashion, designer-label outfits. If you’ve had your eye on a Sabyasachi bridal lehenga or a Varun Bahl sherwani but can’t justify the purchase price, this is where you’d find it: a way to wear real designer couture for a fraction of the retail cost, without it sitting in a cupboard afterwards. Rent It BaeBeyond ethnic wear, Rent It Bae also stocks Western outfits and wedding accessories, so it works well if you’re dressing for a cocktail party or reception gown as much as a traditional ceremony. Grooms can rent sherwanis and tuxedos, and the brand runs a subscription-style ordering model with delivery across a wide network of cities. Rent An AttireWith physical stores in Pune, Delhi and Dehradun, this one stands out for its menswear depth: sherwanis, bandhgalas, tuxedos and other groom essentials sit alongside a full bridal and bridesmaid line. It also carries designer names like Sabyasachi, Amit Aggarwal, Dolly J, Pallod, Kalki and Kora, and extends rentals to groomsmen blazers and pre-wedding shoot outfits. Style on Rent (Pune)Based in Shivajinagar, this store keeps a large in-house inventory of over 500 outfits, spanning premium bridal lehengas, designer sherwanis, gowns and general ethnic wear. It’s a solid pick if you want to try on options in person rather than order sight unseen, and it caters to both brides and grooms under one roof. Jain Collections (Mumbai)Located in Borivali, this showroom

Wear It Beyond the Wedding: The New Rules of Bridal Jewellery

Mohar Jewels, the Mumbai fine jewellery house founded by Nakul and Priyanka Jain and rooted in a three-generation legacy of gemstones and craftsmanship, sees 2026 bridal jewellery becoming more personal, versatile and made to be worn long after the wedding. Here, the brand shares the trends brides are turning to, from coloured gemstones to detachable polki. Bridal Jewellery Trends 2026Bridal jewellery is becoming more personal, versatile and expressive. Brides are moving beyond jewellery worn only on the wedding day and want pieces that become part of their wardrobe for years. Coloured gemstones, particularly emeralds, rubies and sapphires, are gaining importance alongside classic diamonds and polki, adding colour and individuality. There’s also growing interest in refined layering, detachable pieces and jewellery that can be styled in multiple ways across celebrations. Compared to 2025, when statement sets and traditional silhouettes were still dominant, 2026 is more considered: brides are mixing heritage-inspired elements with contemporary silhouettes rather than committing to one uniform look. Balancing Tradition and PersonalityThe balance comes from respecting the craft while letting the design evolve. Traditional elements like polki, diamonds and coloured gemstones are presented through cleaner silhouettes, unexpected combinations and contemporary proportions, such as classic polki and emerald pieces alongside baguette diamonds, unusual gemstone cuts and more minimal designs. The modern bride wants jewellery that feels like an extension of her personality, not something chosen purely because it’s traditional. The idea isn’t to choose between heritage and modernity, but to make the two coexist in one piece. Dressing Every Celebration Each celebration has its own mood, and jewellery should complement it rather than compete. For daytime functions like haldi and mehendi, think lighter, versatile pieces: delicate polki chains, gemstone earrings, refined bracelets and rings that can be layered, plus detachable polki necklaces. For grand evening receptions, jewellery turns dramatic,

The Biggest Groom Fashion Trends of 2026: Modern Indian Menswear

What are the key trends you see emerging for grooms in 2026? How is menswear evolving beyond the traditional sherwani? Menswear is becoming much more exciting. The sherwani will always have its place, but now there are shorter proportions, beautifully cut bandhgalas, layered tailoring, relaxed trousers and jackets that bring Indian craft into a more international silhouette. I also see grooms becoming more interested in texture and tone-on-tone embroidery rather than only very ornate surface work. For me, jewellery is becoming part of that evolution too: brooches and collar pins can completely transform a very clean, contemporary look. Are today’s grooms becoming more experimental with colour, silhouettes, layering and accessories? Completely! Men are far more involved in the process now. They are open to colour, embroidery, jewellery and interesting proportions. Even traditional ivory can become very modern through texture, layering or tone-on-tone craftsmanship. And I love seeing men enjoy fashion rather than treating their wedding outfit as something they simply have to wear. How important are details such as jewellery, footwear, brooches, layering and personalised embroidery in completing a groom’s look? They can completely change menswear. I particularly love brooches and collar pins from our jewellery collection because they let a groom add personality and preciousness without overwhelming the look. A beautifully crafted brooch on a bandhgala or a pair of collar pins can become the focal point. The important thing is editing. Every detail should feel intentional; you don’t need to wear everything at once. What are the three top absolute must-haves in a contemporary groom trousseau? A beautifully tailored bandhgala, an impeccably crafted kurta set that can be worn repeatedly, and one great ceremonial look- whether that is a sherwani or something more individual. And while technically that makes four, I would always add a great piece of

You May Also Like

Connect with us