Top Sustainable Fashion Startups in India

The World of Fashion is undergoing a metamorphosis. Gone are the days of fleeting trends and environmentally reckless production. Today, a new breed of conscious consumers craves style with a soul. Dhanush Kumar writes about sustainable fashion startups, weaving a vibrant tapestry of ethical practices and eco-friendly materials.

Doodlage – More than just scraps

Doodlage isn’t your average thrift store find. They source their waste from reputable fashion houses and textile mills. Imagine leftover fabric from a high-end designer collection getting a second life as a statement shirt or a pair of trendy trousers.

Doodlage’s skilled artisans transform these discards into unique pieces, often incorporating playful patchwork designs and unexpected color combinations. Each Doodlage creation is a one-of-a-kind conversation starter, a testament to responsible consumption, and a celebration of individuality.

A Big Indian Story

A Big Indian story doesn’t shy away from its roots. It embraces India’s rich textile heritage, drawing inspiration from traditional weaves and craftsmanship. But what truly sets it apart is its commitment to innovation.

They experiment with cutting-edge sustainable materials like cactus leather, a cruelty-free alternative with a luxurious feel and impressive durability. Apple leather, another sustainable option, is also found in chic bags and wallets at A Big Indian Story.

Eco Tascar

For those who crave luxury with a conscience, Eco Tascar is a dream come true. This social enterprise focuses on Tassar Silk and Eri silk, natural fibers known for their exquisite luster and soft drape.

Eco Tascar works closely with local communities, ensuring fair wages for artisans and responsible production practices. Their stunning sarees, scarves, and kurtas are not just beautiful. They empower local communities and celebrate sustainable practices.

Mix Mitti

Sustainable fashion isn’t just about clothes. Mix Mitti understands our accessories can also be a canvas for eco-conscious expression. They curate a collection of handcrafted bags, jewelry, and phone cases made from recycled materials and natural fibers.

Mix Mitti celebrates slow fashion and supports local artisans who use traditional techniques to create unique pieces that are both beautiful and sustainable.

InSom

Gone are the days of sacrificing comfort or sustainability for luxurious sleepwear. InSom steps in with their GOTS-certified organic cotton pajamas and loungewear. This certification ensures the cotton is grown without harmful pesticides or fertilizers, making it gentle on even the most sensitive skin.

InSom prioritizes ethical production throughout its supply chain, so you can truly relax knowing your comfy PJs are good for you and the planet.

Conclusion

This is just a glimpse into the vibrant world of India’s sustainable fashion startups. These innovative brands are not just creating clothes but weaving a narrative of change. By prioritizing ethical production, eco-friendly materials, and fair labor practices, they are paving the way for a more sustainable future for fashion.

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Grazing Tables: The Party’s New Centrepiece

Move over traditional buffets; grazing tables are taking centre stage at celebrations. Budda Swecha explores the rise of this entertaining trend and speaks to grazing-table experts about how they create these edible works of art and why they’re becoming a must-have at parties. Casere: Tanya Tarang Agarwal | Hyderabad For Tanya Tarang Agarwal, founder of Hyderabad-based premium food and gifting brand Casero, grazing tables are about much more than food; they are about creating an experience. With a love for food, aesthetics and entertaining, Tanya brings together thoughtful curation and beautiful presentation to create celebrations that feel effortless, personal and memorable. “Casero has always been about creating an experience around food,” she says. “I love how a beautifully curated grazing table allows conversations to flow freely, accompanied by good food.” Relaxed and social, the format allows guests to eat, talk and enjoy themselves without the formality of a sit-down meal. Tanya believes this ease is what has made grazing tables a favourite at celebrations. “You can simply walk up, pick a bite or two, move around, continue your conversations and come back to the table whenever you want.” With no waiting to be served, the grazing format keeps the party moving naturally. For the perfect visual impact, Tanya swears by height and elevation. “A grazing table should never feel flat,” she says. Different levels, beautiful serving pieces and layers create dimension, abundance and an instant wow factor. FESTIVE FAVOURITES CHIP + DIP A great pairing to start the spread. WOW ELEMENT Something that gets everyone talking. DESSERT A delicious sweet finish. FESTIVE TOUCH An Indian chaat-inspired bite, a flavourful cheese ball with crisps and a refreshing drink to cleanse the palate. Crumble Royale: Saakshi Sabharwal | Delhi For Saakshi Sabharwal, Founder and Head Chef of New Delhi-based Crumble Royale, grazing

