The New Fashion Mantra: Sustainable Thrift Stores

Thrifting over the years caught the eye of many fashion lovers. From making fashion available at reduced prices to being sustainable, thrifting created a huge impact on how people consider wearable fashion. Thrifting has modernised from big stores to tiny little squares on Instagram, where people can easily buy and sell epic pieces from their wardrobes. Thrifting is more than selling pre-loved clothes, it’s all about making fashion affordable, sustainable and of course being a BOSS to your own little business. Avanthika Reddy takes a look at the hottest thrift stores in town right now… 

Catching up with the trend, Instagram thrift stores are worth the stalking. With the most aesthetic layouts and stunning fashion picks, Insta thrift stores are the contemporary store fetish. Various aesthetics, trendy picks, affordable prices and great quality is the new buzz with thrifting. 

  1. Deja New

The brand Deja new is all about keeping up with the latest aesthetic. Along with their quality game, they also focus on being light on your pocket. Size inclusiveness is a key standard of fashion for Deja New. Ranging from XXS- XXXL, they leave no customer behind in the fashion game. Deja New does not only concentrate on the business side of thrifting but also works in eco-friendly ways such as using recycled paper and minimising plastic packaging. 

I would recommend this thrift store to all the y2k aesthetic lovers who are head over heels for baguette bags, minimal fashion and an absolute cute girl vibe. 

Price range: Rs.150/- to Rs.1299/- 

Products: Bags, Jewellery, clothes 

Instagram: @dejaa.new 

  • Urban House

Urban House knows the perfect way to make their customers look great with a little hint of wit in making them shop sustainable. From intimate wear to corsets, they’ve got you covered. They specialise is in curating special pieces for women and they also put out a bunch of unisex clothing. Urban House reels in the creative side of their customers with eclectic mix and match pieces at affordable prices. I would recommend the store to all lingerie lovers. The alluring collection of pieces that are worth the price. 

Price Range: Rs.399/- to Rs.1299/-

Products: clothing, lingerie, essentials. 

Instagram: @urban___house 

  • Hara Thrift

Hara Thrift works with a passion to build wardrobes in the style of sustainable fashion. Quality and recycling are the two central points of focus for team Hara. Currently, Hara focuses on selling clothes for women but they soon want to make their versatile range of fashion accessible to all. Hara recently started with an aim to normalise thrifting in India and popularise the pre-owned culture. I would recommend Hara Thrift to all fashion buzzers who are looking forward to some quirky styles and supporting a business that has a mission. 

Price range: Rs.250/- to Rs.1500/- 

Products: women clothing 

Instagram: @thrift_hara 

  •  Incognito Thrift 

Incognito focuses on promoting sustainable fashion which includes vibrant apparel and customisable accessories. They believe in curating pieces that are not just perfect for your style but also have a hint of “you” in every customisable. Incognito Thrifts make rummaging through applications and physical stores to search for a particular jewellery item that you probably saw on a Pinterest board easy by customising it for you right away. Incognito promotes second-hand shopping or sparsely used clothes to keep the cycle of wasteful clothing in check. It is a brand that wants to contribute to the environment, and lets you be a significant part of it. 

I would recommend this to all those who are eager to get their hands on some Pinterest inspired accessories. They have got some amazing jewellery picks that match contemporary trends. The price range is absolutely pocket friendly. 

Price Range: accessories- Rs.150/- to Rs.600/- 

thrifts- Rs.250/- to Rs.899/- 

Products: customised jewellery, accessories, clothing 

Instagram: @incognito.thrift 

  • Here We Go Thrift 

Just like the name suggests, this store is all about providing modern fashion at comparatively less prices. Good prices and great quality is what they consider as basic pillars of business. With jeans priced as low as Rs.380, they intend on giving just that to you. With absolutely sensational bottom-wear and a unique set of clothes, this store is the true implication of thrift for benefit. Not just eye-candy pieces but affordable prices are the most impressive features of this brand. I would recommend this to all the fashion junkies who want to revamp their jeans and pants collection.

