DIVYA VALLABHANENI talks to the founder of VIBHA JEWELLERS , Anisha Yedma on the latest jewellery trends and about lightweight gold jewellery.
I have enough jewellery, said no one ever. With the current gold rates increasing each day and the list to buy all our favourite jewellery pieces never-ending, lightweight gold jewellery stands as the only option to serve the prerequisite. Anisha Yedma, the founder of Vibha Jewellers, tells us how one can own multiple lightweight pieces at the price of one.
The Hottest Pick – Light Weight Jewellery
People these days have grown a lot of fondness towards wearing jewellery pieces that are trendy, new, and that match their outfits. They are unwilling to repeat the same piece and hence the point of affordability and options arises. Buying many heavy jewellery pieces is something everyone won’t be able to afford which is why lightweight jewellery stands out as the emerging trend. They come at an affordable price and allow you to opt for various designs for the price of one heavy piece.
How It All Began
We started as a small pastime initially. We didn’t expect the store to become so famous and huge. Soon after we started, we saw a lot of customers show interest in our designs. They liked them very much and that’s when we decided to make all the heavyweight jewellery lightweight. We noticed that many customers want a good piece within a good budget, so now we do all the heavy designs in a lighter weight, according to the customer’s choice and as per the latest trends.
Buying many heavy jewellery pieces is something everyone won’t be able to afford which is why lightweight jewellery stands out as the emerging trend.
What makes Vibha Jewellers stand out?
In most gold shops, the customer is addressed by the salesperson rather than the business owners. Many shops also purchase the designs wholesale and sell them. At Vibha, we are in direct contact with our customers. We understand their requirements, tastes, budget, and make the jewellery accordingly. It is like owning a piece that speaks about your ideas and tastes. We make sure everyone owns a piece that speaks of their ideas.
Trendy Recommendations from the Expert
Nakshi and Kundan mix designs are the latest trends now. Earlier we had one Nakshi set, one Kundan and one diamond set as a bridal collection, but now, post-COVID-19, Nakshi with Kundan as a set is trending. People also ask for Victorian polish designs. The Victorian-set is a Pacchi set with a black polish. It looks more like an antique piece but doesn’t come with gold. It comes in diamond and Pacchi. The pastel collection is another trend.
Mixing different designs and merging all of them into one single piece is the trend now.”
Diamonds on a Budget – The Open-Close Jewellery Sets
The diamond sets earlier came either as an open set or a closed one. Now, we are doing the same diamond sets, in an open setting piece but resembling a closed set. These look like the traditional Chennai style diamonds, coming in a lower budget than the traditional closed setting piece. The shine of these sets comes out good and looks traditional.
What kind of statement pieces can one expect from the Bridal Collection?
Love for Guttapusalu and Kasulaperu is never-ending and though many jewellery trends have emerged, traditional jewellery always stands out. Earlier, small pieces of Guttapusalu, where the pearls were arranged in a small haram and Kasulaperu, where the Lakshmi kaasulu, were designed as a medium length necklace are now commissioned as huge pieces. Matching jewellery with outfits is another emerging bridal trend. Earlier, we had dark coloured collections on the rise and now, it is the pastels that are trending.
What are some classic collections from the South?
Mango Haram, Guttapusalu, and Kasulaperu are famous collections from the South. Besides these, mixing different designs and merging all of them into one single piece is the trend now. You didn’t have the Venkateswara namam in bridal designs earlier, but people are now keen on incorporating such designs in their jewellery. Temple sets and Lakshmi statue harams are other collections.
Style Suggestions for The Big Day
Reception: One can choose a closed open setting, or Victorian style designs with pearls, or pastel design jewellery.
Wedding: For the main event, one can choose from diamonds and Guttapusalu.
Earlier, we had dark coloured collections on the rise and now, it is the pastels that are trending
Ceremonies: For all the smaller occasions like mehendi and sangeet, one can choose designs from the Jaipur collection like the big Polki designs as well as Kundan, mixed with enamel elements.
An emerging trend is the modification of old jewellery. How does one go about it?
Nobody wants to lose their antique collection. At the same time, we also want to try new collections. So, the current trend is to make some changes to the old pieces and refurbish them. Adding some Nakshi to the Guttapusalu set, adapting the temple style Lakshmi vigrahalu to the haram collection, or revamping the old kempu and pacchi set with a few modifications – all are good choices. All these old pieces of jewellery look trendy and the original piece is also preserved.
Location: Darga Rd, Rai Durg, Telangana 500008
Call: 098668 85215
Timings: 11 am – 8 pm