Products January 2024

products review jan 2024

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Oats Drink Unsweetened by Only Earth

Price: Rs 300

Indulge in the wholesome goodness of ONLY EARTH Oat Milk—a plant-based beverage that elevates your taste buds with the rich flavour and creamy texture of rolled Scandinavian Organic Oats. Packed with essential nutrients, this oat milk is a nutritious choice for those seeking a delectable and guilt-free dairy alternative.

ONLY EARTH prides itself on creating product essentials that are entirely vegan, soya-free, lactose-free, Trans fats-free, and devoid of added sugars and preservatives. With a stellar nutritional profile, it serves as an excellent source of calcium, Vitamin B1, B2, B12, and a host of other vitamins and minerals.

Every 200ml serving of ONLY EARTH Oat Milk contributes significantly to your daily calcium and vitamin requirements, meeting 22% of calcium, 28% of Vitamin B1, 12% of Vitamin B2, and 23% of Vitamin B12. Whether paired with breakfast cereals, enjoyed post-workout, or stirred into your coffee or chai, this oat milk is a versatile addition to your daily routine.

For those who have embraced a vegan lifestyle and seek diverse choices, ONLY EARTH offers an extensive product line, featuring flavoured chocolate milkshakes, mayonnaise, almond milk, and other vegan beverages. These options are ethical and made with planet-friendly practices.

Charmis Anti Acne Face Serum With 2% Salicylic Acid

Price: Rs 349

No more acne woes. Transform your skin with the Charmis Anti Acne Face Serum featuring 2% Salicylic Acid (30ml). This potent serum, enriched with salicylic acid, works wonders in just 3 days, reducing redness, acne, and dark spots for clear, radiant skin. Infused with green tea, kiwi fruit, aloe vera extracts, and niacinamide, it nourishes and soothes the skin, lightening pigmentation and minimizing pore visibility.

The key ingredient, salicylic acid, controls excess oil, gently exfoliates, and prevents clogged pores, ensuring a blemish-free complexion. Free from harmful chemicals, Charmis, a trusted skincare brand by ITC, offers an effective solution for various skin concerns. Experience the magic – apply a few drops, massage gently, and unveil a revitalized, even-toned complexion.

Blossom Kochhar Aroma Magic’s Face Serums Range

Price: Rs 595 each


Blossom Kochhar has launched a new range of Aroma Magic’s Face Serums Range, meticulously curated by the legendary Dr. Blossom Kochhar, a testament to years of dedicated research. Crafted with the finest natural ingredients and potent essential oils, these serums redefine skincare routines, offering transformative magic for radiant results. The Niacinamide Face Serum is a standout, enriched with niacinamide and zinc for reducing inflammation, balancing sebum, and fading acne scars. Its lightweight formula ensures daily use, catering to all skin types. The Vitamin C Face Serum combines natural extracts, essential oils, and vitamin C for antioxidant and anti-aging benefits, repairing sun damage and treating hyperpigmentation.

The Hyaluronic Serum is a hydration powerhouse, reducing fine lines and controlling acne. Finally, the Squalene Serum locks in moisture, replenishing dry patches and soothing sensitive and mature skin. Elevate your skincare experience with Blossom Kochhar Aroma Magic’s Face Serums Range, where luxury meets natural beauty.

Black Charm Hair Control Oil by Secret

Price: Rs 1049

Black Charm Oil is a game-changer for those struggling with hair fall, dandruff, and lacklustre locks. This natural hair care solution combines the power of vetiver, aloe vera, bhringraj, marshmallow plant, amla, bilwa, curry leaves, jatamansi, brahmi, and coconut oil to breathe life into your hair. If you’ve ever battled with a dusty-looking mane or an itchy scalp, this oil is your ally.

Sourced from God’s own country, Kerala, Secret Hair Oil brings the age-old wisdom of natural ingredients to modern hair care. The use of pure coconut oil directly from mills is a testament to the brand’s commitment to quality. Designed for regular use, Black Charm Oil not only addresses existing hair concerns but also strengthens the roots and adds volume over time.

