Take the years off you…

Dr Priti Shukla, Plastic Surgeon, Ambrosia Clinic Hyderabad Shares top 5 procedures currently dominating the cosmetic and dermatology industry. Hashtag Magazine gives you a lowdown…

5.  Collagen stimulating procedures: Our skin produces collagen which makes our face look supple and plump. These are the signs of young skin. As we age, our skin starts losing its elasticity or collagen build up and starts to sag. This is where the technology of collagen-producing procedures is applied. Therapies such as Ultherapy, Therma Arch and RF Microneedling are well known. These work on the inflammation, acne scars and wrinkle concerns of the skin and produce a naturally youthful look, by tightening the skin. These benefits come with zero downtime or surgery. 

Right age to get them done: It is safe to start anti-ageing treatment at any age, but the health of our skin matters the most. Think of it like this, if you start anti-ageing treatment at 50 years, the range of product doses increases, directly influencing the cost. If you start maintaining your skin’s health early on, then your skin ages slowly and you won’t need high dose treatments later on. Also, if you start late, the results may considerably vary. 

4. Platelet-rich plasma (PRP): In this procedure, the client’s own blood platelets are used to rejuvenate the skin. PRP is versatile, and it is used not just in cosmetics and dermatology, but also for hair growth, healing the musculoskeletal issues as well in dentistry. The client’s own healing system comes to the rescue and this procedure is one of the safest anti-ageing treatments. 

Do’s, don’ts and downtime for the procedures:

A few of the above mentioned anti-ageing treatments have no downtime. These procedures should be done in a doctor’s clinic and take about 30 minutes to 45 minutes.

Therapies like laser, Ultherapy, and peels have slight burning and tingling sensations, but counter-productive measures like anaesthesia cream, numbing gels, and cooling creams are applied before the procedure. 

Trained and experienced professionals like plastic surgeons and cosmetologists have several pain control techniques that improve comfort during the treatment. The type of fillers and experience of the doctor matters significantly when it comes to skincare and anti-ageing treatment.

Also, one should not forget to inform the doctor about previous beauty or surgical treatments, blood thinning agents or supplements. The entire medical history should be mentioned to avoid interaction or allergic reactions. If you undertook any previous face treatments or tummy tucks, let the doctor know about it. All this is for your safety and success of the latest treatment. 

3. Laser, Peels and Ultrasound therapies: Various laser and peel procedures are available to resurface the skin, diminish the fine lines, and fade acne or pigmentation marks on the skin. These procedures are directed towards the superficial concerns of the skin. 

Common myths & facts:

Myth: People think that anti-ageing procedures should be done every month or quarterly. They also feel that once anti-ageing treatments are stopped, withdrawal symptoms come up and ageing occurs faster. This trend is thought to have started with Botox. Fact: Botox produces lasting effects on the skin and slows down ageing. If you stop taking Botox, you will not start to age suddenly, as the ageing process has already slowed down. Chances are you will look younger than your contemporaries.

Myth: Face will look artificial, odd and frozen after the use of fillers. Fact: Overdoing fillers can cause a distorted or artificial look. Here the experience of the doctor and the expectation of the client need to be considered. It is not the filler at guilt here, but the amount used to create the effect. Many people have natural-looking plump lips, and a toned face even after using fillers.  

Myth: Deaths due to Botox!!- Fact: This is untrue. Botox is used to treat cerebral palsy and squint-eyes in children. It is absolutely safe to use Botox irrespective of years of use. 

Myth: Non surgical treatments give the same result as surgical treatment. Fact: Non surgical cosmetic treatments can compete with surgical cosmetic treatments, but only to an extent. The effects or results vary between the two. Facetite and Bodytite are surgical procedures that have excellent effects on fine lines and ageing. Expecting the same from fillers and Botox is not fair, and these nonsurgical treatments are only for superficial skin concerns. Same sounds true for minimally invasive procedures. One cannot expect similar results as the surgical procedures have, as the involved layers of skin are different. 

