From rose quartz tucked into handbags to amethyst clusters doubling up as bedside décor, crystals have quietly made their way from niche spiritual circles to the everyday routines of a generation searching for balance. In a world obsessed with self-care, manifestation, and mindful living, these shimmering stones have become more than just beautiful objects. Across India, a new wave of homegrown brands is redefining how people engage with crystals. What was once limited to a handful of metaphysical stores has evolved into thoughtfully curated businesses offering everything from ethically sourced stones and crystal jewellery to workshops, energy healing, and personalised spiritual experiences. Backed by growing communities and a desire to make alternative wellness more approachable, these brands are proving that spirituality can be both deeply personal and beautifully modern. Meet the homegrown brands bringing a touch of magic, mindfulness, and meaning to the country’s thriving spiritual wellness space. Top 6 Homegrown Brands Fueling India’s Crystal Wellness Boom Crystals by Riya: What began as curiosity eventually became a life-changing journey for founder Riya Jain. After completing her MBA and working in the corporate world, she found herself drawn to something more meaningful. Fascinated by crystals and spiritual wellness, she left her job to launch Crystals by Riya, which has now completed six years and fulfilled over 50,000 orders. Customisation remains one of the brand’s defining pillars. “We believe jewellery should tell a personal story,” says Jain. “We work closely with our clients to transform their ideas into meaningful pieces they can cherish for years.” More than sales, she values the community the brand has built, adding, “Many of our customers return to us not just for products, but because they resonate with the values we stand for.” Having watched the spiritual wellness space evolve, Jain believes people are becoming “far more

There’s a version of Goa that doesn’t try too hard to be seen. It’s quieter, a little more contained, and far more rewarding if you let yourself slow down. That’s the space Elements by Rosetta fits into. Set in Varca, slightly removed from the busier stretches, the property feels designed to hold you in, not isolate you, but gently detach you from everything outside. You’re close enough to the beach, but not constantly aware of it. Instead, the focus stays within, on space, light, and how you move through it. The layout is simple but effective. Low-rise blocks frame a central pool that becomes the heart of the property. Most rooms face into it, so no matter where you are, there’s always a visual connection to water. Check-in is smooth, without the usual over-explaining. You’re handed fresh coconut water, branded, yes, but still refreshing enough to land in your room, within minutes. Room tariffs typically range from ₹10,000 to ₹15,000, with higher rates for premium categories. The jacuzzi room with direct pool access is easily the one to pick. It changes the way you use the space entirely. You’re not scheduling pool time, you’re stepping in and out of it between everything else. The pool itself carries most of the day’s energy. Some people are stretched out with books, some in the water, others parked by the poolside bar, which adds just enough movement to keep things from feeling too still. It never tips into being loud, which is what makes it work. Mornings are slow. Afternoons are slower. Evenings naturally find their way back to the jacuzzi or a quiet corner of the property. It’s indulgent, but in a way that doesn’t feel forced. Beyond the obvious, the property is fairly well-rounded. There’s a small game room, a gym,

With her professional base in Dubai and strong roots in Delhi, Eshanka Wahi brings together global business acumen and deeply personal purpose. An alumna of the European Business School, London, where she earned her Master’s in International Business, and a BCom (Honours) graduate from Delhi University, her academic foundation is firmly strategic. But her real education, she says, came from lived experience. At 21, she returned to India to build her first company from the ground up. “Those early years taught me resilience, decision-making, and the courage to build something from scratch,” she reflects. By 23, she had expanded independently into Dubai, navigating a new culture and market. Each transition strengthened her belief in “intentional growth, self-leadership, and manifestation backed by consistent action.” Wellness as Philosophy Eshanka describes her professional identity as rooted in holistic wellness, conscious living, and culinary nutrition. “My work is not confined to a single title; it is an extension of my beliefs and the way I choose to live,” she shares. Her journey into wellness unfolded organically. What began as personal exploration evolved into a calling. “Wellness was never just an interest; it was a philosophy and a responsibility.” Through recipes, products, and immersive experiences, she aims to simplify well-being. “Wellbeing is not a luxury; it is foundational to how we show up in every role we play.” Soul-Driven Creation What distinguishes her brand is alignment. “Everything I create is deeply soul-driven,” she says. Nothing is trend-led or mechanical. Her recipes use ingredients she personally trusts; her products reflect practices she follows; her retreats are designed to foster genuine reconnection. “This alignment between my beliefs, my lifestyle, and my work naturally differentiates me,” she explains. “Everything is built from authenticity, intention, and soul.” A Pandemic Pivot During COVID-19, her primary company in corporate events and

Anshuka Parwani’s life has always revolved around movement, but its meaning has evolved with time. A holistic wellness practitioner and celebrity yoga expert, she grew up learning yoga under her mother’s guidance, building an early foundation in mind-body awareness. Alongside that, she was a competitive athlete and went on to become a national-level gold medalist swimmer. Later, she trained as a commercial pilot, an experience that shaped her discipline, focus, and resilience. But it was a serious accident over a decade ago that altered her trajectory. “My recovery journey through yoga did not just rebuild my physical strength,” she reflects, “it transformed my understanding of healing, inner power, and holistic health.” That period of rebuilding reshaped not just her body, but her philosophy. Today, she channels that lived experience into her work, helping others discover strength, balance, and conscious living. Wellness as Foundation Anshuka describes herself as a wellness entrepreneur and educator. “I want people to reconnect with their bodies and their inner selves, and build strength in a holistic and sustainable way,” she says. Her approach is rooted in firsthand transformation, through movement, breathwork, mindful living, and conscious nutrition. For her, wellness is not indulgence; it is infrastructure. “When people feel stronger, calmer, and more balanced, it changes the way they live and relate to the world,” she explains. Personalised, Not Performative What sets her apart is her bio-individual approach. “No two bodies are the same, and wellness should reflect that uniqueness,” she says. Blending traditional yoga with functional movement and scientific application, she prioritises sustainability over spectacle. She rejects extremes and trend-driven practices. Instead, her philosophy centers on consistency, integrity, and authenticity. “Wellness is not about shortcuts,” she emphasises. “It’s about building a foundation that supports you for life.” Building Beyond the Studio From private sessions to retreats,