Unconventional Indian T-Shirt Brands

Unconventional Indian T-Shirt Brands - Hashtag Magazine

T-Shirts look trendy on both men and women. There are different types of t-shirts like Polo t-shirts, round necked, graphic tees, and printed ones as well. T-shirts are considered a representation of the social changes in an era. If you are looking for some unique designs, here are some unconventional t-shirt brands which are making a statement in the market with their unique designs.

  • No Nasties

No Nasties t-shirt brand was started by Apurva and Diti. The brand is popular because of its minimal design, attractive artwork, and sustainable packaging. They follow ethical fashion and the t-shirts manufactured here are available for both men and women. They also sell shirts, pants, shorts, hoodies, jumpers, and organic canvas bags.

  • Alma Mater

Alma Mater is a t-shirt and goodie manufacturing brand which are known for its well-designed products. Besides that, they also aim to provide merchandise for every school and college in India.

Alma Mater sells round neck tees, polo tees, mugs, hoodies, bags, and caps as well. The best thing about this brand is that you can customize the clothing and accessories.

  • Bewakoof T-Shirts

Bewakoof T-Shirts is an online company that sells the best quality t-shirts for men, and women. They have an amazing collection of graphic and printed t-shirts with a variety of pop culture themes like Marvel, DC, Disney, Anime, and more. Plain tees, oversized t-shirts, and printed t-shirts with half and full sleeves, are also available. 

  • Wunderhaus

If you are looking for a relaxed and comfortable wardrobe, Wunderhaus is perfect for you. Wunderhaus is a popular brand that works with indigenous textiles and handicrafts. They believe in exploring the historical craftsmanship that has its root in traditional Indian textiles. They specialize in short capsule wearable art fashion collections. All the fabrics used by this brand are made using short-staple cotton woven by clusters in Madurai and Kurinjipadi. 

  • Red Wolf

Red Wolf is an amazing cloth brand that specializes in pop culture t-shirts. They are focused mostly on designing and manufacturing graphic t-shirts and other accessories. They also have a merchandise army and they work very hard to satisfy their customer’s needs and stay on top of the business.

  • Planet Superheroes

If you are a comic book lover and are looking for your favorite superhero or anime t-shirt, Planet Superheroes are the perfect choice for you. Not only superhero merchandise, other things like funny and motivational quotes t-shirts are also available. Apart from t-shirts, they also sell superhero collectibles, headphones, and coffee mugs. 

  • Johargram

Johargram is a clothing brand started by NIFT Gandhinagar graduate, Ashish Satyavrat Sadhu. They are a leading label brand that provides ethical and sustainable fashion and also celebrates Jharkhand’s culture. Ever since the brand’s inception, they have been promoting textiles of Jharkhand and they are on a mission to expand this culture more.

  • Prxkhxr

Prxkhr is a relatable clothing brand that makes relaxed fits and comfortable t-shirts with amazing designs. They also provide great outwear options. Most of the t-shirts designed by this brand are handmade and homemade. The brand mainly focuses on prints that range from favorite animals to the works of Satyajit Ray. 

  • Bombay Trooper

Bombay Trooper is one of the top favorite brands of statement t-shirts, which are affordable. Apart from t-shirts, you can also buy bags, shorts, and other accessories like yoga mats, travel mugs, wallets, and designed laptop sleeves. 

  • Nicobar

Nicobar is one of the top clothing brands in India. They have created a modern way of dressing for their customer. They believe in culture and also commercial ways. The brand sells unique designed and patterned t-shirts which are suitable for modern India. You can also find a wide range of lifestyle products at Nicobar.

Conclusion: These are some of the popular unconventional t-shirt Indian brands. They are known for their unique styles and designs. Explore these brands and choose the clothes that are suitable for your style and comfort. 

Leave a comment

Your email address will not be published. Required fields are marked *

The Rise of the New Gen at Lakmē Fashion Week 2025

A new wave of designers is redefining the landscape of Indian fashion one that values purpose as much as aesthetics. At Lakmē Fashion Week x FDCI’s GenNext 2025, presented by NIF Global, we recently saw emerging talents that are fusing storytelling, sustainability, and cultural heritage to craft a more conscious, expressive future for design. Hashtag Magazine spotlights the rising stars who are weaving purpose into every thread the designers shaping not just what we wear, but why we wear it. This year’s GenNext 2025 cohort proves that the next generation isn’t just creating clothes they’re crafting conversations. From denim rebirths and handcrafted heritage to poetic sustainability and textile innovation, these visionaries are transforming Indian fashion into an art form rooted in authenticity, emotion, and soul. 1. Designer: Anam Hussain Label: Anam HussainCollection: Cut-PutlyUSP: A conceptual, sustainable exploration of empowerment through design. Inspired by Rajasthan’s Kathputlis the puppets that dance between control and liberation Anam Hussain’s Cut-Putly examines power, agency, and freedom through geometry and form. Structured, angular silhouettes represent restraint, while oversized shapes express release and individuality. The collection’s strength lies in its sustainability: over 1,000 kilograms of post-consumer denim waste was transformed through patchwork, crocheting, and hand-weaving into sculptural garments that balance grit with grace. For Hussain, waste isn’t discarded matter it’s creative potential. With hints of crochet handbags and accessories in development, Cut-Putly sets the tone for a label that is as thoughtful as it is experimental. 2. Designer: Mohammed Anas Sheikh Label: 23°N 69°ECollection: Unnamed (Kachchh-Inspired)USP: A poetic revival of Kachchh’s indigenous craft, rooted in minimalism and authenticity. Mohammed Anas Sheikh’s collection celebrates Kachchh’s artisanal spirit weaving its heritage into modern silhouettes that exude quiet strength. Centered around Kala cotton, a rain-fed indigenous fibre, his pieces highlight broken Ajrakh block prints, mirror work embroidery, and hand-dyed hues

