Gen Z shopping in India is fast, trend-driven and completely digital, with fashion apps shaping what’s in and what’s out. From viral styles to budget-friendly finds, these platforms make it easy to build a wardrobe with just a few taps. Here are five of the best shopping apps Gen Z is obsessed with right now, curated by Sunerii Vennam. Shopping today goes far beyond malls and offline stores. With just a few taps, you can build an entire wardrobe, whether it’s trend-led pieces or a carefully curated personal style. From Y2K revivals to ever-evolving microtrends, fashion is moving faster than ever. And somehow, our carts are filling up even faster. From aesthetic outfits to budget-friendly basics, these are the five apps Gen Z in India can’t get enough of right now. Savana: The Rising Favourite Savana has become a go-to app for people chasing trendy, Pinterest-inspired looks because it’s not just budget-friendly but also known for its new type of sales almost every week. This makes Savana one of the best apps for buying daily essential outfits or the best outfit maker for your next event. The app stands out because its collections often match current trends, making it popular among shoppers who enjoy experimenting with styles. Sunerii’s Favourites: Unique tops and versatile jewellery Newme: Fashion That Understands Gen Z Newme feels like an app built specifically for younger shoppers. The styles are bold, trendy and often inspired by what is currently popular online. The main fan favourites from this store are dresses and bodycons. Newme is expanding its base by also opening offline stores in multiple states across the country, such as Hyderabad, Bangalore, Delhi and more. If keeping up with trends is important, Newme has become a familiar name. Sunerii’s Favourites: Bodycon dresses and hoodies/ sweatshirts Littlebox India:

Wondering what to wear this summer? Hashtag Magazine brings you effortless style tips from fashion creators to help you stay cool, chic, and on-trend all season long. Jahanvi Tiwari, Mumbai YouTuber & Beauty Content Creator Jahanvi Tiwari, the face behind Thebrowndaughter, has built a strong voice in the beauty and lifestyle space with a community of nearly 1.5 million followers. Known for her authentic approach and focus on representation, her style reflects ease, confidence, and trend awareness. Her Summer Essentials: Linen Love: Invest in breathable linen trousers and shirts easy, elevated, and perfect for the heat. Soft Colour Palette: Think butter yellow, baby pink, and light blue for a fresh, summery feel. Maximalist Accessories: Pair minimal outfits with bold bangles, rings, or waist chains to add personality. Deepa Rani, Delhi Fashion & Lifestyle Creator Deepa Rani is known for her minimal, refined aesthetic rooted in simplicity and authenticity. Her style leans toward timeless pieces that feel both elegant and practical. Her Summer Style Guide: Breathable Fabrics First: Choose linen, cotton, and mulmul over synthetics for a luxe yet comfortable look. Relaxed Silhouettes: Flowy trousers, oversized shirts, and co-ords keep things polished yet easy. Minimal Accessories: Opt for dainty gold jewellery, a classic tote, or sleek sunglasses less is more. From breezy fabrics to statement details, summer dressing is all about balance comfort meets style, with a touch of individuality.

At Lakmé Fashion Week March 2026, Indian fashion moved beyond spectacle into a more process-driven, thoughtful era. This season wasn’t just about trends; it was about how clothes are made, who makes them, and why they matter. From artisanal revival to futuristic textiles, designers showcased a powerful blend of sustainability and innovation. Hashtag magazine gives you the key highlights Péro by Aneeth Arora: Out of Office Background: Known for “international clothing with an Indian heart,” Aneeth Arora focuses on artisanal, handmade textiles. Collection Spotlight: The runway was transformed into a theatrical office space complete with desks and telephones. The collection used a strict palette of blue and white to reimagine rigid workwear as playful, comfortable attire. USP: Sartorial theatre that addressed the modern work-life balance through hand-embroidered, “carefree” garments. Manish Malhotra: Luxury Prêt & Accessories Debut Background: India’s premier bridal couturier, Malhotra, is famous for his cinematic glamour and association with Bollywood. Collection Spotlight: This show marked his first dedicated luxury prêt (ready-to-wear) line and the launch of MM Accessories. The collection focused on “Quiet Luxury”, multi-wear separates and travel-ready couture. USP: Lifestyle Branding. A pivot from heavy bridal couture to a versatile, modern wardrobe that maintains his signature “timeless glamour”. AFEW by Rahul Mishra: White Gold Background: Mishra is a global pioneer in sustainable luxury and was the first Indian to win the International Woolmark Prize. Collection Spotlight: In partnership with SUPIMA, this collection explored the ecology of cotton. Motifs included dragonflies, marigolds, and insects, all hand-embroidered on fine cotton and Chanderi weaves. USP: “Cotton into Couture.” Repositioning humble cotton as a high-luxury fibre through artisanal density and a quieter, more restrained aesthetic. Amit Aggarwal: Orizon Background: A master of structured, architectural fashion who uses recycled materials and signature metallic polymer strips. Collection Spotlight: In collaboration with Indriya Jewels,

For the past decade, the jewellery industry has seen waves of change. Artificial jewellery, minimalist designs, and the rapid rise of lab-grown diamonds have transformed consumer preferences, especially among younger buyers looking for affordable luxury. Yet in 2026, gold jewellery is quietly reclaiming its throne. From weddings to everyday fashion and even men’s accessories, gold is experiencing a powerful resurgence not just as ornamentation, but as a trusted investment. The Investment Factor One of the biggest reasons for gold jewellery’s comeback is simple: stability. While diamonds and lab-grown alternatives have gained popularity due to affordability, they often lack strong resale value. Gold, on the other hand, remains a tangible asset that can be sold, exchanged, or passed down generations. This financial security has made gold increasingly attractive to modern buyers who want jewellery that doubles as an investment. During recent wedding seasons in India, jewellers have reported rising demand for plain gold jewellery in 22K, 18K and 14K forms as buyers prioritise long-term value over heavily diamond-studded pieces. With gold prices steadily climbing in recent years, many consumers now view gold jewellery as a form of wearable wealth something that carries emotional significance while also retaining monetary value. Celebrity Influence and the Wedding Effect Celebrity culture continues to play a major role in shaping jewellery trends. A recent example is the high-profile wedding of actors Rashmika Mandanna and Vijay Deverakonda, which sparked widespread discussion about heritage jewellery. The couple’s wedding looks prominently featured elaborate handcrafted gold pieces inspired by South Indian temple architecture. Rashmika reportedly wore eleven pieces of traditional gold jewellery, while Vijay made headlines for embracing bold groom jewellery including layered necklaces, ear studs, cuffs and other royal-inspired ornaments. Their wedding highlighted something significant: gold jewellery is no longer just for brides. Men Are Embracing Jewellery Again Historically,