POWER TALK: INSPIRING WOMEN IN BIZ |Sonya V. Kapoor and Amrita Mendonza

Sonya V. Kapoor of Delhi and Amrita Mendonza of Mumbai are two friends who have combined their enthusiasm and abilities to build their own business and pursue their ambition of being India’s greatest entrepreneurs. The founders of M5 Entertainment Talent Agency, had no idea that a relationship between them from two different places could blossom into a blockbuster alliance. The couple shares with Bidisha Barik how they hail from different locations and have different paths in life, paired up to launch their own entertainment talent agency in the sector.

• Sonya V. Kapoor and Amrita Mendonza 
• Delhi and Mumbai
• Co-founders of M5 Entertainment Talent Agency

Amrita Mendonza

Power Take: The couple, who hail from different locations and have different paths in life, paired up to launch their own entertainment talent agency in the sector.

Sonya V. Kapoor of Delhi and Amrita Mendonza of Mumbai are two friends who have combined their enthusiasm and abilities to build their own business and pursue their ambition of being India’s greatest entrepreneurs. The founders of M5 Entertainment Talent Agency, had no idea that a relationship between them from two different places could blossom into a blockbuster alliance.

Sonya, who has wanted to direct films and work in the entertainment industry since she was in sixth grade, spent 15 years in the talent management field before launching her own company.

Before meeting Sonya, Amrita had no intention of becoming an entrepreneur, having worked at Globosport for 9 years.

“At the time, the concept of becoming an entrepreneur was not on my mind, but possibilities presented themselves approximately 2-3 times. And it was at that point that I realised I didn’t want to leave anything behind, so I discovered myself,” Amrita explains.

Women are now fearlessly carrying the torch of entrepreneurship in every field, overcoming all obstacles and converting them into opportunities. Even though they faced problems, Sonya and Amrita, as two women entrepreneurs in the media sector, played it safe. “

You can also look at how we changed them into positives and used it to our strength instead,” they add.

The two, who are from separate places, have managed to network in their respective cities and put everything under one roof, something they are proud of as business partners. While Sonya is well-connected in Delhi, and Amrita is well-connected in Mumbai, both are experienced in creating their mark in the industry. “We’ve done marquee deals with Disha Patani, Kiara Advani, individually worked with Kareena as well as a really interesting one with Manoj Bajpai,” say the duo, whose biggest milestone was a collaboration with Saif Ali Khan and Kareena Kapoor. 

While it was a nice one, Sonya adds, “Fortunately, there is a lot more work occurring and to come.” Their most recent work started when Tata Play approached them about an exciting rebranding potential with top personalities onboard. “This is quite exciting for us, and it makes us very proud of all of our hard work. This has been one of our most talked-about ads, and it’s a terrific way to kick in 2022,” Amrita says.

For them, the future holds a slew of celebrity partnerships as well as a foray into filmmaking and the OTT realm. “Right now, I’m in the middle of pre-production of a short film. The aim is to progress, to keep working, and to have fun while doing so,” Sonya explains.

Quick Take: 

– Who’s the go-getter and who is laid back among you two?

 It’s the perfect balance between both of us. Whatever we have achieved, it has been with each other, balancing each other out.

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– One piece of advice from each of you for budding entrepreneurs?

 One piece of advice to any budding entrepreneur is just keep going, work hard and respect your work. 

– Three myths about the film industry?

• The first myth of the film industry is that there is just glam and that the actors have an easy life. 
• The second myth is that it is extremely difficult in the film industry and that it is impossible to enter on your own. The doors have opened for anyone who is talented.

• It’s not as glamorous as it seems. The hard work is undeniable.