Latest Festive Fashion Trends In India

Intro: The smell of marigold flowers, the glow of diyas, the happy noise of families coming together. India’s festive season is here again, and with it comes the excitement of dressing up. Clothes are not just clothes during festivals; they are part of the celebration itself. This year’s festive fashion is a mix of tradition and modern style. From sarees to lehengas, from bold jewellery to subtle embroidery, here’s what is trending in 2025. 1. Sarees with a twist The saree is timeless. But this year, designers are giving it new life. Pre-draped sarees, gown-style sarees, and double-pallu drapes are everywhere. Designer Anamika Khanna is renowned for her dramatic draping styles, which add movement and glamour. Stars like Deepika Padukone and Kiara Advani have been wearing sarees with bold pleats, sculpted borders, and fresh silhouettes. It’s the same saree we love but reimagined for today. 2. Mix and Match Festive Separates Gone are the days of sticking to one complete set of a lehenga or a sari. Now people are mixing and matching. Heavy skirts are paired with light blouses or embroidered jackets, often accompanied by plain shararas. 3. Colours that surprise Traditional festivals’ colours like red, maroon, and gold are still there, but 2025 is experimenting. Soft tones like sage green, dusty mauve, teal, and ochre are shining this year. At Diwali parties, many celebs wore gold tissue sarees that looked festive yet classy. For Navaratri, green became the star colour, especially on the day dedicated to Goddess Skanda Mata. 4. Craft Revival and Sustainable Touch This year, old crafts are making a comeback in new and innovative ways. Hand embroidery, block prints, and vintage fabrics are being reused to create stunning outfits. Designer Mayyur Girotra even created a lehenga from five old brocade sarees, proving that fashion can

The Fashion Maestro: Exclusive Interview with Manish Malhotra On Bridal Trends

Hashtag Magazine brings you an exclusive interview with the legendary MANISH MALHOTRA, India’s most celebrated fashion designer. From redefining Bollywood glamour to shaping global couture, he opens up about his creative journey, inspirations, and the evolving world of fashion in 2025, offering rare insights into his iconic legacy. How are you making your signature bridal style more accessible to younger or more experimental brides while keeping that Manish Malhotra charm? You know, brides today are really fearless. They love their traditions, of course, but they also want to bring in their own personality, and I think that’s beautiful. For me, it’s about giving them the grandeur they’ve come to expect from a Manish Malhotra bridal look, but doing it in a way that feels fresh. That could mean innovative construction, modern silhouettes, or just a more effortless styling. The glamour will always be there, it’s just evolved. Sometimes it’s through a sharper corset, sometimes through a softer drape, but the magic is always alive. What are the top three bridal trends you see ruling weddings in 2025? So, first, I think it’s about layering. Whether it’s a signature head veil or even a cape, it allows a bride to really play with her look across different celebrations. It’s about showcasing unique embroidery or luxurious fabrics that can be styled in multiple ways. Then second, I’ve been loving crystal drapes, they bring in this beautiful sensuality and shimmer. It’s glamorous without trying too hard. And third, statement blouses – brides today are embracing unique necklines, dramatic sleeves, and corsetry to make the blouse the highlight. Which colours are defining the Manish Malhotra bridal palette this season? This season, I have been drawn to deep, decadent tones such as rich maroons, soft almond shades, old rose, and metallics that never go out

Festive Glamour Jewellery in India

Vijay Soni leads Mahabir Danwar Jewellers with a vision that marries heritage with futuristic design. His sculptural, rhythm-infused pieces reflect a deep commitment to creativity and craftsmanship. 1.Statement ChokersFestive dressing calls for dramatic elegance, and nothing speaks louder than a regal choker. Pair handcrafted Jadau chokers with uncut Polki diamonds or Meenakari work for a deep neckline or classic sarees to add grandeur and heritage charm to both traditional and fusion attire. 2.Dangler Earrings Long, fluid danglers are the ultimate festive essential, effortlessly blending tradition with trend. Wear them with updos or minimal necklines to let the earrings shine perfect for temple ceremonies or evening celebrations. 3.Layered Necklaces A mix of textures, lengths, and styles defines this layered look. Style long gold necklaces, Polki strands, and colourful gemstone pieces with festive silks or cocktail ensembles to create a lush, curated aesthetic that stands out. 4.Diamond Bangles, Kadas & Bracelets Stack slim diamond bangles or kadas in white and rose gold for a modern, festive edge. Pair them with lehengas, shararas, or gowns, or wear a single chunky bracelet for bold, standalone sparkle. 5.Statement Rings From brilliant-cut diamonds to ornate Polki and Jadau designs, statement rings add instant drama. Let them shine by keeping other jewellery minimal ideal for cocktail evenings or traditional festivities. With over two decades of experience in jewellery export, Mr. Abhishek Kajaria founded Avama Jewellers in 2017. His brand stands on innovation and craftsmanship, bringing timeless glamour to fine jewellery in India. 1.Statement Earrings: Bold and Beautiful Nothing says festive like bold earrings. From oversized hoops to chandeliers, they instantly elevate your look. The pair above, crafted in 18kt white gold and diamonds, adds just the right touch of glamour. 2.Layered Necklaces: Effortless Elegance Layered necklaces bring versatility and grace to any traditional outfit. The 22kt gold

You May Also Like

Connect with us