Price range: Rs199/- to Rs 380/- 

Products: jeans, clothing 

Instagram: @here_we_go_thrift 

  •  Mumbai Thrifts

Thrifting is all about making fashion available to everybody and being aware of sustainability. Mumbai thrifts have a unique collection of handpicked thrifts that would suit all sizes and be perfect for all aesthetics. They are proud of their inclusivity and quality standards. Handmade jewellery also makes a splash on their page.

I would recommend this to all those who have a niche for trendy, funky and fun aesthetics.

Price range: Rs.400/- to Rs800/- 

Products: Handmade jewellery, clothing 

Instagram: @mumbaithrifts 

  • The Thrift Boutique 

Thrift Boutique is a brand that focuses on progress for all. They bring in all kinds of items that cater to lots of different aesthetics and looks that you can rock for a long time to come. Styles, sizes and sustainability is the go-to mantra for thrift boutique. Plus, they have managed to stay gender-fluid in their offerings. I would recommend this brand to anybody keen on lingerie picks. Their price range is an impressive deal alongside the amazing collection of clothes they have. They also donate 10% of their total proceeds each month to furry four-legged strays who need caring.

thrift boutique

Price range: Rs.100/- to Rs.1000/- 

Products: clothing 

Leave a comment

Your email address will not be published. Required fields are marked *

Wedding Gifting: Favours Guests Will Actually Keep

Handcrafted Pottery & CeramicsMugs, bowls and décor pieces that double as artistic keepsakes. Luxury Tea & Coffee BoxesPremium teas, speciality coffees and elegant accessories, sophisticated and actually useful. Mini Plants & TerrariumsLittle greens and personalised terrariums that symbolise growth and new beginnings. Personalised CandlesScented candles with names, initials, wedding dates or messages. Personalised JewelleryInitials, birthstones or custom charms guests can treasure. Custom Travel KitsStylish pouches, passport holders and luggage tags, personalised for each guest. Personalised Perfume & AttarGuests pick their favourite fragrance, a luxurious and deeply personal favour. Live Performances at the Wedding: Entertainment Guests Will Talk About Caricature ArtistLive artists sketch quirky, personalised caricatures of guests, a fun keepsake to take home. Interactive Photo BoothFrom 360° videos to AI portraits, booths let guests pose creatively and share moments instantly. Aerial PerformersGraceful aerial dancers and acrobats add drama to cocktail nights, sangeets and receptions. Candid Dhol & BaraatHigh-energy dhol beats, dancing guests and spontaneous baraat moments capture the true spirit of an Indian wedding.

Trending New Products in Beauty, Wellness & Lifestyle

A quick look at the latest products making waves in the beauty, wellness, and lifestyle space. Hashtag Magazine takes a closer peek at what’s new on the shelves and worth adding to your routine. Tramontina Aura Ceramic-Reinforced Cookware Price: Rs 3899 For home cooks who want everyday cookware that combines performance, practicality, and style, Tramontina Aura makes a compelling case. Designed by Tramontina, a global housewares brand with more than 115 years of expertise, the Aura range brings a contemporary approach to familiar kitchen essentials. At the heart of the range is a forged aluminium body paired with a ceramic-reinforced non-stick coating. The result is cookware that heats quickly and evenly, helping minimize hotspots while making low-oil cooking easier. For Indian kitchens, this versatility is particularly useful: the range is suited to sautéing vegetables, frying, simmering curries, preparing tadka and making dosas. The smooth non-stick surface is one of Aura’s biggest everyday advantages. Food releases cleanly, while the cookware is relatively straightforward to wash after use. Its lightweight construction also makes larger pieces, such as the deep kadhai, comfortable to handle during busy cooking sessions. Practical details add to the appeal. Ergonomic Bakelite handles are designed to stay cooler during cooking, while selected pieces feature glass lids with steam vents. Compatibility with gas, induction and other major cooktops makes the collection suitable for modern kitchens. The range includes fry pans, tawas, kadhais, saucepans and casseroles, as well as convenient multi-piece sets. Overall, Tramontina Aura strikes a pleasing balance between functionality and presentation. It is particularly well suited to cooks seeking durable, easy-to-use cookware that supports lower-oil everyday meals without sacrificing versatility. Dence Body Wash: Where Skincare Meets the Shower Price: Rs 499 onwards The daily shower is often treated as a functional part of the routine, but Dence wants to

