Beauty, Fashion

Breaking The Stigma with Anusha Dandekar

Introducing BrownSkin Beauty, a ground-breaking start-up founded by a renowned television host and former VJ Anusha Dandekar. With a passion for breaking barriers and promoting diversity, this innovative venture is dedicated to celebrating and uplifting women with dark skin tones. BrownSkin Beauty is inspiring women to embrace their unique beauty and celebrate their cultural heritage. Hashtag Magazine captures the journey…

From being a VJ, actress, television host, and judge on India’s Next Top Model to now launching a beauty skincare brand with a message, tell us a little about your entrepreneurial journey.

It’s been a completely new experience for me creatively, mentally and physically. It’s incredible to create products and learn so much about ingredients and various formulas for the skin. You also learn to be patient because you want to get it perfect and I can’t stop testing the products until I’m happy with every bit of the product from ingredients to the packaging to the way we advertise it. I think with being on camera, I had to just focus on that, whether it was hosting, acting, or singing, and I would shoot and leave. Here it’s a million things happening at once and it never ends, even when you get home!

Why did you choose to launch a skincare brand specifically for brown skin women? Any personal experience or stigma?

I think for Indian skin and brown skin all over the world, it was important to change the narrative, be inclusive and also have representation for an entire colour that was more or less abandoned by the beauty industry. I have been a brown girl, who grew up in Australia and I wanted to fit in with the kids all the time, so I would hide my culture a lot. I didn’t have anyone representing me and making me feel a part of anything. As I got older, I had to build that path for myself and luckily I come from a family that never told me being brown is bad. So, I started this because I wanted everyone to feel empowered with products that are specifically designed for our skin type. After all, we have problems like hyperpigmentation, melasma etc., but being Brown is NOT and shouldn’t be the problem!

Being Brown is NOT and shouldn’t be the problem!

Starting a brand that targets dark skin people in a country that’s obsessed with fair skin can be quite a challenge, how has the project taken off so far?

It feels like a one-woman army sometimes and then once I hire girls for the company and educate them on the same, it feels great to see them understanding so much more in-depth how serious a problem and how brainwashed we are as a society, nation and world! We have customers ask if this will make you “browner” because they thought it might be the opposite effect to Fair and lovely which promises “Fairer skin”. I wish people knew there is no cream in the world that can make your skin lighter and that bleaches are very harmful. And BrownSkin beauty is not and doesn’t want to change you, it wants to enhance you and make you feel proud to be brown and comfortable in your skin #filterfree. So, we are doing well, but believe me, we have a long, long way to go for it to make a massive impact.

Tell us a little more about your line, how different is it from what we have in the market?

We use safe chemicals and natural ingredients with the perfect blend; we really take into consideration our weather for each range. We think about the different skin types during different seasons. We focus on the majority of skin problems in our country and how we can help minimise them and still be for the majority of people to use. If you are completely new to skincare, we know how confusing and intimidating it can be, so we created sets for you and you get free merchandise with each set! So, it makes a great gift as well. We aren’t time-consuming yet so effective.

I think for Indian skin and brown skin all over the world, it was important to change the narrative, be inclusive and also have representation for an entire colour that was more or less abandoned by the beauty industry.

Our products do not dry your skin out or make it greasy. Our sunscreen is also the best in the world and I vouch for that. So really just an honest brand doing honest things and also giving 5 percent of profit to help girls finish their education, our foundation is called Beyond Brown Skin… so not only do we want you to feel good about yourself but also feel good that you helped someone through your purchase. Also, we use glass packaging as much as we can to help the environment and overall, we genuinely want to see everyone see themselves differently in the best way possible and that’s beautiful.

How do you see your beauty brand evolving in the future? What are your plans/ strategies going forward?

I want to take it worldwide! A “made in India” brand created by Indians would feel so incredible. Helping change the narrative here and all over would make me feel so proud and help so many feel included and confident! I also want to start BrownSkin Boy, BrownSkin Mumma, and BrownSkin Baby… but all in good time!

How different is being an entrepreneur from being an artist?

They are quite different, both require incredible patience as things can change any minute, stamina as hours can be long, creativity because you are building a show or products, and passion because if you put your whole heart into it, your audience knows and can feel it! And I love both things I do so it never really feels like work unless there is paperwork! Yet still, they are very different because when I come home from a shoot, I switch off. BSB never ends.

