Gulmohar Calcutta is a contemporary textile label rooted in Bengal’s rich handloom heritage. The brand seamlessly blends research, design, and artisan collaboration to create timeless handwoven textiles that honour traditional craftsmanship while embracing modern aesthetics. Working closely with weaving communities across Bengal, Gulmohar Calcutta is committed to preserving indigenous techniques, empowering artisans, and ensuring that handloom continues to thrive as a living cultural practice. 1. Tell us about your brand and how it is helping preserve and promote India’s rich handloom heritage. At Gulmohar Calcutta, we believe India’s handloom traditions are living knowledge systems, not relics of the past. Every textile we create reflects generations of craftsmanship, history, and cultural memory. We work closely with artisan communities to revive traditional weaving vocabularies, document indigenous knowledge, and reinterpret heritage techniques for contemporary audiences. Beyond creating textiles, we invest in artisan education, design development, and knowledge sharing so that these crafts remain culturally relevant and economically sustainable for future generations. 2.Which weaving traditions or artisan communities do you work with, and what makes their craftsmanship unique? We primarily work with artisan clusters across Bengal, specialising in Jamdani weaving and traditional Kantha embroidery. What makes these crafts extraordinary is the entirely handmade process. Jamdani motifs are woven directly onto the loom, thread by thread, while Kantha transforms fabric through delicate running stitches that tell stories through texture and pattern. Every piece is unique, carrying the individual artistry and skill of the artisan who created it. 3.Sustainability is at the heart of handloom. What ethical or sustainable practices does your brand follow? For us, sustainability begins with the handloom itself. We work directly with artisan communities, ensuring transparent partnerships and fair wages while eliminating unnecessary intermediaries. Our collections are produced in small batches following a slow-fashion philosophy that minimises waste and values quality over

At Hashtag Magazine, we bring you the hottest and most exciting product launches in the market, from beauty and wellness to fashion, tech, and lifestyle essentials. Whether you’re looking for the newest skincare must-haves, game-changing gadgets, or stylish fashion trends, we’ve got you covered! Dipsy Malli Malli Moisturiser Price: 1,999 Dipsy’s debut skincare launch, Malli Malli, brings together Indian botanicals and modern skincare science in a thoughtfully formulated everyday moisturiser. Designed for all skin types and suitable for both men and women, the lightweight formula delivers a soft matte finish without leaving behind any greasy residue, making it especially well-suited to India’s humid weather. At the heart of the formulation is coriander seed oil, a native ingredient known for its antioxidant-rich, soothing and brightening properties. It is complemented by kokum butter and mango butter, which provide deep yet non-comedogenic hydration while helping maintain the skin’s moisture barrier. Neroli oil adds calming and skin-conditioning benefits, along with a subtle natural floral scent that enhances the application experience. What makes Malli Malli stand out is its claim of up to 48 hours of hydration while maintaining a breathable, weightless feel. It also doubles as a makeup primer, creating a smooth canvas that helps makeup sit comfortably throughout the day. The texture absorbs quickly, leaving skin feeling soft, balanced and refreshed rather than heavy or sticky. For those looking for a clean, multifunctional moisturiser that blends the goodness of Indian botanicals with science-backed performance, Dipsy’s first offering is a promising addition to the daily skincare routine. OZiva Hair Actives + Shilajit: A Daily Hair Wellness Solution for Men OZiva has introduced Hair Actives + Shilajit, a clinically tested, plant-based supplement designed to address the root causes of hair fall in men, including hormonal imbalances, lifestyle stress and nutritional deficiencies. The convenient effervescent tablet

Everyday Wellness— from Haircare to Better Sleep by Wow Skin Science Price: Rs. 399 onwards Wellness routines today extend far beyond basic beauty, and brands are increasingly creating products that support both personal care and overall well-being. From nourishing haircare to supplements that promote better rest, products like the WOW Skin Science Petal Muse Body and Hair Perfume Mist, WOW Skin Science HyaNeon Bond Repair Moisturizing Shampoo, WOW Skin Science Scalp Reboot Pre-Shampoo, and Zensium Magnesium Glycinate Tablets highlight this holistic approach. The WOW Skin Science Petal Muse Body and Hair Perfume Mist is a lightweight fragrance designed for both hair and skin. Unlike heavier perfumes, it offers a refreshing floral scent that can be used throughout the day. Hair mists are typically formulated with conditioning ingredients so they refresh strands without drying them out, making them ideal for everyday use. For haircare, the HyaNeon Bond Repair Moisturizing Shampoo focuses on repairing damaged strands while maintaining hydration. The formula includes hyaluronic acid, peptides, and plant keratin, ingredients known to strengthen hair bonds, improve elasticity, and lock in moisture. The sulphate-free formula gently cleanses while helping restore shine and smoothness to dry or chemically treated hair. The Scalp Reboot Pre-Shampoo complements the routine by preparing the scalp before cleansing. Infused with vitamins like B3 and hydrating ingredients, it helps remove buildup, nourish the scalp, and create a healthier base for stronger hair. Completing the wellness cycle is Zensium Magnesium Glycinate Tablets, designed to support relaxation and sleep. Magnesium glycinate is known for its high absorption and is widely used to help reduce stress, relax muscles, and improve sleep quality. Together, these products reflect a growing trend: wellness brands now offer solutions that care for everything, from healthier hair to more restful nights. Pixi Skintreats for Everyday Glow Price Rs: 1070 /-

A quick look at the latest products making waves in the beauty, wellness, and lifestyle space. Hashtag Magazine takes a closer peek at what’s new on the shelves and worth adding to your routine. Gracia Cero – A Mindful Way to Celebrate Gracia Cero by Kantala Spirits introduces a modern, inclusive way to celebrate, especially when not everyone at the table chooses to drink alcohol. Positioned around the idea of mindful drinking and personal choice, the beverage allows people to participate in social rituals, raising a glass, sharing a toast, without pressure or compromise. Recognised as India’s first non-alcoholic agave drink, Gracia Cero is completely alcohol-free (0% ABV) and sugar-free, containing only four calories per serving, making it an appealing option for wellness-focused consumers and those seeking lighter alternatives. Crafted with the natural goodness of agave, it offers a refreshing and flavourful experience without the heaviness or next-day fatigue associated with alcohol. The drink is available in two vibrant variants Raw ’n’ Wild Mango and Pineapple Piñata, bringing a playful tropical twist to alcohol-free beverages while maintaining a premium, celebratory feel. Whether served neat, lengthened with soda, or used in creative mocktails, Gracia Cero fits seamlessly into intimate dinners, date nights, and social gatherings. By blending flavour, inclusivity, and wellness, Gracia Cero reflects the growing shift toward balanced lifestyles and mindful drinking, proving that zero-alcohol options can still feel sophisticated, festive, and enjoyable. Saffron Rush – Anti-Aging Saffron Night Cream The Saffron Rush Anti-Aging Saffron Night Cream is a nourishing overnight treatment formulated to help restore skin while you sleep. Infused with saffron and acai extract, the cream is rich in antioxidants that help combat visible signs of ageing caused by environmental stress and free radicals. These ingredients work to support collagen production, helping improve skin elasticity, reduce the appearance