Gulmohar: Celebrating Creativity and Craft in Calcutta

Gulmohar Calcutta is a contemporary textile label rooted in Bengal’s rich handloom heritage. The brand seamlessly blends research, design, and artisan collaboration to create timeless handwoven textiles that honour traditional craftsmanship while embracing modern aesthetics. Working closely with weaving communities across Bengal, Gulmohar Calcutta is committed to preserving indigenous techniques, empowering artisans, and ensuring that handloom continues to thrive as a living cultural practice. 1. Tell us about your brand and how it is helping preserve and promote India’s rich handloom heritage. At Gulmohar Calcutta, we believe India’s handloom traditions are living knowledge systems, not relics of the past. Every textile we create reflects generations of craftsmanship, history, and cultural memory. We work closely with artisan communities to revive traditional weaving vocabularies, document indigenous knowledge, and reinterpret heritage techniques for contemporary audiences. Beyond creating textiles, we invest in artisan education, design development, and knowledge sharing so that these crafts remain culturally relevant and economically sustainable for future generations. 2.Which weaving traditions or artisan communities do you work with, and what makes their craftsmanship unique? We primarily work with artisan clusters across Bengal, specialising in Jamdani weaving and traditional Kantha embroidery. What makes these crafts extraordinary is the entirely handmade process. Jamdani motifs are woven directly onto the loom, thread by thread, while Kantha transforms fabric through delicate running stitches that tell stories through texture and pattern. Every piece is unique, carrying the individual artistry and skill of the artisan who created it. 3.Sustainability is at the heart of handloom. What ethical or sustainable practices does your brand follow? For us, sustainability begins with the handloom itself. We work directly with artisan communities, ensuring transparent partnerships and fair wages while eliminating unnecessary intermediaries. Our collections are produced in small batches following a slow-fashion philosophy that minimises waste and values quality over

What’s New: The Hottest Beauty, Fashion & Lifestyle Essentials

At Hashtag Magazine, we bring you the hottest and most exciting product launches in the market, from beauty and wellness to fashion, tech, and lifestyle essentials. Whether you’re looking for the newest skincare must-haves, game-changing gadgets, or stylish fashion trends, we’ve got you covered! Dipsy Malli Malli Moisturiser Price: 1,999 Dipsy’s debut skincare launch, Malli Malli, brings together Indian botanicals and modern skincare science in a thoughtfully formulated everyday moisturiser. Designed for all skin types and suitable for both men and women, the lightweight formula delivers a soft matte finish without leaving behind any greasy residue, making it especially well-suited to India’s humid weather. At the heart of the formulation is coriander seed oil, a native ingredient known for its antioxidant-rich, soothing and brightening properties. It is complemented by kokum butter and mango butter, which provide deep yet non-comedogenic hydration while helping maintain the skin’s moisture barrier. Neroli oil adds calming and skin-conditioning benefits, along with a subtle natural floral scent that enhances the application experience. What makes Malli Malli stand out is its claim of up to 48 hours of hydration while maintaining a breathable, weightless feel. It also doubles as a makeup primer, creating a smooth canvas that helps makeup sit comfortably throughout the day. The texture absorbs quickly, leaving skin feeling soft, balanced and refreshed rather than heavy or sticky. For those looking for a clean, multifunctional moisturiser that blends the goodness of Indian botanicals with science-backed performance, Dipsy’s first offering is a promising addition to the daily skincare routine. OZiva Hair Actives + Shilajit: A Daily Hair Wellness Solution for Men OZiva has introduced Hair Actives + Shilajit, a clinically tested, plant-based supplement designed to address the root causes of hair fall in men, including hormonal imbalances, lifestyle stress and nutritional deficiencies. The convenient effervescent tablet

You May Also Like

Connect with us