How do you balance your career between work, business, and personal commitments?

I think a human has time to make for any of these things if they want to. And for me, work and business have always been things I enjoy and can immerse myself into. I also believe personal commitments are important and you have to make time for them, I just also believe if you need some alone time to be with your own energy after long days, that’s healthy also.

Helping change the narrative here and all over would make me feel so proud and help so many feel included and confident!

What next, any other interesting projects on the cards?

I have a Marathi film coming soon and another project in the pipeline that I can’t talk about right now. But I am excited about different things this year!

Quick takes:

What’s your daily skincare routine?
Thirst trap Face wash, Immortal face cream, and SunLit tinted sunscreen serum, all from my BrownSkin beauty range.

What are your top skin rules?
Always take make-up off and do a night time routine to relax and let your skin breathe. Stay away from sugar and dairy as much as possible. Exercise to release all toxins from your body and mind. Say kind words to yourself when you look in the mirror.

Must have in your beauty bag?
Lip gloss, studio fix by Mac, cream blush by Nars, my tinted sunscreen serum, Sunlit by BrownSkin beauty.

One mantra you swear by.
Love yourself or change till you do. And the kinder you are to yourself, the better your mind and body will feel and it will show, glow!

March 31, 2023

Naeth: Contemporary Fashion by Kerala Designers Jithu & Vishnu

Founded by mechanical engineering graduates and classmates Jithu Gopakumar and Vishnu Girija Gopal, Naeth is a contemporary fashion label from Kerala that bridges heritage with modern design. Inspired by the state’s rich textile traditions, the duo transforms handloom into contemporary silhouettes through innovative fabrics, technical textiles, and thoughtful craftsmanship. Their vision is simple yet powerful: to make India’s weaving traditions relevant for today’s generation while preserving the stories behind every thread. 1.Tell us about your brand and how it is helping preserve and promote India’s rich handloom heritage. At Naeth, we reinterpret traditional handloom through contemporary fashion. Our collections transform heritage textiles into modern, wearable silhouettes that appeal to younger audiences while preserving the craftsmanship, stories, and cultural significance woven into every fabric. 2.Which weaving traditions or artisan communities do you work with? We work closely with the weavers of Balaramapuram, Kerala, a community renowned for its centuries-old weaving tradition. Their handcrafted sarees and mundus are celebrated for their precision, purity, and exceptional craftsmanship, making every textile a reflection of Kerala’s rich cultural legacy. 3.How does your brand support sustainability and responsible craftsmanship? Sustainability is central to our design philosophy. We upcycle traditional handloom textiles into contemporary garments, reducing waste while extending the life of these fabrics. Alongside direct collaborations with artisans and limited-batch production, we also experiment with eco-conscious materials such as bamboo fibres and recycled PET fabrics. 4.What is the biggest challenge facing India’s handloom sector today? One of the biggest challenges is changing the perception that handloom belongs only to traditional wear. We believe handloom deserves a place in contemporary fashion. At the same time, we’re working towards creating greater value for artisan communities by reducing dependence on intermediaries and promoting fair recognition for their craftsmanship. 5.What does National Handloom Day mean to Naeth? For us, National

Fashion

Kawaii by Lavika Singhvi | Udaipur

Founded by Lavika Singhvi, a Udaipur-born entrepreneur with a deep connection to India’s artistic heritage, Kawaii is redefining luxury sarees through the lens of wearable art. Inspired by Rajasthan’s rich cultural legacy, Lavika brings together rare handcrafted traditions from across India, including Pichwai, Ajrakh, Madhubani, Batik, and Bandhani. As a Pichwai Certified and ODOP Verified brand, Kawaii works directly with master artisans to preserve authenticity and support traditional craftsmanship. Each saree is envisioned as a timeless heirloom, celebrating heritage, artistry, and the stories woven into every creation. 1.Tell us about your brand and how it is helping preserve and promote India’s rich handloom heritage. Kawaii was born from my desire to transform India’s rich artistic heritage into wearable art for the modern woman. Growing up in Udaipur, a city surrounded by art, culture, and royal traditions, I developed a deep appreciation for the craftsmanship and stories behind Indian textiles. Through Kawaii, we bring together diverse Indian art forms such as Pichwai, Madhubani, Batik, Ajrakh, and Bandhani on luxurious handloom fabrics. Our focus is on preserving authenticity while presenting these traditional crafts in a contemporary format. As a Pichwai Certified and ODOP Verified brand, we work closely with original artisans and artists, ensuring their skills are recognised, valued, and carried forward to future generations. 2.Which weaving traditions or artisan communities do you work with, and what makes their craftsmanship unique? We work with artisan communities across India, including Pichwai artists from Udaipur, Madhubani artists from Bihar, Ajrakh craftsmen from Gujarat and Rajasthan, Bandhani artisans, Batik artists, and traditional handloom weavers. Each craft represents generations of knowledge and storytelling. Pichwai is deeply connected to Rajasthan’s cultural and spiritual heritage, with artists creating intricate hand-painted narratives. Madhubani celebrates symbolic storytelling through detailed motifs, while Ajrakh and Batik showcase complex dyeing techniques perfected over