Yuvraj & Yashraj Bhardwaj | Powering India’s Circular Economy

Twin brothers Yuvraj Bhardwaj and Yashraj Bhardwaj are the co-founders of Plannex Recycling, a Gurugram-based circular economy company transforming waste management through technology and innovation. Both entrepreneurs began innovating at the age of 14, filing patents and undertaking research projects long before launching their ventures. Today, while Yuvraj, Co-Founder & CEO, leads operations, technology, and execution, Yashraj drives strategy, policy, partnerships, and global expansion. Together, the Forbes 30 Under 30 Asia honourees have built one of South Asia’s leading recycling platforms, processing over 500,000 metric tonnes of waste annually across 18 facilities in seven countries, proving that sustainability and scale can go hand in hand. 1. Tell us about your venture and how the idea first came to life. What made you decide to build it together as siblings? Yashraj: We’ve been building things together since we were 14, so becoming co-founders wasn’t really a decision; it was the natural next step. We saw India’s waste sector as a fragmented industry with enormous potential but very little technological intervention. While most people saw waste, we saw an opportunity to build infrastructure for the future. Yuvraj: Today, Plannex processes over 500,000 metric tonnes of waste annually across categories such as e-waste, PET plastics, batteries, tyres, and industrial waste, while creating employment for more than 2,000 people. Being twins gave us something every founder hopes to build: complete trust. We couldn’t imagine creating this business any other way. 2. How do your personalities and strengths complement each other? Yuvraj: Although we’re twins, we think very differently, and that’s our biggest advantage. I focus on operations, technology, and execution, making sure every facility runs efficiently and every process delivers on its promise. Yashraj: I spend more time on strategy, partnerships, policy, and investor relationships, helping Plannex expand globally. One of us imagines what’s

Pinq Polka: The Story of Manveen S Sharma & Mandeep Singh

Manveen S Sharma, CEO of Pinq Polka, brings over nine years of leadership experience across the automotive, mobility, and business sectors, with expertise in business strategy, operations, and customer-centric innovation. Alongside her is her brother, Mandeep Singh, Co-Founder, an entrepreneur with extensive experience in business development, sales, operations, and scaling businesses within the automotive and electric mobility ecosystem. Together, the sibling duo has transformed a simple consumer insight into one of India’s emerging women-first intimate wear and shapewear brands, combining strategic leadership with a shared commitment to creating products that prioritise comfort, confidence, and functionality. 1. Tell us about your venture and how the idea came to life. What made you decide to build it together as siblings? Manveen: Pinq Polka was born out of a personal experience. I often found myself buying women’s personal care products from abroad, because I couldn’t find the same quality in India. During a conversation with my brother, we realised there was a genuine gap in the market. Before launching, we spent months researching, speaking to women, testing products, and gathering honest feedback. That process confirmed we were solving a real problem. Building the brand together happened naturally; we trusted each other’s strengths and shared the same vision of creating products that genuinely improve women’s everyday lives. 2. How do your personalities and strengths complement each other? Manveen: I stay closely connected to our customers, spending time understanding their needs and translating those insights into better products. Many of our innovations have come directly from conversations with women who use our products every day. Mandeep: I focus on business strategy, partnerships, and sustainable growth. While Manveen leads product innovation and customer experience, I ensure we build a business that’s scalable and future-ready. We may approach challenges differently, but we’re united by one principle: never

Brick Brown Home Innovations: Meet Kirti & Yash Verma of Gurgaon

Sibling duo Kirti Verma and Yash Verma, founders of Brick Brown Home Innovations, are redefining modern living through thoughtfully designed home décor that blends traditional Indian craftsmanship with contemporary aesthetics. Based in Gurgaon, the brand creates handcrafted solid wood storage solutions, organisers, and home essentials that celebrate functionality, sustainability, and timeless design. Yash Verma leads product innovation, artisan collaborations, and technology-driven operations, while Kirti Verma shapes the brand’s creative vision, design language, and business strategy. Together, they have built Brick Brown into a contemporary homegrown brand that seamlessly blends heritage craftsmanship with modern design. 1. Tell us about your venture and how the idea first came to life. Why did you decide to build it together as siblings? Brick Brown began with a simple belief that homes should feel warm, personal, and lived in. We wanted to create handcrafted wooden pieces that people would cherish for years instead of following short-lived trends. Building the business together wasn’t a planned decision; it happened naturally. Having grown up with similar values and design sensibilities, we instinctively understood each other’s way of thinking, making us natural partners. 2. How do your personalities and strengths complement each other? We bring very different strengths to the table, and that’s what makes the partnership work. I (Yash) focus on product design, manufacturing, and working closely with artisans to perfect every detail. Kirti leads branding, creative direction, storytelling, and business growth. One of us builds products worth talking about, while the other ensures their story reaches the right audience. 3. Has your sibling bond made entrepreneurship easier or more challenging? It has definitely made the journey easier because trust was never something we had to build; it already existed. One moment we’ll always remember is opening our own studio in Gurgaon. Standing in that space, we realised