Products October 2023

What’s in your shopping cart this month? Hashtag gives you a few picks that are new and trending this season…

For product reviews/ features/ advertorials, email us at contact@hashtagmagazine.in

Cosmetics by House of Makeup

Price: Rs 599 onwards

If you’re on the hunt for the perfect concealer, lip tints, or creamy lipsticks, look no further than House of Makeup (HOM). This performance-focused brand specializes in everyday makeup essentials that are simply a must-have. With a commitment to clean and vegan ingredients, HOM ensures that every product is ethically sourced and safe for daily use. What sets HOM apart is its dedication to quality. Their cosmetics boast rich pigments, potent skincare ingredients, and meticulously controlled formulation processes. The result? Lipsticks that stay put without any cracking, crumbling, or peeling. Additionally, their eye makeup is smudge-proof and comes in a diverse range of captivating colours to suit every style. Starting at just Rs 99, HOM delivers performance and peace of mind.

Eyefinity All-in-One under Eye Gel by BiE

Price: 699

Say goodbye to dark circles, fine lines, wrinkles, crow’s feet, and puffiness with the ground-breaking Eyefinity All-in-One under Eye Gel from BiE. This remarkable product results from meticulous scientific formulations and a thoughtfully curated blend of ingredients, aiming to transform the delicate skin around your eyes. This powerful formula is enhanced with the luxurious touch of gold and silver leaf, added anti-inflammatory properties, and the skin-loving benefits of soya flavonoids.

What sets Eyefinity apart is its ability to address a wide range of eye area concerns with a single, potent treatment. When you apply this luxurious gel, you’ll notice a refreshing and rejuvenating effect. Dark circles, puffiness, fine lines, wrinkles, and those pesky crow’s feet are all targeted with precision and care.

The transformation is remarkable. As you continue to use Eyefinity, you’ll witness the emergence of a more youthful, radiant appearance that captivates from every angle. It’s not just about looking better; it’s about feeling better, too.

Swiss Military UFO Series – Hard-Shell Travel Backpack Blue Colour

Price: 3,899

Are you looking for a laptop bag that seamlessly combines style with functionality? Then, the Diamond Cut Laptop Bag is a perfect blend of style and functionality and is designed to meet the demands of modern professionals and travellers.

Its standout feature is the eye-catching diamond-cut ABS hard-shell exterior, enhancing aesthetics and offering robust protection for your laptop. It has ample space to accommodate laptops up to 15.6 inches.

Security is a top priority with the zip pullers, allowing you to lock the bag securely. The Velcro flap prevents accidental 180° openings, providing added peace of mind during your commute. The organization is a breeze with an elasticated file/documents holder, miscellaneous storage pockets, and a separate mesh zipper pocket for accessories.

Whether heading to the office or embarking on a journey, this bag elevates your style while ensuring your essentials are well-organized and secure. An embodiment of elegance and functionality, it’s highly recommended for those who demand excellence in their everyday carry.

Vaum Tonics

Rs 1188 for a box of 12

Vaum Tonics, inspired by the tranquil Sanskrit term ‘Vaum’ or ‘Vahmn,’ symbolizing the soothing sound of water, brings a delightful twist to India’s beverage scene as the country’s first line of Quinine-Free botanical drinks. It’s not just a mixer; Vaum is a low-calorie, low-sugar flavoured beverage in its own right, revolutionizing how we enjoy drinks.

At around 50 calories per serving, Vaum Tonics offers a healthier alternative to many beverages, making them a guilt-free choice. With seven distinct flavours in their repertoire, including four botanicals (Grapefruit Rosemary, Mango Fig, Cucumber Mint, Elderflower Rosemary) and three quinine-based options like Classic Indian and Limone, Vaum promises a novel drinking experience that caters to diverse preferences.

Vaum has teamed up with world-renowned mixologists Hayley Troup and Ed Swete to craft these unforgettable flavours. Each tonic and botanical water is meticulously produced in India, with botanicals sourced from Europe, ensuring a global touch to every sip.

Whether you’re looking for a refreshing beverage to enjoy solo or a unique mixer for your favourite cocktails, Vaum Tonics has something for everyone.

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Wedding Gifting: Favours Guests Will Actually Keep

Handcrafted Pottery & CeramicsMugs, bowls and décor pieces that double as artistic keepsakes. Luxury Tea & Coffee BoxesPremium teas, speciality coffees and elegant accessories, sophisticated and actually useful. Mini Plants & TerrariumsLittle greens and personalised terrariums that symbolise growth and new beginnings. Personalised CandlesScented candles with names, initials, wedding dates or messages. Personalised JewelleryInitials, birthstones or custom charms guests can treasure. Custom Travel KitsStylish pouches, passport holders and luggage tags, personalised for each guest. Personalised Perfume & AttarGuests pick their favourite fragrance, a luxurious and deeply personal favour. Live Performances at the Wedding: Entertainment Guests Will Talk About Caricature ArtistLive artists sketch quirky, personalised caricatures of guests, a fun keepsake to take home. Interactive Photo BoothFrom 360° videos to AI portraits, booths let guests pose creatively and share moments instantly. Aerial PerformersGraceful aerial dancers and acrobats add drama to cocktail nights, sangeets and receptions. Candid Dhol & BaraatHigh-energy dhol beats, dancing guests and spontaneous baraat moments capture the true spirit of an Indian wedding.

