Instagram is one of the most popular social media platforms in the world, with new and exciting features being offered to users regularly. India currently has the second-largest Instagram client base. Over the few years, Instagram has developed into a great platform for sharing short and long videos, shopping on online stores, and connecting with friends. With so many people using Instagram for various purposes, it is common for many Indian celebrities to have millions of followers. We bring you the top 15 most followed Indian accounts on Instagram.
1. Virat Kohli
The popular Indian cricket superstar, Virat Kohli has the highest number of Instagram followers in India. Recently he became the first Indian to have 200 million followers. He is also the most followed cricket player in the world. During his exciting journey in cricket, Virat Kohli has achieved and broken many records with his sheer hard work and dedication.
Fees per Instagram post: Rs 5 crores.
2. Priyanka Chopra Jonas
Priyanka Chopra Jonas is the second most followed person on Instagram in India. Priyanka Chopra is an Indian actress, movie producer, and philanthropist. She is one of the highest-paid actresses and one of the most popular celebrities in India. She has also worked in Hollywood movies. Right now, Priyanka Chopra has 79.7 million followers on Instagram.
Fees per Instagram Post: Rs 3 crores.
3. Shraddha Kapoor
Shraddha Kapoor is the third most popular celebrity on Instagram, with 73 million followers. Shraddha Kapoor is a Bollywood actress and singer who has appeared in several films. She began her acting career in 2010 and has since been in numerous super-hit films such as Aashiqui 2, Baaghi, and Chichhore.
Fees per Instagram Post: Rs 1 crore 19 lakhs.
4. Neha Kakkar
Neha Kakkar is a popular Indian singer, who is widely known for her unique voice. She sang many popular songs like Kala Chashma, Dilbar, Aankh Marey, Dheeme Dheeme. After her tremendous success in the industry, she became a judge on the Indian Idol reality singing show. She has 70.2 million followers on Instagram, where she posts a lot of singing videos and reels.
Fees per Instagram post: Rs 98 lakhs.
5. Narendra Modi
Narendra Modi has 67.9 million followers on Instagram. He is an Indian politician and has been serving as Prime Minister of India since 2014. Narendra Modi is also called the Digital Prime Minister of India, as he is very active on social media and helped promote digitalization across the country.
Fees per Instagram post: NA
6. Deepika Padukone
With 67.5 million followers, Deepika Padukone is on the top list as well. Deepika Padukone is the highest-paid Bollywood actress and is the recipient of three Filmfare awards. She was also featured in Nation’s Most Popular Personalities and 100 Most Influential People in the World.
Fees per Instagram post: Rs 1.5 crore
7. Alia Bhatt
Alia Bhatt is one of the most talented and prominent actresses in India. She has successfully established herself in Bollywood and has also made her debut in Tollywood with the film RRR. With 66.5 million followers on Instagram, Alia Bhatt holds a huge fan base on the platform. Recently, she got married to Ranbir Kapoor and the couple’s much-awaited movie Brahmastra is releasing this September.
Fees per Instagram post: Rs 1.8 crore.
8. Katrina Kaif
Katrina Kaif is a talented, beautiful actress and one of the highest-paid actresses in Bollywood. Some of her popular movies are Ek Tha Tiger, Tiger Zinda Hai, and Zindagi Na Milegi Dobara. Her upcoming movies are Phone Bhoot and Tiger 3. She has 65.2 million followers on Instagram.
Fees per Instagram post: Rs 97 Lakhs.
9. Akshay Kumar
Akshay Kumar is an Indian actor who is popularly known for his versatility and action comedy movies. He is also one of the highest-paid actors in Bollywood. Because of his amazing performances in different movies, he received numerous awards. Akshay Kumar is also known for his fitness, as he regularly shares fitness photos and videos. He has 62.4 million followers on Instagram.
Fees per Instagram post: Rs 1 Crore.
10. Jacqueline Fernandez
The Sri Lankan-born Indian actress, Jacqueline Fernandez is a model and winner of the Miss Universe Sri Lanka 2006. She made her Bollywood debut in 2016 and gradually established herself as a prominent actress in the industry. She is currently working in movies like Vikrant Rona, Cirkus, and Ram Setu. She has 61.6 million followers on Instagram.
Fees per Instagram post: Rs 30-50 Lakhs
11. Anushka Sharma
Anushka Sharma is a popular Bollywood actress and spouse of Indian cricketer Virat Kohli. Anushka and Virat together are known as Virushka. Anushka is very active on social media and regularly shares photos of her projects and personal life. Anushka is busy with an upcoming biopic movie on Julian Goswami. Anushka Sharma has 59 million followers on Instagram.
Fees per Instagram post: Rs 95 Lakhs.
12. Urvashi Rautela
Urvashi Rautela is a model and actress. She won Miss Diva Universe in 2015 and also represented India at the Miss Universe in 2015. Urvashi made her Bollywood in 2013 and worked in some movies like Great Grand Masti, Sanam Re, and Hate Story 4. Urvashi Rautela has 52.6 million followers on Instagram.
Fees per Instagram post: Rs 30-50 Lakhs.
13. Salman Khan
The Bhaijaan of Bollywood, Salman Khan has 52.6 million followers on Instagram. He is a popular Indian actor, singer, producer, and television host. He is also one of the richest actors in India with a net worth of more than 360 million dollars. Salman Khan’s upcoming movies are Kabhi Eid Kabhi, Tiger 3, and Kick 2.
Fees per Instagram post: Rs 80 Lakhs-1 Crore.
14. Disha Patani
Disha Patani is an Indian actress, who made her debut in Bollywood with the movie M.S.Dhoni: The Untold Story. She has also worked with Jackie Chan in Kung Fu Yoga. Disha Patani is famous for fitness and bold photos on Instagram, she has 51.8 million followers on Instagram.
Fees per Instagram post: Rs 16-20 Lakhs.
15. Kriti Sanon
Kriti Sanon is a popular Indian actress. She has 49.3 million followers on Instagram. She made her debut in Bollywood in 2014 with the movie Heropanti, she is also known for popular movies like Dilwale, Luka Chuppi, and Bareily Ki Barfi. She recently won an award for her performance in the film Mimi.
Fees per Instagram post: Rs 16-20 Lakhs.
These are the top 15 most followed Indians on Instagram and their fees per post. All of them are quite popular and they bring immense traffic to Instagram with their feed posts and stories.