Fashion

GAURANG by Gaurang Shah I Hyderabad

GAURANG is one of India’s foremost luxury handloom brands, renowned for reviving and reimagining the iconic Jamdani weave. For over three decades, Gaurang Shah has worked alongside artisan communities across India, combining traditional craftsmanship with contemporary design to create timeless textiles. Through its dedicated loom clusters, GAURANG has empowered over a thousand artisans while preserving India’s rich weaving heritage through innovation, skill development, and sustainable livelihoods. 1.Tell us about your brand and how it is helping preserve and promote India’s rich handloom heritage. For me, GAURANG has always been about textiles before fashion. My journey began with a fascination for handwoven fabrics and evolved into a lifelong commitment to preserving India’s weaving traditions, particularly the intricate Jamdani weave. Working closely with artisan communities, we have built loom clusters that strengthen weaving ecosystems, encourage innovation, and create opportunities for traditional skills to flourish. Through our collections and showcases across India and internationally, I strive to present Indian handlooms as timeless works of art that remain relevant to contemporary audiences while staying true to their heritage. 2.Which weaving traditions or artisan communities do you work with, and what makes their craftsmanship unique? I work extensively with Jamdani weavers and artisan communities across Telangana, Andhra Pradesh, and several textile clusters throughout India. Through the GAURANG loom clusters, we collaborate with artisans to develop fine cottons, silks, and innovative handwoven textiles while preserving the integrity of traditional weaving techniques. What makes Jamdani extraordinary is its painstaking process: every motif is woven by hand, thread by thread, directly on the loom. The precision, patience, and craftsmanship involved ensure that every sari is unique, carrying the unmistakable signature of the artisan who created it. 3.Sustainability is at the heart of handloom. What ethical or sustainable practices does your brand follow? Handloom is inherently sustainable, relying on

Fashion

5 Viral Shopping Apps Dominating Gen Z Trends

Gen Z shopping in India is fast, trend-driven and completely digital, with fashion apps shaping what’s in and what’s out. From viral styles to budget-friendly finds, these platforms make it easy to build a wardrobe with just a few taps. Here are five of the best shopping apps Gen Z is obsessed with right now, curated by Sunerii Vennam. Shopping today goes far beyond malls and offline stores. With just a few taps, you can build an entire wardrobe, whether it’s trend-led pieces or a carefully curated personal style. From Y2K revivals to ever-evolving microtrends, fashion is moving faster than ever. And somehow, our carts are filling up even faster. From aesthetic outfits to budget-friendly basics, these are the five apps Gen Z in India can’t get enough of right now. Savana: The Rising Favourite Savana has become a go-to app for people chasing trendy, Pinterest-inspired looks because it’s not just budget-friendly but also known for its new type of sales almost every week. This makes Savana one of the best apps for buying daily essential outfits or the best outfit maker for your next event. The app stands out because its collections often match current trends, making it popular among shoppers who enjoy experimenting with styles. Sunerii’s Favourites: Unique tops and versatile jewellery Newme: Fashion That Understands Gen Z Newme feels like an app built specifically for younger shoppers. The styles are bold, trendy and often inspired by what is currently popular online. The main fan favourites from this store are dresses and bodycons. Newme is expanding its base by also opening offline stores in multiple states across the country, such as Hyderabad, Bangalore, Delhi and more. If keeping up with trends is important, Newme has become a familiar name. Sunerii’s Favourites: Bodycon dresses and hoodies/ sweatshirts Littlebox India: