Founded by Lavika Singhvi, a Udaipur-born entrepreneur with a deep connection to India’s artistic heritage, Kawaii is redefining luxury sarees through the lens of wearable art. Inspired by Rajasthan’s rich cultural legacy, Lavika brings together rare handcrafted traditions from across India, including Pichwai, Ajrakh, Madhubani, Batik, and Bandhani. As a Pichwai Certified and ODOP Verified brand, Kawaii works directly with master artisans to preserve authenticity and support traditional craftsmanship. Each saree is envisioned as a timeless heirloom, celebrating heritage, artistry, and the stories woven into every creation. 1.Tell us about your brand and how it is helping preserve and promote India’s rich handloom heritage. Kawaii was born from my desire to transform India’s rich artistic heritage into wearable art for the modern woman. Growing up in Udaipur, a city surrounded by art, culture, and royal traditions, I developed a deep appreciation for the craftsmanship and stories behind Indian textiles. Through Kawaii, we bring together diverse Indian art forms such as Pichwai, Madhubani, Batik, Ajrakh, and Bandhani on luxurious handloom fabrics. Our focus is on preserving authenticity while presenting these traditional crafts in a contemporary format. As a Pichwai Certified and ODOP Verified brand, we work closely with original artisans and artists, ensuring their skills are recognised, valued, and carried forward to future generations. 2.Which weaving traditions or artisan communities do you work with, and what makes their craftsmanship unique? We work with artisan communities across India, including Pichwai artists from Udaipur, Madhubani artists from Bihar, Ajrakh craftsmen from Gujarat and Rajasthan, Bandhani artisans, Batik artists, and traditional handloom weavers. Each craft represents generations of knowledge and storytelling. Pichwai is deeply connected to Rajasthan’s cultural and spiritual heritage, with artists creating intricate hand-painted narratives. Madhubani celebrates symbolic storytelling through detailed motifs, while Ajrakh and Batik showcase complex dyeing techniques perfected over

GAURANG is one of India’s foremost luxury handloom brands, renowned for reviving and reimagining the iconic Jamdani weave. For over three decades, Gaurang Shah has worked alongside artisan communities across India, combining traditional craftsmanship with contemporary design to create timeless textiles. Through its dedicated loom clusters, GAURANG has empowered over a thousand artisans while preserving India’s rich weaving heritage through innovation, skill development, and sustainable livelihoods. 1.Tell us about your brand and how it is helping preserve and promote India’s rich handloom heritage. For me, GAURANG has always been about textiles before fashion. My journey began with a fascination for handwoven fabrics and evolved into a lifelong commitment to preserving India’s weaving traditions, particularly the intricate Jamdani weave. Working closely with artisan communities, we have built loom clusters that strengthen weaving ecosystems, encourage innovation, and create opportunities for traditional skills to flourish. Through our collections and showcases across India and internationally, I strive to present Indian handlooms as timeless works of art that remain relevant to contemporary audiences while staying true to their heritage. 2.Which weaving traditions or artisan communities do you work with, and what makes their craftsmanship unique? I work extensively with Jamdani weavers and artisan communities across Telangana, Andhra Pradesh, and several textile clusters throughout India. Through the GAURANG loom clusters, we collaborate with artisans to develop fine cottons, silks, and innovative handwoven textiles while preserving the integrity of traditional weaving techniques. What makes Jamdani extraordinary is its painstaking process: every motif is woven by hand, thread by thread, directly on the loom. The precision, patience, and craftsmanship involved ensure that every sari is unique, carrying the unmistakable signature of the artisan who created it. 3.Sustainability is at the heart of handloom. What ethical or sustainable practices does your brand follow? Handloom is inherently sustainable, relying on

Gen Z shopping in India is fast, trend-driven and completely digital, with fashion apps shaping what’s in and what’s out. From viral styles to budget-friendly finds, these platforms make it easy to build a wardrobe with just a few taps. Here are five of the best shopping apps Gen Z is obsessed with right now, curated by Sunerii Vennam. Shopping today goes far beyond malls and offline stores. With just a few taps, you can build an entire wardrobe, whether it’s trend-led pieces or a carefully curated personal style. From Y2K revivals to ever-evolving microtrends, fashion is moving faster than ever. And somehow, our carts are filling up even faster. From aesthetic outfits to budget-friendly basics, these are the five apps Gen Z in India can’t get enough of right now. Savana: The Rising Favourite Savana has become a go-to app for people chasing trendy, Pinterest-inspired looks because it’s not just budget-friendly but also known for its new type of sales almost every week. This makes Savana one of the best apps for buying daily essential outfits or the best outfit maker for your next event. The app stands out because its collections often match current trends, making it popular among shoppers who enjoy experimenting with styles. Sunerii’s Favourites: Unique tops and versatile jewellery Newme: Fashion That Understands Gen Z Newme feels like an app built specifically for younger shoppers. The styles are bold, trendy and often inspired by what is currently popular online. The main fan favourites from this store are dresses and bodycons. Newme is expanding its base by also opening offline stores in multiple states across the country, such as Hyderabad, Bangalore, Delhi and more. If keeping up with trends is important, Newme has become a familiar name. Sunerii’s Favourites: Bodycon dresses and hoodies/ sweatshirts Littlebox India:

Wondering what to wear this summer? Hashtag Magazine brings you effortless style tips from fashion creators to help you stay cool, chic, and on-trend all season long. Jahanvi Tiwari, Mumbai YouTuber & Beauty Content Creator Jahanvi Tiwari, the face behind Thebrowndaughter, has built a strong voice in the beauty and lifestyle space with a community of nearly 1.5 million followers. Known for her authentic approach and focus on representation, her style reflects ease, confidence, and trend awareness. Her Summer Essentials: Linen Love: Invest in breathable linen trousers and shirts easy, elevated, and perfect for the heat. Soft Colour Palette: Think butter yellow, baby pink, and light blue for a fresh, summery feel. Maximalist Accessories: Pair minimal outfits with bold bangles, rings, or waist chains to add personality. Deepa Rani, Delhi Fashion & Lifestyle Creator Deepa Rani is known for her minimal, refined aesthetic rooted in simplicity and authenticity. Her style leans toward timeless pieces that feel both elegant and practical. Her Summer Style Guide: Breathable Fabrics First: Choose linen, cotton, and mulmul over synthetics for a luxe yet comfortable look. Relaxed Silhouettes: Flowy trousers, oversized shirts, and co-ords keep things polished yet easy. Minimal Accessories: Opt for dainty gold jewellery, a classic tote, or sleek sunglasses less is more. From breezy fabrics to statement details, summer dressing is all about balance comfort meets style, with a touch of individuality.