The brand, Secret, takes pride in its 100% natural and handmade products. Originally a local success offline, it has now embraced the online market. Extensive research and analysis go into creating products that are cruelty-free, and devoid of artificial colours, fragrances, and harmful preservatives.

Say goodbye to bad hair days with the secret to luscious locks – Black Charm Oil by Secret.

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Fresh Finds: Trending Products in Lifestyle, Beauty, Wellness & Tech

Everyday Wellness— from Haircare to Better Sleep by Wow Skin Science Price: Rs. 399 onwards Wellness routines today extend far beyond basic beauty, and brands are increasingly creating products that support both personal care and overall well-being. From nourishing haircare to supplements that promote better rest, products like the WOW Skin Science Petal Muse Body and Hair Perfume Mist, WOW Skin Science HyaNeon Bond Repair Moisturizing Shampoo, WOW Skin Science Scalp Reboot Pre-Shampoo, and Zensium Magnesium Glycinate Tablets highlight this holistic approach. The WOW Skin Science Petal Muse Body and Hair Perfume Mist is a lightweight fragrance designed for both hair and skin. Unlike heavier perfumes, it offers a refreshing floral scent that can be used throughout the day. Hair mists are typically formulated with conditioning ingredients so they refresh strands without drying them out, making them ideal for everyday use. For haircare, the HyaNeon Bond Repair Moisturizing Shampoo focuses on repairing damaged strands while maintaining hydration. The formula includes hyaluronic acid, peptides, and plant keratin, ingredients known to strengthen hair bonds, improve elasticity, and lock in moisture. The sulphate-free formula gently cleanses while helping restore shine and smoothness to dry or chemically treated hair. The Scalp Reboot Pre-Shampoo complements the routine by preparing the scalp before cleansing. Infused with vitamins like B3 and hydrating ingredients, it helps remove buildup, nourish the scalp, and create a healthier base for stronger hair. Completing the wellness cycle is Zensium Magnesium Glycinate Tablets, designed to support relaxation and sleep. Magnesium glycinate is known for its high absorption and is widely used to help reduce stress, relax muscles, and improve sleep quality. Together, these products reflect a growing trend: wellness brands now offer solutions that care for everything, from healthier hair to more restful nights. Pixi Skintreats for Everyday Glow Price Rs: 1070 /-

Top Beauty & Wellness Essentials 2026: From Gracia Cero to NIVEA Glow Cream

A quick look at the latest products making waves in the beauty, wellness, and lifestyle space. Hashtag Magazine takes a closer peek at what’s new on the shelves and worth adding to your routine. Gracia Cero – A Mindful Way to Celebrate Gracia Cero by Kantala Spirits introduces a modern, inclusive way to celebrate, especially when not everyone at the table chooses to drink alcohol. Positioned around the idea of mindful drinking and personal choice, the beverage allows people to participate in social rituals, raising a glass, sharing a toast, without pressure or compromise. Recognised as India’s first non-alcoholic agave drink, Gracia Cero is completely alcohol-free (0% ABV) and sugar-free, containing only four calories per serving, making it an appealing option for wellness-focused consumers and those seeking lighter alternatives. Crafted with the natural goodness of agave, it offers a refreshing and flavourful experience without the heaviness or next-day fatigue associated with alcohol. The drink is available in two vibrant variants Raw ’n’ Wild Mango and Pineapple Piñata, bringing a playful tropical twist to alcohol-free beverages while maintaining a premium, celebratory feel. Whether served neat, lengthened with soda, or used in creative mocktails, Gracia Cero fits seamlessly into intimate dinners, date nights, and social gatherings. By blending flavour, inclusivity, and wellness, Gracia Cero reflects the growing shift toward balanced lifestyles and mindful drinking, proving that zero-alcohol options can still feel sophisticated, festive, and enjoyable. Saffron Rush – Anti-Aging Saffron Night Cream The Saffron Rush Anti-Aging Saffron Night Cream is a nourishing overnight treatment formulated to help restore skin while you sleep. Infused with saffron and acai extract, the cream is rich in antioxidants that help combat visible signs of ageing caused by environmental stress and free radicals. These ingredients work to support collagen production, helping improve skin elasticity, reduce the appearance