2. Hyaluronic acid fillers– Hyaluronic acid or hyaluron is a naturally occurring substance present in our skin, eyes and connective tissue. Its principal property is to retain the skin’s moisture so that the tissues stay well lubricated and hydrated. Due to its versatile benefits, it is one of the most famous and most recommended anti-ageing treatments. The effects of hyaluronic acid injections are evident quite soon. This treatment effectively reduces dark hollows around the eyes and provides immediate hydration. 

Staying Safe:

  1. Start early by around 30 years of age and start small. 
  2. Select your beauty providers based on qualification, experience, the technology used and reviews.
  3. Do not rely on cost comparisons alone to decide who the treatment provider will be. The cosmetic industry is flooded with cheap and fake alternatives who do no good but have the potential for more damage. 
  4. Actively participate in discussions and ask for sample pictures. 
  5. Maintain good overall health with a good diet. Women nearing menopause or in menopause will need extra care when it comes to cosmetic treatments as hormonal changes influence the health of the skin. 

1. Botox– The most famous of all anti-ageing treatments is Botox. Made famous by celebrities, this cosmetic therapy works very well to reduce fine lines, sculpt the face, and even add a glowy-freshness. Botox or Botulinum toxin is a neurotoxin protein produced by the bacterium Clostridium botulinum, which when injected in micro ml doses can reduce signs of ageing like wrinkles. The effect of this treatment lasts for 3 to 12 months. 

Pro-tip: Beauty is skin deep so eat a well-balanced diet before relying on cosmetic procedures alone.

Leave a comment

Your email address will not be published. Required fields are marked *

Glow Goals: Dr. Rashmi Shetty’s Bridal Skin Secrets

Internationally acclaimed celebrity dermatologist Dr. Rashmi Shetty has spent over two decades perfecting the art of natural, radiant beauty. Renowned for her pioneering work with injectables, laser technologies, and holistic skin health, she blends science with artistry to create timeless bridal looks. For wedding-bound brides and grooms, she shares her expert tips to achieve that coveted glow inside and out. When should a bride or groom start pre-wedding skin treatments for the best results?Ideally, it’s best to start six months before if you have a skin issue. If you don’t have any major skin concerns and only want to prep for better hydration, glow, and plump, happy skin, then starting a month before the wedding can also work. It really depends on your starting point what condition your skin is in at the beginning. For those with issues, you’ll need corrective products (like acne creams or pigmentation treatments) that are usually applied at night. Nighttime is best for skin repair since you get 10–12 hours of rest without external irritation. Nourishing creams, moisturizers, and barrier creams are also best used at night. During the day, your focus should be on protection using moisturizers that guard against wind, pollution, and, of course, a good sunscreen. What is the ideal skincare routine in the final month before the wedding?The final month is definitely not the time to experiment with new active ingredients you’ve never tried before. Avoid new treatments that may irritate your skin. Instead, this is the time to add supplements that help from within. Ideally, supplements should begin three months before the wedding, but even one month can make a difference. Recommended supplements include: Raw Bright: a strong antioxidant to fight oxidative stress (which increases due to wedding planning stress, shopping, and pre-wedding parties). Raw Defense: an anti-inflammatory to calm

The Big Fat Indian Wedding Playbook

The Big Fat Indian Wedding is more than a celebration, it’s an experience. From grand floral mandaps to Instagram-worthy dessert tables, from runway-ready garment trends by top designers to celebrity-inspired makeup and cinematic wedding photography, we explore the trends redefining how India says “I do” in 2025. Shantanu & Nikhil on Redefining the Modern Groom Shantanu & Nikhil redefine the modern groom in 2025 merging architectural tailoring with fluid drapes, pastel palettes, and statement detailing. From military-inspired bandhgalas to androgynous accents, the duo’s vision champions versatility, relevance, and unapologetic self-expression for the Big Fat Indian Wedding. Shantanu & Nikhil are pioneers in introducing drapes to Indian menswear. How has that silhouette evolved for the modern groom? When we first brought drapes into men’s couture, it was a statement against the stiffness of ceremonial wear, a way to soften structure without losing authority. Over the years, the drape has evolved from being a fluid accent to a fully integrated sartorial code. Today, it works in harmony with sharp tailoring, creating silhouettes that are commanding yet effortless. In our recent collection- Metropolis, the drape takes on sharper intent: asymmetric overlays under cropped bandhgalas, crossover shirts beneath cinched jackets, and pleated pearl-layered inners under contemporary overcoat sherwanis. For the modern groom, this isn’t embellishment; it’s a language of movement and ease, balancing regality with relevance. How are you making your signature style more accessible to younger or more experimental grooms? Accessibility, for us, is about adaptability. In Metropolis, every silhouette is conceived to travel between moments and ceremonies; an overcoat sherwani layered for the wedding procession, then pared down for a more intimate after-event. By reimagining our codes in lighter constructions, modular layers, and versatile cuts, with hints of bling, evolving grooms can engage with ceremonial couture on their own terms without losing