Trending New Products in Beauty, Wellness & Lifestyle

A quick look at the latest products making waves in the beauty, wellness, and lifestyle space. Hashtag Magazine takes a closer peek at what’s new on the shelves and worth adding to your routine. Tramontina Aura Ceramic-Reinforced Cookware Price: Rs 3899 For home cooks who want everyday cookware that combines performance, practicality, and style, Tramontina Aura makes a compelling case. Designed by Tramontina, a global housewares brand with more than 115 years of expertise, the Aura range brings a contemporary approach to familiar kitchen essentials. At the heart of the range is a forged aluminium body paired with a ceramic-reinforced non-stick coating. The result is cookware that heats quickly and evenly, helping minimize hotspots while making low-oil cooking easier. For Indian kitchens, this versatility is particularly useful: the range is suited to sautéing vegetables, frying, simmering curries, preparing tadka and making dosas. The smooth non-stick surface is one of Aura’s biggest everyday advantages. Food releases cleanly, while the cookware is relatively straightforward to wash after use. Its lightweight construction also makes larger pieces, such as the deep kadhai, comfortable to handle during busy cooking sessions. Practical details add to the appeal. Ergonomic Bakelite handles are designed to stay cooler during cooking, while selected pieces feature glass lids with steam vents. Compatibility with gas, induction and other major cooktops makes the collection suitable for modern kitchens. The range includes fry pans, tawas, kadhais, saucepans and casseroles, as well as convenient multi-piece sets. Overall, Tramontina Aura strikes a pleasing balance between functionality and presentation. It is particularly well suited to cooks seeking durable, easy-to-use cookware that supports lower-oil everyday meals without sacrificing versatility. Dence Body Wash: Where Skincare Meets the Shower Price: Rs 499 onwards The daily shower is often treated as a functional part of the routine, but Dence wants to

Gulmohar: Celebrating Creativity and Craft in Calcutta

Gulmohar Calcutta is a contemporary textile label rooted in Bengal’s rich handloom heritage. The brand seamlessly blends research, design, and artisan collaboration to create timeless handwoven textiles that honour traditional craftsmanship while embracing modern aesthetics. Working closely with weaving communities across Bengal, Gulmohar Calcutta is committed to preserving indigenous techniques, empowering artisans, and ensuring that handloom continues to thrive as a living cultural practice. 1. Tell us about your brand and how it is helping preserve and promote India’s rich handloom heritage. At Gulmohar Calcutta, we believe India’s handloom traditions are living knowledge systems, not relics of the past. Every textile we create reflects generations of craftsmanship, history, and cultural memory. We work closely with artisan communities to revive traditional weaving vocabularies, document indigenous knowledge, and reinterpret heritage techniques for contemporary audiences. Beyond creating textiles, we invest in artisan education, design development, and knowledge sharing so that these crafts remain culturally relevant and economically sustainable for future generations. 2.Which weaving traditions or artisan communities do you work with, and what makes their craftsmanship unique? We primarily work with artisan clusters across Bengal, specialising in Jamdani weaving and traditional Kantha embroidery. What makes these crafts extraordinary is the entirely handmade process. Jamdani motifs are woven directly onto the loom, thread by thread, while Kantha transforms fabric through delicate running stitches that tell stories through texture and pattern. Every piece is unique, carrying the individual artistry and skill of the artisan who created it. 3.Sustainability is at the heart of handloom. What ethical or sustainable practices does your brand follow? For us, sustainability begins with the handloom itself. We work directly with artisan communities, ensuring transparent partnerships and fair wages while eliminating unnecessary intermediaries. Our collections are produced in small batches following a slow-fashion philosophy that minimises waste and values quality over

What’s New: The Hottest Beauty, Fashion & Lifestyle Essentials

At Hashtag Magazine, we bring you the hottest and most exciting product launches in the market, from beauty and wellness to fashion, tech, and lifestyle essentials. Whether you’re looking for the newest skincare must-haves, game-changing gadgets, or stylish fashion trends, we’ve got you covered! Dipsy Malli Malli Moisturiser Price: 1,999 Dipsy’s debut skincare launch, Malli Malli, brings together Indian botanicals and modern skincare science in a thoughtfully formulated everyday moisturiser. Designed for all skin types and suitable for both men and women, the lightweight formula delivers a soft matte finish without leaving behind any greasy residue, making it especially well-suited to India’s humid weather. At the heart of the formulation is coriander seed oil, a native ingredient known for its antioxidant-rich, soothing and brightening properties. It is complemented by kokum butter and mango butter, which provide deep yet non-comedogenic hydration while helping maintain the skin’s moisture barrier. Neroli oil adds calming and skin-conditioning benefits, along with a subtle natural floral scent that enhances the application experience. What makes Malli Malli stand out is its claim of up to 48 hours of hydration while maintaining a breathable, weightless feel. It also doubles as a makeup primer, creating a smooth canvas that helps makeup sit comfortably throughout the day. The texture absorbs quickly, leaving skin feeling soft, balanced and refreshed rather than heavy or sticky. For those looking for a clean, multifunctional moisturiser that blends the goodness of Indian botanicals with science-backed performance, Dipsy’s first offering is a promising addition to the daily skincare routine. OZiva Hair Actives + Shilajit: A Daily Hair Wellness Solution for Men OZiva has introduced Hair Actives + Shilajit, a clinically tested, plant-based supplement designed to address the root causes of hair fall in men, including hormonal imbalances, lifestyle stress and nutritional deficiencies. The convenient effervescent tablet

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