New & Noteworthy: A Peek at the Latest Products in Town

Hashtag Magazine brings you a curated peek at the newest products making waves right now. From beauty must-haves to lifestyle launches, here’s what’s fresh, trending, and worth discovering. NIVEA Luminous Even Glow Oil Control Day Cream with SPF 50 This multifunctional daily face cream combines high sun protection with pigmentation-targeting technology and oil control, making it ideal for regular use in bright, sunny conditions. It features SPF 50 and UVA/UVB filters to help shield the skin from harmful ultraviolet rays that can trigger pigmentation and tanning, making it suitable for daily outdoor wear. A standout ingredient is Thiamidol, a patented compound shown to target pigmentation at the source and help reduce the appearance of dark spots over time. The formula also includes hyaluronic acid to support hydration without adding greasiness, and a lightweight texture that absorbs quickly into the skin. This cream has a non-greasy feel, effective oil control lasting up to 12 hours, and a smooth matte finish, which makes it a good base under makeup. Many find it helps even out skin tone gradually with ongoing use, although spot reduction is subtle and takes time for some users. Because of the SPF level and broad skin type suitability, it is widely recommended for daily routines. Overall, it balances protection, hydration, and cosmetic benefits in one product, making it a versatile day cream for daily sun-exposed skin. Oshea Herbals Papaya Clean Anti-Blemish Face Wash If your skincare shelf is missing a fuss-free, everyday cleanser that brightens without over-stripping, Oshea Herbals Papaya Clean Anti Blemish Face Wash might earn its place. Infused with papaya extract, this gel-based formula leans on the fruit’s natural enzymes to deliver gentle exfoliation, helping sweep away dead skin cells that contribute to dullness and uneven tone. The result? Skin that feels fresher, smoother, and visibly

Richa Jaggi | Building Awshad, a Compassion-First Wellness Brand

Richa Jaggi’s entrepreneurial journey began not in a boardroom but in a moment of profound personal loss. Based in New Delhi, she brings over 14 years of marketing experience, complemented by executive education from Harvard and IIM Ahmedabad, and global exposure across leading brands. Raised in a close-knit business family that valued integrity and resilience, she grew up with a strong foundation in ethics and enterprise. But it was losing her dog, Champ, to cancer that reshaped her direction. “Champ’s cancer became my turning point,” she shares. Witnessing the gaps in compassionate, evidence-based care left her questioning why gentler, effective alternatives were not more accessible. That question became the seed for Awshad. Building with Science and Empathy As Co-Founder and CMO of Awshad, a medical cannabis wellness brand, Richa operates at the intersection of science, empathy, and storytelling. “Awshad was born from personal loss,” she says. “This brand is not just my work; it is a mission.” Her focus lies in humanising complex and often misunderstood categories like medical cannabis, while maintaining regulatory and ethical rigour. She balances intuition with data, and growth with responsibility, a leadership style shaped by both corporate discipline and personal conviction. The Entrepreneurial Leap Leaving a stable corporate career was not easy. The path came with regulatory hurdles, social stigma, and emotional weight. Yet, for Richa, the uncertainty was outweighed by meaning. “The conviction to build something impactful made the risk worthwhile,” she reflects. Building trust in a misunderstood category became both Awshad’s biggest challenge and its greatest opportunity. Today, the brand is steadily growing, backed by doctors, patients, and measurable outcomes. Values That Anchor Richa is guided by integrity, empathy, and long-term impact. “Businesses must heal, not just sell,” she believes. Her daily rituals include reflection and staying connected to real patient stories, grounding

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