Sandy: Bridal Makeup Insights 2025

“In this Hashtag Magazine exclusive, Sandy unveils her expert 2025 bridal makeup insights, blending timeless elegance with modern trends to help brides achieve a flawless, radiant, and unforgettable wedding-day look.” 1) Your signature style often plays with textures how do you balance dewy, glowing skin with makeup that lasts all day for brides? For me, it’s all about strategic layering. I love creating luminous skin, but I prep with mattifying primers in key areas like the T-zone and set only where needed. This way, the glow shines through while the makeup still stays intact from morning rituals to midnight dancing. 2) What’s one unconventional product or technique you swear by that most brides wouldn’t expect? Eye drops but not for the eyes! A tiny drop mixed into metallic or shimmer pigments makes them glide on beautifully and stay crease-free for hours. It gives that ethereal glow without heavy layering. 3) How do you adapt a bride’s makeup to ensure it looks equally stunning in person and in high definition photographs/videos? I work with a “soft-focus” principle. Products with light-reflecting properties keep the skin radiant in person, while carefully diffused contouring and a touch more definition on eyes and lips ensures the features don’t get washed out on camera. 4) With multiple wedding functions, how do you keep each bridal look fresh yet cohesive across events? I treat it like a story arc. Each look has a different mood but they’re all connected by a thread. If the sangeet is playful with bold liner, the wedding may lean towards timeless elegance, and the reception becomes glamorous sophistication. Cohesion comes from balancing color palettes across outfits while keeping the bride’s essence consistent. 5) What’s your approach when a bride’s personal style clashes with current trends do you adapt the trend or stay

Common Skin Conditions That Worsen in Summer & Their Treatment

Increased heat, humidity, and sun exposure can trigger or worsen various skin conditions, from acne and eczema to sunburn and hyperpigmentation. Understanding the right treatments and preventive measures can help keep skin healthy and glowing. Dr Mehnaz Jahan shares expert advice on managing summer-related skin issues and the latest dermatological treatments. What are some common skin conditions that worsen in summer, and how can they be treated?Several skin conditions tend to worsen in summer due to increased sweat, humidity, and heat. Acne – Excess oil production leads to clogged pores. Using non-comedogenic products, extractions, and laser therapy can help manage acne.  Eczema – Excessive sweating worsens eczema. Treatment includes using moisturizers, topical corticosteroids, oral antihistamines, avoiding scratching, and applying cool compresses. Wearing loose, breathable clothing is also beneficial.  Seborrheic Dermatitis – Managed with medicated shampoos, antifungal treatments, and stress reduction techniques.  Heat Rashes – Staying in cool areas, wearing loose clothing, and using calamine lotion or powders can provide relief.  Hyperhidrosis (Excessive Sweating) – Controlled using clinical antiperspirants, light breathable clothing, and Botox injections if required. What is the best way to treat sunburns and prevent peeling?Sunburn can exacerbate conditions like psoriasis. Effective treatments include applying cool compresses, moisturizing with aloe vera, avoiding peeling of dried-out skin, and staying hydrated. One can also use gentle exfoliants. Using topical corticosteroids and vitamin D analogs for psoriasis-related sunburns Can laser hair removal be done in summer?Yes, laser hair removal is effective in summer, but precautions should be taken. Avoiding sun exposure before and after treatment helps minimize the risk of complications. What’s the best way to manage body acne caused by sweat and friction?To manage body acne, wear lightweight and breathable clothing. Shower immediately after exercising and use gentle cleansers. Use body washes and sprays specifically designed to reduce acne.What are the

You May Also Like

Connect with us